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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi dan Keuangan Jurnal Promosi Pendidikan Ekonomi DERIVATIF Visionist Jurnal EMT KITA YUME : Journal of Management Value: Jurnal Manajemen dan Akuntansi TECHNOBIZ : International Journal of Business eCo-Buss Budimas : Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi International Journal of Education, Social Studies, And Management (IJESSM) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Marketing and Applied Psychology of Business International Journal of Social Science, Education, Communication and Economics JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Education Technology Information Social Sciences and Health International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) MABUSS: Journal of Management, Business and Social Sciences Jurnal Pengabdian UMKM International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Ni Putu Widhia Rahayu
Universitas Bandar Lampung
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal EMT KITA

 1 
Analisis Efisiensi Saluran Pemasaran Jamur Tiram Putih (Studi Kasus di Desa Banjar Dewa Kecamatan Banjar Agung Kabupaten Tulang Bawang) Suharta, Kadek Aris Oki; Rahayu, Ni Putu Widhia
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2338

Abstract

The aim of this study is to analyze the marketing channels for white oyster mushrooms and the efficiency of marketing channels for white oyster mushrooms in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency. This type of study is descriptive qualitative research. The population of all farmers cultivating white oyster mushrooms is 14 people in Banjar Dewa Village, Banjar Agung District, Tulang Bawang Regency, with a sampling technique using Purposive Sampling with a sample of one farmer cultivating white oyster mushrooms with the criteria of producing the largest white oyster mushroom cultivation in the area. The method for collecting data in the following research is observation and interviews. The analysis technique in the following research uses marketing cost analysis, marketing margin, marketing profit, and marketing efficiency. The results of this research show that there are two marketing channel patterns for white oyster mushrooms, namely the first channel pattern, farmers sell white oyster mushrooms directly to end consumers, and the second channel pattern, farmers sell to retailers and then the retailers sell them back to end consumers. The marketing margin value in the first channel pattern is IDR 0, while marketing in the second channel pattern is IDR 11,000. The farmer's share value in the first channel pattern is 100%, the second channel pattern is 56%. The two marketing channels for white oyster mushrooms are said to be efficient in terms of marketing margin and farmer's share. The most efficient marketing channel for white oyster mushrooms is the first marketing channel with the lowest margin value and the highest farmer's share value.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Minat Beli Konsumen pada Pakaian Distro di Bandar Lampung Budiana, I Gede; Rahayu, Ni Putu Widhia
Jurnal EMT KITA Vol 8 No 2 (2024): APRIL 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i2.2386

Abstract

Business actors in the clothing distribution industry must pay attention to the needs, desires, and expectations of consumers in order to cultivate strong purchasing interest. Therefore, effective strategies are required to attract consumers' interest in purchasing clothing products at distros. This study aims to empirically examine the influence of price and service quality on the buying interest of consumers purchasing distro clothing in Bandar Lampung. A quantitative approach was employed, with the population consisting of clothing consumers in the city of Bandar Lampung. The accidental sampling technique was utilized to select samples, with 96 consumer respondents who purchased distro clothing in the city of Bandar Lampung. Data were collected through various methods, including literature review, documentation, observation, interviews, and questionnaires. Data analysis was conducted using multiple linear regression tests, correlation coefficient tests, t tests, F tests, and R² tests. The results showed that price and service quality significantly influence the buying interest of consumers at distro clothing stores in Bandar Lampung. Together, these variables also significantly influence consumers' buying interest. The simultaneous F test results indicated that price and service quality together significantly influence consumers' buying interest at distro clothing stores in Bandar Lampung, with price and service quality contributing 26.9% to consumers' buying interest at distro clothing stores in Bandar Lampung.
Co-Authors Aminah Aminah Aulia Rahmawati Azah Rawan Sangun Budiana, I Gede Cahyani, Ni Luh Putu Cipta Devi CINDY CINDY Dahlia, Dahlia Damayanti, Wayan Alfina Danu Wijaya Dewita, Kadek Putri Endang Sulastri Fardana, Brilliandi Asa Farida Efriyanti Graisman.P, Naufal Halim Setiawan Hanafi, Farhan Haninun Ida Farida Iin Fetiani Imanuriea Annisa Putri Imanuriea Annisa Putri Iskandar Ali Alam Justin Sarmili, Marvellius Khairudin Khairudin Khanha Putra, Wayan Kholida, Nyimas Salsabila Nurul Liwandy, Albert Luke Suciyati Amna M. Pindra Mastura, Putri Mega, Fredy Ziekrian Muhammad Amar Qusay Novi Tri Asiani novianti, cicelia Nugroho, Kevin Nuris Sanida Palma, Victoria Ari Rachmad Ryo Ryanda Subing Raminto, Raminto Randy Claudio Owen Safitri, Agung Ayu Tia Saptarini, Veronika Selfia Alke Mega, Selfia Alke Shakpuytri, Komang Yunita Sinaga, Martha Alfreda Suharta, Kadek Aris Oki Syafitri, Aisyah Tia Tanjung Tina Miniawati Barusman Tri Damayanti, Tri Tri Lestira Putri Warganegara Wijaya, Kenny Zuliani, Tiara Destika