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Pengaruh Motivasi Ekstrinsik, Disiplin Kerja, dan Pengembangan Karir Terhadap Kinerja Karyawan PT. Raga Gunawan Mandiri Rima Rima; Brahma Wahyu Kurniawan; Aprilia Dian Evasari
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 3 (2023): September : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i3.317

Abstract

This study aims to determine the effect of extrinsic motivation, work discipline, and career development on the performance of employees of a limited liability company, Raga Gunawan Mandiri Kediri. This study uses a quantitative approach which the samples are taken from 31 permanent employees using a saturated sampling technique. The results of the data are obtained through interviews and questionnaires. Using analysis techniques such as validity test, reliability test, classical assumption test, multiple linear regression analysis, partial test (t), simultaneous test (f), and the coefficient of determination test, the results showed that extrinsic motivation, work discipline, and career development had a partial and simultaneous effect on the performance of employees at the limited liability company, Raga Gunawan Mandiri Kediri. The results of the coefficient of determination show that extrinsic motivation, work discipline, and career development affect the performance of 78.6% of employees at the limited liability company, Raga Gunawan Mandiri Kediri while the other 21.4% is influenced by variables other than the variables studied by researchers.
PENGARUH VARIASI PRODUK, HARGA, LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO WISNU DI SINGONEGARAN KOTA KEDIRI Gian Oktaviani; Aprilia Dian Evasari; Beny Mahyudi Saputra
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 4 (2025): Maret
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i4.4165

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh variabel bebas yaitu variasi produk, harga, lokasi terhadap variabel terikat yaitu minat beli pada konsumen toko wisnu. Penelitian ini menggunakan metode kuantitatif dengan cara penyebaran kuesioner untuk memperoleh data. Penelitian ini menggunakan uji regresi linier berganda, uji t, uji f, dan uji koefisien determinasi, dengan menggunakan uji SPSS versi 25. Teknik pengambilan sampel pada penelitian ini menggunakan Teknik accidental sampling. Jumlah sampel yang digunakan pada penelitian ini yaitu 98 responden. Berdasarkan hasil penelitian dapat disimpulkan bahwa Variasi Produk secara parsial memiliki pengaruh positif dan signifikan terhadap Minat Beli, Harga secara parsial memiliki pengaruh positif dan signifikan terhadap Minat Beli, Lokasi secara parsial memiliki pengaruh positif dan signifikan terhadap Minat Beli. Variasi Produk, Harga, dan Lokasi secara simultan memiliki pengaruh positif dan signifikan terhadap Minat Beli. Dengan adanya penelitian ini perusahaan bisa lebih meningkatkan berbagai faktor yang dapat membuat minat beli meningkat
KEUNGGULAN BERSAING DAN INOVASI PRODUK TERHADAP PENINGKATAN PENJUALAN SAN SAN BAKERY NGADILUWIH Aprilia Dian Evasari; Bondan Subagyo; Desi Rahmawati
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 2 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i2.857

Abstract

This study aims to see the effect of competitive advantage and product innovation on increased sales at San San Bakery Ngadiluwih. This research is a descriptive study with a quantitative approach. The sampling technique in this study used the Accidental sampling technique. The samples in this study were 99 respondents who purchased bread at San San Bakery Ngadiluwih. Data obtained through questionnaires or questionnaires, observation, and interviews. The method of analysis used in this study is multiple linear regression. From the results of the analysis that has been done, the results of the study show that competitive advantage has a partially significant effect on increased sales, product innovation has a partially significant effect on increased sales. Competitive advantage and product innovation simultaneously have a significant effect on increased sales.
Pengaruh Kompensasi Non Finansial, Fasilitas Kerja dan Motivasi Terhadap Kinerja Karyawan pada PT Jasa Raharja Kota Kediri Andriyas Alif Wahyuda; Mawar Ratih Kusumawardani; Aprilia Dian Evasari
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 1 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i1.5663

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi non finansial, fasilitas kerja, dan motivasi terhadap kinerja karyawan pada PT Jasa Raharja Kota Kediri. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 37 responden dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kompensasi non finansial tidak berpengaruh signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,468 dan t-hitung 0,735. Fasilitas kerja juga tidak berpengaruh signifikan dengan nilai signifikansi 0,463 dan t-hitung -0,743. Sementara itu, motivasi berpengaruh signifikan terhadap kinerja dengan nilai signifikansi 0,030 dan t-hitung -2,268. Secara simultan, ketiga variabel tidak berpengaruh signifikan terhadap kinerja dengan nilai signifikansi 0,058 dan F-hitung 2,750. Nilai koefisien determinasi (Adjusted R²) sebesar 0,127 menunjukkan bahwa 12,7% variasi kinerja karyawan dapat dijelaskan oleh kompensasi non finansial, fasilitas kerja, dan motivasi. Kesimpulannya, motivasi merupakan faktor yang paling berpengaruh terhadap kinerja karyawan dibandingkan variabel lainnya.
Pengaruh Lokasi, Keragaman Produk, dan Brand Image Terhadap Loyalitas Nasabah Tabungan Pada Kantor Pusat PT. BPR Jwalita Trenggalek (Perseroda) Tyas Ajeng Puspitaningrum; Aprilia Dian Evasari; Beny Mahyudi S
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.1010

