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PACKAGING SEBAGAI SALAH SATU PEMASARAN TERBAIK: UMKM KRIPIK TALAS NAGARI KOTO ANAU Nirwana, Ida; Defitri, Siska Yulia; Nurhayati, Nurhayati; Roza, Seflidiana; Sriyanti, Esi; Yeni, Afni; Lina, Lina; Putra, Ramadhani Kirana; Nasrah, Rasidah; Arfimasri, Arfimasri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33110

Abstract

Kegiatan pengabdian bertujuan untuk membantu wirausahaan dilingkup UMKM agar dapat meningkatkan penjualannya dan menambah pendapatan melalui pemberian wawasan berharga mengenai peran strategis kemasan dalam pemasaran produk UMKM. Melalui metode partisipatif dan lokakarya interaktif, pelaku usaha memperoleh pemahaman mendalam dan keterampilan praktis dalam merancang kemasan yang lebih menarik, informatif, dan fungsional. Secara keseluruhan, kegiatan pengabdian ini berhasil mencapai tujuan utamanya: meningkatkan pemahaman dan keterampilan pelaku usaha UMKM dalam menggunakan kemasan sebagai strategi pemasaran yang efektif. Hasil ini diharapkan dapat menjadi inspirasi bagi UMKM lainnya untuk lebih memperhatikan aspek kemasan dalam strategi pemasaran mereka, sehingga dapat bersaing lebih baik di pasar yang kompetitif dan meningkatkan kesejahteraan melalui usaha kecil dan menengah yang lebih sukses dan berkelanjutan. Kegiatan ini juga menegaskan bahwa dukungan dan bimbingan yang tepat dapat membantu UMKM mengoptimalkan potensi mereka dan berkontribusi lebih signifikan terhadap perekonomian lokal
USE OF PERSONNEL APPLICATIONS (KEPO) IN THE FRAMEWORK OF PERSONNEL DATA MANAGEMENT OF THE SOLOK CITY PERSONNEL AND HUMAN RESOURCES DEVELOPMENT AGENCY (BKPSDM) Sriyanti, Esi; Mursalini, Wahyu Indah; Dodo, Harius Lion
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 2 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out how the Analysis of the Use of Online Personnel Applications (KEPO) on Personnel Data Management, Personnel Agency and Human Resources Development (BKPSDM) in Solok City, in making a breakthrough in the digital world of employees throughout Solok City. The type of research used is descriptive qualitative. The data collection techniques used in this research are observation and documentation. The type of data used is qualitative and the data source uses primary data sources. The data analysis technique used in this research is a qualitative descriptive method. The employee data used in this research was 41 people, consisting of Head of Section, Head of Subdivision and General Functional Staff (BKPSDM). The research results show that a comparative analysis of employee absence management, before and after using the Kepo application to make a breakthrough in the digital world of employees throughout Solok City, can make data management easier. Most application processing systems initially followed a manual processing system design using a fingerprint machine so that the processing of personnel data was slow which could result in slow delivery of information. The use of the KEPO (Online Personnel) application, which is an application that will make it easier to carry out personnel administration, store personnel data digitally, and make the process of managing personnel administration easier compared to previously using a fingerprint machine for attendance is the right choice compared to others.
Pengaruh Kualitas Pelayanan dan Inovasi terhadap Kepuasan Pelanggan pada Tokoh Besi Dansink Kabupaten Dharmasraya Sriyanti, Esi; Nurhayati, Nurhayati; Zahra, Salsabila
Journal Social Society Vol. 6 No. 1 (2026): Januari - Maret 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.1.2026.1057

