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All Journal Jurnal Kajian Ekonomi Jurnal Kajian Manajemen Bisnis Ecosains Jurnal Doktor Manajemen (JDM) Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit International Journal of Social and Management Studies (IJOSMAS) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business Mandalika Journal of Community Services MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Syafrizal Chan
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Health Insurance Sales Strategy, Corporate Branding, and Risk Management on the Decision to Choose BRI Life Products: The Mediating Role of Customer Satisfaction Nuryanto, Nadya Ulfa Wardani; Chan, Syafrizal
International Journal of Social and Management Studies Vol. 7 No. 1 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

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Abstract

The purpose of this study is to examine and analyze the influence of health insurance sales strategies, corporate branding, and risk management on the decision to choose health insurance products, with customer satisfaction as a mediator. The research population for this study is BRI Life customers in the Jabodetabek area, with a total population of 9.90 million policies. The sample size is 119 respondents. The sampling technique used non-probability sampling with the purposive sampling method. The data analysis method used is the Partial Least Squares-Structural Equation Modeling (PLS-SEM) model. The research results indicate that health insurance sales strategy and corporate branding do not significantly affect customer satisfaction, while risk management does. Health insurance sales strategy and customer satisfaction significantly influence the decision to choose a product, but not corporate branding and risk management. Customer satisfaction does not significantly mediate the relationship between health insurance sales strategy and corporate branding, while it does for risk management.  
Pengaruh Green Product, Green Trust, Dan Green Promotion Terhadap Keputusan Pembelian Air Galon Le Minerale Di Jakarta Barat Muhamad Ali Nurdin; Syafrizal Chan
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 3 (2026): Juli : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i3.501

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green product, green promotion, dan green trust terhadap keputusan pembelian produk Air Galon Le Minerale di Jakarta Barat. Jenis penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausalitas. Sampel yang diambil dalam penelitian ini adalah 168 responden. Metode pengambilan sampel melalui purposive sampling. Metode pengumpulan data adalah metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data dalam penelitian ini menggunakan metode Partial Least Square (PLS) versi 4.1. Hasil penelitian menunjukkan bahwa green product, green trust, dan green promotion berpengaruh positif dan signifikan terhadap keputusan pembelian. Karena itu ketiga varianel ini harus menjadi perhatian manajemen bisnis Air Galon Le Minerale.
From Green Culture to Green Behavior: The Mediating Influence of Green Motivation in Organizations Subur Karyatun; Syafrizal Chan; Harefan Arief; Christian Kuswibowo; Sri Anah; Irfan Noviandy Aulia; Paijan Paijan; Mochamad Soelton
Journal of Sustainable Economic and Business Vol. 3 No. 3 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i3.635

Abstract

Environmental pollution remains a major global challenge, driven by unsustainable human activities that degrade environmental quality and threaten public health. Organizations are expected to integrate sustainability into their core operations through Green Organizational Culture and Green Knowledge Management, which foster environmentally responsible values, knowledge sharing, and sustainable practices. Objectives: This study examines the effects of Green Organizational Culture and Green Knowledge Management on Employees' Green Behavior, with Green Motivation as a mediating variable. Methodology: A quantitative approach was employed using survey data collected from employees of the Subdistrict Office, Jakarta, through a structured five-point Likert-scale questionnaire. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. The analysis included evaluation of the measurement and structural models, while mediation was assessed using the bootstrapping procedure. Finding: The results reveal that Green Organizational Culture and Green Knowledge Management positively and significantly influence Employees' Green Behavior and Green Motivation. Green Motivation also has a significant positive effect on Employees' Green Behavior. Furthermore, Green Motivation significantly mediates the relationships between Green Organizational Culture, Green Knowledge Management, and Employees' Green Behavior, indicating both direct and indirect effects. Conclusion: Green Organizational Culture and Green Knowledge Management are key drivers of Employees' Green Behavior. Strengthening organizational green values, environmental knowledge management, and employee motivation can effectively promote sustainable workplace behavior and improve environmental performance in public sector organizations.
Co-Authors Andyan Pradipta Utama Christian Kuswibowo Eri Hartati Adi Harefan Arief Irfan Noviandy Aulia Karyatun, Subur Lenny Christina Nawangsari Lisnatiawati Saragih M Noor Salim Mafizatun Nurhayati Mia Angelina Mochamad Soelton Muhamad Ali Nurdin Nurul Sukma Lestari Nuryanto, Nadya Ulfa Wardani Paijan Rahayu Lestari Rifa'ie, Rizky Sony Dharmawan Sri Anah Subur Karyatun Veithzal Rivai Zainal