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All Journal Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Cakrawala: Jurnal Litbang Kebijakan Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Inter Komunika: Jurnal Komunikasi Jurnal Ilmiah Manajemen Kesatuan International Journal of Business, Law, and Education International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Research in Social Science and Humanities Journal of Business Management and Economic Development Pancasila International Journal of Applied Social Science Jurnal Riset Multidisiplin dan Inovasi Teknologi Journal of International Multidisciplinary Research
Brumadyadisty, Garry
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Journal of Business Management and Economic Development

 1 
Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero) Putra, Johni Eka; Sufa, Siska Armawati; Perbawasari, Susie; Brumadyadisty, Garry; Shany, Wildan Krisnarwanto Waranu
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.749

Abstract

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.
Implementation of Core Values "BerAKHLAK" In Improving Professionalism and Performance of State Civil Apparatus Brumadyadisty, Garry
Journal of Business Management and Economic Development Том 3 № 01 (2025): January 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i01.1351

Abstract

The State Civil Apparatus (ASN) in Indonesia is undergoing a transformative shift with the implementation of the BerAKHLAK core values—Berkualitas (Quality), Akuntabel (Accountability), Harmonis (Harmonious), Loyal, Adaptif (Adaptive), and Kolaboratif (Collaborative). Launched in 2021, BerAKHLAK aims to enhance professionalism, accountability, and service quality in public administration. However, research on its localized implementation in complex administrative settings like East Java remains limited. This study evaluates the implementation and impact of BerAKHLAK on the professionalism and performance of ASN in East Java, with a focus on internalization processes, challenges, and outcomes. The research employed a qualitative case study approach, gathering data from 30 diverse participants, including ASN personnel, supervisors, and service recipients. Data collection methods included semi-structured interviews, focus group discussions, and document reviews. Thematic analysis was conducted within the framework of organizational culture theory and performance management models. The study identified structured implementation strategies such as monthly workshops, mentoring programs, and performance dashboards. Leadership played a critical role in fostering a values-driven culture. Key challenges included resistance from older employees, inconsistent leadership commitment, and limited digital infrastructure. Despite these barriers, BerAKHLAK significantly improved service quality, interdepartmental collaboration, and public satisfaction. The findings highlight the transformative potential of BerAKHLAK in fostering ethical governance and professionalism. However, strategic leadership, adaptive training, and technological investment are necessary to address challenges and sustain its impact.
Co-Authors Arfani, M. asnawi, anita Budianto, Sony Piously Budianto, Suhartawan Denpharanto Agung Krisprimandoyo Djoko Baruno, Agustiawan Edi Mulyadi Eko Putro, Hartopo Farida Farida Fauziah, Luluk Fauziah Hery Purnomo Irwansyah, Nabil Putra Jamilah Ahmad Jusnita, R. Ayu Erni M. Arfani Mashudi , Meithiana Indrasari, Meithiana Mohamad Yusak Anshori Netty Lisdiantini Noor Cahyadi, Ryan Arif Nuril Huda Priyambodo Priyambodo Putra, Johni Eka Rachmanto, Tito Ratna Puspita Sari, Ratna Puspita Rhamadona, Sandika Riduan, Akhmad Shadiq, Teuku Fajar Shany, Wildan Krisnarwanto Waranu Slamet Riyadi SRI UTAMI ADY Sufa, Siska Sufa, Siska Armawati SUSANTO, FARID Susie Perbawasari Tobing, Victor Maroli Tua L YENNY YENNY