Abstract

Urgensi penelitian ini yaitu untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan pelanggan pada Toko Besi Dansink guna meningkatkan loyalitas dan daya saing bisnis. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan inovasi terhadap kepuasan pelanggan pada Toko Besi Dansink Kabupaten Dharmasraya. Populasi dalam penelitian ini adalah pelanggan Toko Besi Dansink Kabupaten Dharmasraya. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan jumlah sampel sekitar 40 responden. Dengan menggunakan instrumen penelitian berupa kuesioner. Model analisis yang digunakan adalah regresi data panel dengan menggunakan software SPSS 22. Berdasarkan analisis statistik dapat disimpulkan bahwa variabel kualitas pelayanan (X1) berpengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada Toko Besi Dansink Kabupaten Dharmasraya. Hal ini dibuktikan dengan hasil analisis statistik dalam penelitian menggunakan uji-t, dengan nilai t hitung sebesar 2,381 > t tabel sebesar 2,026 dan sig. 0,023 < 0,05. Variabel inovasi (X2) tidak berpengaruh signifikan terhadap variabel kepuasan pelanggan (Y) pada Toko Besi Dansink Kabupaten Dharmasraya. Hal ini dibuktikan dengan hasil analisis statistik dalam penelitian ini menggunakan uji-t, dengan nilai t hitung sebesar 1,331 < t tabel sebesar 2,026 dan nilai signifikansi 0,191 > 0,05. Hasil uji simultan menunjukkan bahwa variabel kualitas layanan (X1) dan variabel inovasi (X2) berpengaruh signifikan terhadap variabel kepuasan pelanggan (Y) pada Toko Besi Dansink di Kabupaten Dharmasraya. Hal ini dibuktikan dengan hasil analisis statistik dalam penelitian ini menggunakan uji-t, dengan nilai F hitung sebesar 7,091 > F tabel sebesar 3,250 dengan tingkat signifikansi 0,002 < 0,05.
Community Empowerment through Financial Literacy and Management to Build Sustainable MSMEs in Solok Regency, West Sumatra Mursalini, Wahyu Indah; Yeni, Afni; Sriyanti, Esi; Arfimasri, Arfimasri; Hassan, Mohamed Ayyub
Jurnal Mamangan Vol 15, No 1 (2026): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v15i1.10293

Abstract

Understanding the basic concepts of financial literacy and management of MSMEs in Solok Regency is still low, resulting in slow economic growth. The purpose of this study to analyze how community empowerment through financial literacy and management can build sustainable MSMEs in Solok Regency. The research method used is a quantitative approach, with MSMEs in the food and beverage sector as the unit of analysis. The data used are primary data, collected using purposive sampling through surveys and questionnaires from 90 respondents using a Likert scale. Data analysis uses statistical analysis with the Multiple Linear Regression method using the SPSS program, whose stages include: validity, reliability, t, f, and determination tests. The results show that the interaction of financial literacy and management complement and strengthen each other in influencing to performance MSMEs the food and beverage sector in Solok Regency. Between the two variables, financial literacy has a significant influence on MSME performance. Financial management practices demonstrate the need for awareness of the importance of good financial management. However, there is still room for improvement, particularly in financial education, the use of technology, and the development of a more formal management system. Theoretically, the concept of innovation and sustainable knowledge in financial management will enable MSMEs to make wise decisions for the sustainability of their businesses. Practically, these findings imply the importance of training and support from the government or relevant institutions. Therefore, this study makes a significant contribution to community empowerment in MSME development, economic growth, and national development. With an increasingly complex economy and the needs of individuals, groups, and governments, it is crucial for MSME performance to be managed and adapted to developments in science and technology.
Debt to Equity Ratio, Fixed Asset Turnover and Profit Growth in Companies Listed on The BEI Mursalini, Wahyu Indah; Sriyanti, Esi; Sari, Irma Permata
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 4 (2024): November
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i4.72

Abstract

The aim of this research  is to investigate how the debt to equity ratio and fixed asset turnover impact the growth of profits. The focus of this research will be on analyzing the financial records of companies within the food and beverage industry that are traded on the Indonesia Stock Exchange from 2019 to 2022. A total of 48 companies will be included in the study. Purposive sampling was utilized to select 31 companies for the study. Quantitative data was employed for analysis. The findings indicate that the debt to equity ratio has a partial but significant impact on profit growth. This is evidenced by the research results that the t-count value> t table (-2.186> 1.987) and a significance value of 0.032 <0.05. Thus, H1 in this study is accepted. According to the test results, it was found that profit growth is not significantly impacted by fixed asset turnover. This is evidenced by the research results showing the t-count value <t-table (-0.742 <1.987) and a significance value of 0.460> 0.05. Thus, H2 is rejected in this research. The results of the study suggest that both the debt to equity ratio and fixed asset turnover do not collectively influence profit growth to a noticeable extent. The research findings clearly demonstrate a calculated f value <f table (2.402 <3.10) and a significance value of 0.097> 0.05. Thus, H3 in this study is rejected. The value of 0.053 or 5.3% demonstrates this, with the remaining 94.7% being affected by unexplored variables.  
Analysis of Cash Holding and Firm Size on Firm Value in Coal Mining Companies Listed on the Indonesia Stock Exchange Mursalini, Wahyu Indah; Sriyanti, Esi; Septiawati, Laras
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 1 (2025): February
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i1.74

