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All Journal Nadwa : Jurnal Pendidikan Islam Laa Maisyir Jurnal Ekonomi Islam Ikonomika : Jurnal Ekonomi dan Bisnis Islam Economica: Jurnal Ekonomi Islam Jurnal Ekonomi dan Bisnis Iqtishoduna: Jurnal Ekonomi Islam FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Ecces: Economics, Social, and Development Studies Jurnal Ilmu Ekonomi dan Bisnis Islam Shafin: Sharia Finance and Accounting Journal ADILLA: Jurnal Ilmiah Ekonomi Syari'ah
Ahmed, Ishfaq
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmu Ekonomi dan Bisnis Islam

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Shariah Compliance, Customer Relationship Marketing, and Loyalty in Islamic Banking: The Role of Customer Satisfaction Nuriatullah; Ahmed, Ishfaq; Rusanti, Ega
Jurnal Ilmu Ekonomi dan Bisnis Islam Vol 6 No 1 (2024)
Publisher : Program Studi Ekonomi Syariah, FEBI UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jiebi.v6i1.281.54-72

Abstract

This research examines and determines the Influence of Shariah Compliance and Customer Relationship Marketing on Customer Loyalty in Islamic Banks, with Customer Satisfaction as a Moderating Variable. The research population consists of BSI Palu customers. Using a quantitative approach. Research data was collected through questionnaires and analyzed using SmartPLS Version 4. The sampling method was purposive sampling, with 100 selected respondents. The research findings indicate that Shariah Compliance has a significant positive relationship with Customer Loyalty, Customer Relationship Marketing has a significant positive relationship with Customer Loyalty, and Customer Satisfaction has a significant positive relationship with Customer Loyalty. However, Customer Satisfaction does not moderate the relationship between Shariah Compliance and customer loyalty, and Customer Satisfaction significantly weakens the relationship between Customer Relationship Marketing and customer loyalty.
Co-Authors Achmad Room Fitrianto Adianita, Happy Ahmad Munir Hamid Azhari Azhari Hamid, Ahmad Munir Hamid, Ahmed Munir Husni, Indra Sholeh Hwihanus Mohammad Hamim Sultoni Muhamad Ahsan Muhammad, Atha Mahdi Mutia Pamikatsih Noval Noval Nuriatullah Putri, Audyta Prasetyani Ramadanika, Arista Rizqon, Abdul Latif Rusanti, Ega Rusgianto, Sulstiya Sekar Sari, Novi Shuaibu, Muhammad Auwalu Sirajul Arifin Sofyan, Syaakir Sofyan, Syathir Suwono Suwono Syamsu, Nur Yance, Evy