Article Per Year (5 Year)
p-Index From 2021 - 2026
3.138
P-Index
This Author published in this journals
All Journal INFERENSI Jurnal Al-Qardh Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Dinamis : Journal of Islamic Management and Bussiness Jurnal STIE Semarang (Edisi Elektronik) EBBANK: Jurnal Ilmiah Bidang Ekonomi, Bisnis dan Perbankan Jurnal Manajemen Bisnis Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ) SOLUSI JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research Social Science Studies Journal of Management and Islamic Finance Relevance: Journal of Management and Business Paradoks : Jurnal Ilmu Ekonomi Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JUEBIR: Journal of Economics and Business Research
Zakky Fahma Auliya
Universitas Islam Negeri Raden Mas Said Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : journal of enterprise and development jed

 1 
Strengthening the Halal Industry Ecosystem through Halal Certification, Product Literacy, Awareness, and Promotion: Moderating Role of Islamic Financing Putri, Rizky Nur Ayuningtyas; Auliya, Zakky Fahma; Margarena, Agung Novianto; Asengbaramae, Rowiyah
Journal of Enterprise and Development (JED) Vol. 8 No. 2 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i2.15327

Abstract

Purpose: This study examines the influence of halal certification, halal product literacy, halal awareness, and promotional efforts on the development of the halal industry ecosystem, with Islamic financing as a moderating variable. It adopts Ecosystem Innovation Theory to explain collaboration among government, producers, and Islamic financial institutions.Method: This explanatory quantitative study involved 400 halal-certified MSME actors in the Soloraya region, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with SEM-PLS to examine direct and moderating effects.Result: The findings indicate that halal certification, halal product literacy, and promotional efforts have positive and significant effects on the halal industry ecosystem. Halal awareness does not show a significant direct effect. Islamic financing significantly moderates the relationship between halal awareness and the halal industry ecosystem, but it does not moderate the relationships involving halal certification, halal product literacy, or promotional efforts.Practical Implications for Economic Growth and Development: The study emphasizes the need for integrated collaboration among MSMEs, government, and Islamic financial institutions. MSMEs should strengthen certification compliance, halal education, and digital promotion. The government should provide regulatory support, certification subsidies, and halal literacy infrastructure. Islamic financial institutions should design financing products that align with halal-certified MSME needs.Originality/Value: This study extends Ecosystem Innovation Theory in halal industry research by positioning Islamic financing as a moderator. It offers a new perspective on how Islamic financing strengthens the link between halal awareness and halal ecosystem development.
Push-Pull-Mooring in Consumer Action: Cognitive, Social, and Emotional Factors in Boycotting Pro-Israel Products Qotrunnada, Lutfia Izdhihar; Auliya, Zakky Fahma
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.14544

Abstract

Purpose: This study aims to analyze the drivers of brand switching behavior toward pro-Israel fast-moving consumer goods (FMCG) among Generation Z in Indonesia, employing the Push-Pull-Mooring (PPM) framework to examine the roles of cognitive, social, and emotional factors.Method: A quantitative research design was employed, utilizing an online questionnaire to collect data from 200 independent-living Generation Z respondents in the Solo Raya region, who had switched from affiliated to non-affiliated brands. The data were analyzed using multiple linear regression in SPSS version 26.Result: The findings indicate that Product Knowledge (push) and electronic Word-of-Mouth (e-WOM) (pull) are the primary drivers of consumer brand switching. Conversely, Brand Commitment (mooring) emerged as the primary inhibiting factor that significantly prevents consumers from switching to another brand.Practical Implications for Economic Growth and Development: The findings suggest a consumer-driven market realignment with direct implications for economic development. This shift offers substantial opportunities for local and non-boycotted brands to capture market share, thereby stimulating domestic industrial growth, enhancing product diversification, and fostering a more self-reliant national economy. Concurrently, it pressures multinational corporations to adopt more socially responsible and transparent business practices to maintain competitiveness.Originality/Value: This study provides novel insights by being among the first to apply the PPM framework within a politically and ethically charged boycott context in the FMCG sector, bridging the critical gap between switching intention and actual behavior while uniquely integrating the psychological mooring of brand commitment, the cognitive push of product knowledge, and the digital pull of e-WOM.
Co-Authors Abdul Aziz Agung Novianto Margarena Amini, Yunita Yahya Ananda Isnaini Damayanti Anas Hidayat, Anas Anita Larasati Aprih Santoso Asengbaramae, Rowiyah Aulia Maya Nur Lita Dewi, Widiyanti Eka Fitriani, Desi Dwi Herlina, Andine Himayor Zidan Imanda Firmantyas Putri Pertiwi Imanda Firmantyas Putri Pertiwi Intan Nur Prasasti Irsal Fauzi Juliana Alfi Na’iim Kukuh Purbo Marjiyanto lka Yoga Makarim Makarim Margarena, Agung Novianto Moh Rifqi Khairul Umam Muhammad Suyanto, Muhammad Na`iim, Juliana Alfi Qotrunnada, Lutfia Izdhihar Ratna Roostika Restu Purba Riyadi Rismaya Sulistyowati Rizky Nur Ayuningtyas Putri Septi Kurnia Prastiwi Setiawan Setiawan Setiawan Setiawan Sri Yuni Widowati Wulan Nur Azizah Zahra, Avida