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Rosyady, Muhammad Ghufron
Program Ilmu Pertanian, Fakultas Pertanian, Universitas Jember
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Other

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Journal : PAPUMA: Journal of Comunnity Services

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PENGUATAN MANAJEMEN USAHA DAN STRATEGI PEMASARAN UMKM MELALUI KKN UMD UNEJ DI DESA KLAMPOKAN, PANJI, SITUBONDO Rosyady, Muhammad Ghufron Rosyady; Khoirunnisa, Wilda; Unerly, Ashon Alrossy; Gena, Muhammad Sami Makarim; Rizkika, Aghnia Rahma; Mauriza, Risya; Mukaromah, Awalia Malikhatul; Nuraini, Alifia Siti; Wardhana, Ega; Putera, Dimas Fajar; Cahyani, Fariska Aulia Gita; Wicaksono, Satrio; Ilhami, Mochamad Akhsin
PAPUMA: Journal of Community Services Vol. 2 No. 01 (2024): April 2024
Publisher : Program Studi Agronomi Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/papuma.v2i01.785

Abstract

UNEJ UMD KKN is the theme in the implementation of KKN 2023. The implementation of KKN UMD focuses on one project, where this project supports the Sustainable Development Goals (SDGs) of the Village. The selection of work programs in Klampokan Village, Panji, Situbondo is the assistance and development of MSMEs. Micro, Small and Medium Enterprises (MSMEs) are productive businesses in the form of individual business entities that can develop and be consistent in the national economy. It is important for an entrepreneur to produce decent and quality products to be sold in the public market. Strengthening business management supports an entrepreneur in the process of advancing their business products. An entrepreneur must also have the ability to expand the products produced, commonly known as marketing strategies. The existence of a creative and innovative marketing strategy is an effort to achieve goals in expanding market reach. This research was conducted in Klampokan Situbondo Village to improve the quality of competitiveness so as to expand market reach and the economy of this village can develop sustainably and have a positive impact on community welfare and local economic development.
Co-Authors Abyan, Anfirta Kauthar Alit Farisi, Oria Amam, Amam Ana Tasya Silvia Silvia Andana, Moch Zico Andana Anom Wijaya, Ketut Ardyansah, Muhammad Ikrom Arum, Ayu Puspita Assyarbini, Muhammad Akbar Assyarbini Basuki , Budiman, Subhan Arif Cahyani, Fariska Aulia Gita Chempian Everesta Susanto Susanto Dita Shofia Khoirunnisa Khoirunnisa Djoko Soejono Dwi Erwin Kusbianto Dyah Ayu Savitri Farisi, Oria Alit Felda Afrizal Putra Garina Novta Viani Viani Gatot Subroto Gena, Muhammad Sami Makarim Hak, Moh Alaika Nurul Hasbi Mubarak Suud Hasbi Mubarok Suud, Hasbi Mubarok Herliani, Canserlita Puteri Ibanah, Indah Ilhami, Mochamad Akhsin Ilhami, Tania Belvayu Ulfi Malaynis Ilhami Innaya, Lutfika Revi Intan Kartika Putri Putri Irsyadi, Muhammad Burhanuddin Izah, Ika Lailatul Kamilah, Arina Dian Ketut Anom Wijaya Khoirunnisa, Dita Shofia Khoirunnisa Khoirunnisa, Wilda Laily Mutmainnah Larassati, Larassati Maharani, Ariq Dewi Mauriza, Risya Meliala, Susan Barbara Patricia Sembiring Moch Zico Andana Andana Mubaroq, Amirul Khamdhan Mufida, Zida Ilmi Muhammad Akbar Assyarbini Assyarbini Muhammad Rafli Faishal Wardana Mukaromah, Awalia Malikhatul Nadia Nisa Tasania Tasania Nuraini, Alifia Siti Oria Alit Farisi Pramesti, Riska Ayu Putera, Dimas Fajar Putri, Intan Kartika Putri Ratnawati Ratnawati Rena Yunita Rahman, Rena Yunita Ria, Vina Yunita Rizkika, Aghnia Rahma Rony, Zahara Tussoleha Satrio Wicaksono Setiyono Setiyono Setiyono, S Silvia, Ana Tasya Silvia Soetriono Soetriono Susanto, Chempian Everesta Susanto Suud, Hasbi Mubarak Suwardiyanto Suwardiyanto Tania Belvayu Ulfi Malaynis Ilhami Ilhami Tasania, Nadia Nisa Tasania Unerly, Ashon Alrossy Viani, Garina Novta Viani Wardana, Rafli Arya Wardana Wardhana, Ega Wulanjari, Distiana Yuli Hariyati Zahrosa, Dimas Bastara