Abstract

This study aims to examine the influence of location, product variety, and brand image on savings customer loyalty at the Head Office of PT. BPR Jwalita Trenggalek Perseroda. Customer loyalty is a crucial factor for the sustainability of a banking institution, as loyal customers not only continue to use banking services but also tend to recommend them to others, thereby contributing to long-term growth. The variables examined in this study—location, product variety, and brand image—were chosen because they represent essential aspects that can strengthen the relationship between customers and the bank. This research employed a quantitative approach to ensure objectivity in data collection and analysis. The primary data were gathered through observation, interviews, and structured questionnaires distributed to savings customers of the bank, while secondary data were obtained through a literature review. The analytical techniques applied included validity and reliability testing to ensure the accuracy and consistency of the instruments, classical assumption tests to meet regression requirements, and multiple linear regression analysis to measure the influence of each independent variable on the dependent variable. Furthermore, hypothesis testing was conducted using the t-test and F-test, complemented by the coefficient of determination to measure the explanatory power of the model. The findings reveal that: (1) location has a significant effect on customer loyalty, indicating that accessibility and convenience play a vital role in customer decisions to remain loyal; (2) product variety significantly influences customer loyalty, demonstrating that diverse and innovative savings products attract and retain customers; and (3) brand image also has a significant effect on customer loyalty, suggesting that trust and positive perceptions toward the bank strengthen long-term relationships. Finally, the study confirms that location, product variety, and brand image simultaneously exert a significant effect on customer loyalty. These results underscore the importance for banking institutions to continuously improve service accessibility, diversify financial products, and build a strong brand image in order to enhance customer loyalty and maintain competitiveness in the financial services industry.
Pengaruh Kepuasan Kerja, Lingkungan Kerja, dan Gaya Kepemimpinan Terhadap Kinerja Karyawan di PR. Alaina Fajar Berlian Tulungagung Rena Anjani; Mawar Ratih K; Aprilia Dian Evasari
Master Manajemen Vol. 3 No. 3 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i3.1011

Abstract

This Study aims to explain and test the hypothesis regarding yhe influence of job satisfaction, work environment, and leadership style on the performance of PR. Alaina Fajar Berlian Tulungagung. This study is a descriptive study with a quantitative approach, using nonprobability techniques with a purposive sampling method. The population in this study was 627 employes, with a sample of 87 employes. Data analysis techniques used include validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression tests, t tests (partial),F tets (simultaneous), and coefficients of determination (R2), which are processed using SPSS version 23.   Based on the results of the study, it can be concluded that partially the job satisfaction variable does not have a significant effect on employe performance, with a significant value of  0,060 > 0,05 and a tcount value < ttable of  1,904 < 1,998. The work environment variable does not have a partial significant effect on employe performance, with a significant value of  0,,604 > 0,05 and a tcount value < ttable of  0,520 < 1.998. The leadership style variable does not have a partial significant effect on employe performance, with a significant value of  0,262 > 0,05 with a tcount < ttable of  1,129 < 1,998. Simultaneously, the variables of job satisfaction, work environment, and leadership style do not have a significant effect on employe performance at PR. Alaina Fajar Berlian Tulungagung, with a significant value of  0,084 > 0,05 with a Fcount value < Ftable of  2,297 < 2,215. This, job satisfaction, work environment, and leadership style do not significantly affect the performance of employe PR. Alaina Fajar Berlian Tulungagung. This shows that the hypothesis Ho is accepted and Ha is rejected. 
PENGARUH BEBAN KERJA, KESEHATAN MENTAL, DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA GURU DI MADRASAH DINIYAH AL-MUBAROK MANUKAN KEDIRI Mohammad Husein Ainul Yaqin; Aprilia Dian Evasari; Umi Nadhiroh
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6310

Abstract

Penelitian ini bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai pengaruh beban kerja (X1), kesehatan mental (X2), motivasi kerja (X3) terhadap produktivitas kerja guru (Y) madrasah diniyah al-mubarok manukan kediri yang berlokasi didesa jabon kecamatan banyakan kabupaten kediri jawa timur 64157. Penelitian ini menggunakan metode kuantitatif dengan Teknik pengambilan sampel non probability sampling dengan metode sampel jenuh dengan jumlah populasi sebanyak 30 karyawan dan sampel 30 karyawan. Teknik analisis dalam penelitian ini yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji regresi linier berganda, uji T (parsial), uji F (simultan), uji koefisien determinan (R2) yang diolah menggunakan program SPSS.
Pengaruh Cita Rasa, Pengalaman Pelanggan, Digital Marketing terhadap Minat Beli Ulang Pelanggan Narita Gayatri; Aprilia Dian Evasari; Endah Kurniawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2253