Abstract

This study will look at the impact of cash reserves and company size on corporate value (a case study of coal mining sub-sector businesses listed on the IDX between 2017 and 2022). In this study, 17 coal mining companies listed on the Indonesian stock exchange were chosen using a purposive sample method. This research uses quantitative data. The results of the statistical research indicate that cash reserves have a considerable impact on the value of the enterprises under consideration. This is demonstrated by the t-test results: 2.549 > t-table 1.668, significance 0.014 > 0.05. Thus, it can be determined that Cash Holding influences Company Value. The statistical analysis results indicate that Firm Size significantly influences Company Value in the examined companies. This is demonstrated by the t-value of -1.801 < t-table 1.668 and a significance of 0.078 > at a significance threshold of 0.05. As a result, it is reasonable to conclude that the Cash Holding variable has a large influence on Company Value. Cash reserves and firm size have a significant impact on the value of a firm. The f test confirms this, with a significance level of 0.021 < 0.05 and an f-value of 4.182 < f-table 3.134. This is demonstrated by the R Square value of 0.154, or 15.4%, with the remaining 84.6% influenced or clarified by parameters not examined in this study, such as Net Profit Margin, Return On Assets, and Debt To Equity Ratio.
Financial Access and Financial Literacy on the Performance of MSMEs in Solok City Roza, Seflidiana; Sriyanti, Esi; Zahran, Althaf Naufal
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 2 (2025): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i2.113

Abstract

This research aims to examine the influence of financial inclusion and financial literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs), specifically 3 kg LPG gas depots located in Bukit Sundi and Kubung Districts, Solok Regency. MSMEs in this area still face various obstacles, particularly limited access to formal financial services and low understanding of business operators regarding financial management. The study employs a quantitative method utilizing multiple linear regression to analyze primary data obtained from surveys completed by 40 gas depot owners. Findings indicate that financial literacy positively impacts MSME performance, although financial inclusion does not have a significant partial effect. Nevertheless, when considered together, both variables significantly influence business performance. This finding confirms the importance of improving financial literacy for MSME operators rather than merely expanding access to financial services. This research recommends that future studies consider additional variables such as work incentives, human resource quality, and productivity to obtain a more comprehensive understanding of the factors that influence MSME performance.
The Impact of Motivation and Work Discipline on Employee Performance in the Environment of State-Owned Enterprises in Solok City Nasrah, Rasidah; Sriyanti, Esi; Darmawan, Arifki
International Journal of Social Science and Community Service Vol. 3 No. 3 (2025): July
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i3.89

Abstract

The study took place at PERUMDA Pincuran Gadang Drinking Water in Solok City with the aim of investigating the influence of work motivation and discipline on employee performance. The research involved 89 employees from the company, selected using the Total Sampling method. Data was collected through questionnaires and analysis revealed that both work motivation and discipline have an impact on employee performance. The multiple linear regression analysis yielded the formulation Y = 10.074 + 0.353X? + 0.409X? + e. The coefficient of determination elucidates that 52% of the fluctuation in Employee Performance (Y) can be ascribed to the influence of Work Motivation (X?) and Work Discipline (X?), whereas the residual 48% is attributable to extraneous variables beyond the purview of this inquiry. Findings from the t-test evince that both Work Motivation and Work Discipline, when considered in isolation, exert a statistically significant and favorable bearing on Employee Performance, as evidenced by t-statistic values surpassing their respective critical thresholds. Furthermore, the F-test substantiates that, in concert, Work Motivation and Work Discipline wield a consequential and substantive impact on Employee Performance, underscored by the F-statistic value (41.110) exceeding the F-table value (3.12) and a significance probability markedly inferior to the 0.05 criterion (0.000).