Article Per Year (5 Year)
p-Index From 2020 - 2025
3.096
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Komunikasi : Jurnal Komunikasi Madani Jurnal Politik dan Sosial Kemasyarakatan Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmu Komunikasi Dan Media Jurnal Ekonomika Dan Bisnis KAGANGA KOMUNIKA: Journal of Communication Science Asian Journal of Community Services (AJCS) Jurnal Pengabdian West Science Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi PANDITA: Interdisciplinary Journal of Public Affairs Socius: Social Sciences Research Journal Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Suryasuciramdhan, Arfian
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : PANDITA: Interdisciplinary Journal of Public Affairs

 1 
Etnografi Khalayak Pada Pengguna Sosial Media Tiktok (Studi Generasi Z Kota Serang) Zulfikar, Meiby; Briandana, Rizky; Fitrianti, Rizqi; Suryasuciramdhan, Arfian; Kamilah, Fitrotul
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 1 (2024): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i1.142

Abstract

The reaction to the development of information and communication technology gave birth to new media that succeeded in becoming an interesting object as a means of communication and entertainment that became an addiction for its users, social media such as having an attachment to the social aspect of humans, Tiktok became one of the most attractive social media for its users, the emergence of Tiktok encouraged acceleration globalization era. Generation Z is the generation born in 1995-2010. The popularity of tiktok, which can be found on other social media such as Facebook, Instagram and others, is a part that contributes to user interest. Addiction to tiktok content is not immediately seen as an experience for users to receive justifiable information. The attachment to social media tiktok seems to have become a new medium in the life of generation Z. Users see the reality of the world based on what information is on tiktok social media, this is a development as a new form that has existed before in print media, columns, billboards, billboards, traditional media and so on. The purpose of this research is to see the experience of tiktok users in generation Z as a form of self-concept for its users. The research was conducted qualitatively with an audience ethnography method using a constructivist paradigm with an interpretative type. The interpretative paradigm is used to see the point of view of facts as something different that has context and meaning, looking at the experience of tiktok social media users on the user's self-concept.
Peran Media Sosial Instagram Sebagai Sarana Kampanye dalam Strategi Komunikasi Politik Suryasuciramdhan, Arfian; Zulfikar, Meiby; Fajarwati, Noerma Kurnia; Hakim, Cecep Abdul; Arasid, Mohamad Ikrom
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 1 (2024): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i1.150

Abstract

The role of social media which has a big role in political communication strategies for voter participation and how the relevance of political communication is increasing on social media platforms, implies the development and change of traditional political communication by converging information technology with more modern political communication so as to achieve novelty much more effectively to interact with the community. This research uses qualitative methods with descriptive narratives aimed at providing explanatory results that are easy to understand by describing and understanding social phenomena from the perspective of the subject under study. Subjects in research are individuals involved in the object of research based on information and data. The use of social media platforms can be systematically planned and programmed to develop identity politics, it is important to ensure interactive interactions on social media platforms. It is concluded that social media can be a forum as well as a facilitator and play a role for an interest and has the potential to have benefits in political campaigns. Through platforms such as Twitter, Instagram and TikTok political candidates can interact with the public and successfully win the hearts of the people.
Penggunaan Brand Ambassador Produk Scarlett Whittening Sebagai Strategi Komunikasi Pemasaran dalam Membangun Brand Image Mulyani, Adinda Dwi; Suryasuciramdhan, Arfian; Sodikin, Sahrul; Suheti, Suheti; Rachmawati, Annisa Putri
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 8 No. 2 (2025): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v8i2.302

Abstract

This research concludes that brand ambassadors play a crucial role in marketing communications to build a strong brand image. The success of the brand ambassador strategy heavily relies on selecting the right individuals. The ideal brand ambassador should align with the characteristics of the brand being promoted, possess strong credibility in the public's eyes, have an appealing charm to consumers, and hold significant influence in shaping positive consumer perceptions. More than just the 'face' of the brand, brand ambassadors shape consumer perceptions of the marketed brand. The personality and image of the brand ambassador greatly influence how consumers perceive the brand's value, quality, and identity. Thus, this study emphasizes the close relationship between brand ambassadors and the brand image of a product. The selection of an appropriate and effective brand ambassador can significantly enhance the brand image desired by a company.To broaden understanding of this topic, further research is recommended to conduct comprehensive studies on the effectiveness of brand ambassadors across various industrial sectors. This aims to identify best practices and specific challenges within each industry. Additionally, understanding the diverse characteristics of consumers can help companies better tailor their brand ambassador strategies to different target markets. By applying these recommendations, future research can provide deeper insights into the role of brand ambassadors in shaping and strengthening brand image. Brand ambassadors play a vital role in marketing communication strategies as they can build and enhance the brand image of a product. Choosing the right brand ambassador, who aligns with the brand's character, credibility, appeal, and significant influence, can increase consumer trust, expand market reach, and drive purchase decisions.
Co-Authors Achmad Nashrudin Aisyah, Gisella Amilia, Rizki Amyati, Amyati Anisa, Ayu Aprilia, Sisca Dwi Atika, Sekar Tijani Putri Azhar, Intan Nabila Badarzaman, Bintang Ramadhan Briandana, Rizky Casilas, Rara Cecep Abdul Hakim Delima, Kharisma Rosa Diah Permatasari, Diah Dian Dian Dwiyanti, Shafira Eli Apud Saepudin Endayani, Endayani Fajarwati, Noerma Kurnia Fariji, Firdy Ahmad Fatchurrochman, Agus Fatimah, Kheisya Maura Feranza, Flarines Yena Firmansyah, Ahmad Fithrotul Kamilah Fitriani, Andini Restu Fitriani, Mauliya Fitrianti, Rizqi Fitriany, Rysha Mutiara Gusliani, Ani Hidayatullah, Tubagus Ade Rahmat Ibrohim Ida Farida Idzatulloh, Alif Imam Santoso, Teguh Setiawan Jannah, Fahisatul JEFRI, ULFI jumiah, jumiah Kamilah, Fitrotul Kartika Kartika Kartika, Mishelia Kharisma Dewi, Hocky Nis Lestari, Vina Luis Fiska Rahayu Manalu, M.Reihan Mauidunnajah, Hana Meiby Zulfikar Meliasari, Maya Mohamad Ikrom Arasid Motik, Elok Kemala Muadz, Muadz Mujahidin, M Halwin Mulyana, Bagos Budi Mulyani, Adinda Dwi Munir, Thasya Azhari Nasrudin, Achmad Nurbaiti, Anisa Putra, Dias Suminta Suria Putri Handayani Putri, Ivana Rachmawati, Annisa Putri Rahmanda, Ersa Ramadhan, Rhizqi Dwiputra Ramadhanti, Nova Nazwa Rifa'i, Anton Bahtiar S, Sutikah Saefudin, Eli Apud Saepudin Saepudin Safitri, Nur Oktaviani Saputra, Rizky  Esa  Sari, Nofalia Juliana Sodikin, Sahrul Sucitasari, Lisna Febriyanti Suherman Arifin Suheti, Suheti Sulistiawati Sulistiawati suminah ., suminah Suria Putra, Dias Suminta Sutisna, Nuril Anwar Yanti, Risma