Abstract

This study aims to analyze the influence of taste, customer experience, and digital marketing on repurchase intention at Mie Ayam Panggang Demi Apa in Kediri. In the increasingly competitive culinary industry, business owners are required to maintain taste consistency, create memorable customer experiences, and optimally utilize digital platforms in their marketing strategies. These three factors are believed to play an essential role in shaping consumer behavior, particularly in encouraging repeat purchases. The research applied a quantitative survey method involving 90 respondents selected using Slovin’s formula. Respondents were customers who had made at least two purchases within the last month. Data analysis was conducted using SPSS version 26 with several statistical tests, including validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that taste, customer experience, and digital marketing each have a positive and significant influence on repurchase intention, both partially and simultaneously. The R² value of 0.447 shows that 44.7% of the variation in repurchase intention is explained by these three variables. Therefore, it is recommended that business owners consistently maintain product quality, enhance customer experience, and optimize digital marketing to build customer loyalty and ensure long-term business sustainability.
Pengaruh Varian Menu, Cita Rasa, dan Harga terhadap Keputusan Pembelian Konsumen pada Rumah Makan Cez-Ros Rizky Ardian Saputra; Aprilia Dian Evasari; Endah Kurniawa
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2254

Abstract

This study aims to thoroughly examine the influence of menu variety, taste, and price on customers' purchasing decisions at CEZ-ROS Restaurant, located in Kediri Regency. Understanding these factors is crucial for the restaurant to enhance customer satisfaction and improve sales performance. The research employs a quantitative approach with an associative research type, designed to explore relationships between variables. The sampling technique used is accidental sampling, where respondents were selected based on convenience and their availability during the data collection period. This method allows for practical and efficient data gathering from actual restaurant customers. Data analysis involves several statistical tests to ensure accuracy and reliability. Initially, validity and reliability tests were conducted to confirm the suitability of the questionnaire. Then, multiple linear regression analysis was used to determine how menu variety, taste, and price individually and collectively influence purchasing decisions. Additionally, t-tests assessed the significance of each independent variable, while the F-test evaluated their simultaneous effect. The coefficient of determination (R²) provided insight into how much variation in purchasing decisions could be explained by these variables. The results indicate that menu variety, taste, and price significantly impact purchasing decisions both individually and together. Specifically, customers prefer restaurants offering a diverse menu, delicious food, and reasonable pricing. The F-test confirms the strong combined effect of these factors on consumer behavior. However, the coefficient of determination also suggests that while these variables are important, other external influences such as service quality, ambiance, and promotions may also affect purchasing decisions. Overall, this study highlights that CEZ-ROS Restaurant should focus on maintaining menu diversity, enhancing taste quality, and setting competitive prices to attract and retain customers effectively.
Pengaruh Harga, Cita Rasa, dan Lokasi terhadap Minat Beli Konsumen Elo Pia Kediri Fitria Kurniasari; Aprilia Dian Evasari; Beny Mahyudi Saputra
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 4 (2025): November : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i4.2258

Abstract

This study aimed to better understand how factors like price, taste, and location affect how much consumers want to buy Elo Pia Kediri products. The research used a quantitative method because it helps collect objective and measurable information that can be analyzed using statistics to make clear conclusions. The data came from two main places: primary and secondary sources. Primary data was gathered directly from consumers through questionnaires that asked about price, taste, location, and how much they wanted to buy the product. Secondary data was collected from books, articles, and other documents related to the topic. The study included all consumers who had bought Elo Pia Kediri products. However, since the total number of people wasn’t known and was quite large, the researcher selected a representative group. The sample size was 96 people. The method used to choose participants was accidental sampling, which means people were selected randomly or by chance as they were met at the research location and agreed to take part. The results showed that price has a big effect on how much consumers want to buy the product. This means the prices set by Elo Pia Kediri match what consumers can afford and what they think is fair, which helps them decide to buy. When prices are seen as fair, affordable, and matching the quality of the product, it encourages people to make purchases. Taste also strongly influences buying interest. When a product has a tasty and unique flavor that fits what people like, it makes them interested in buying it. Taste is an emotional factor that affects how happy consumers are with the product and makes them want to buy it again. Location also plays a big role in how much people want to buy. A location that is easy to reach and close to where people usually go out makes it easier for them to buy Elo Pia Kediri products. The F test showed that together, price, taste, and location all have a significant impact on how much consumers want to buy the product.