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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi SEIKO : Journal of Management & Business YUME : Journal of Management Economics and Digital Business Review Jurnal Manajemen dan Organisasi Review (MANOR) Amsir Management Journal Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Multidisiplin Amsir International Journal of Management and Business Intelligence (IJMBI) POMA JURNAL Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah Amsir Community Service Journal JGEN : Jurnal Pengabdian Kepada Masyarakat
Ilahi, Andi Alfianto Anugrah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : amsir management journal

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Social Media Marketing, Brand Loyalty, and Entrepreneurial Growth: A Path toward Sustainable Business Advantage Putra, Pandi; Dinsar, Arfandi; Normazi, Nurul Najwa Binti; Ilahi, Andi Alfianto Anugrah; Faturahman, Fahmi
Amsir Management Journal Vol 5 No 1 (2024): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i1.649

Abstract

This study examines how social media marketing influences business sustainability through the mediating role of brand loyalty among micro, small, and medium enterprises in the trade sector. Academically, it advances marketing and entrepreneurship theory by integrating the Resource-Based View, Customer-Based Brand Equity, and Triple Bottom Line frameworks to explain how digital capabilities transform into sustainable competitive advantage. Using data from 200 respondents analyzed with Partial Least Squares–Structural Equation Modeling, the findings confirm that effective social media engagement enhances customer loyalty, which in turn drives sustainable business performance. The study reveals that digital marketing success is rooted in trust-based relationships rather than short-term promotion, emphasizing that relational value mediates technological advantage. These insights provide practical implications for MSME owners and policymakers to strengthen digital literacy, relational marketing, and sustainability-oriented strategies to ensure long-term business resilience in the evolving digital economy.
Pengaruh Iklan Promosi Penjualan Personal Branding Terhadap Kepuasan Produk Perahu Sekoci PT Jatitengah Perdana Indonesia Ilahi, Andi Alfianto Anugrah
Amsir Management Journal Vol. 3 No. 1 (2022): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v3i1.90

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh periklanan, promosi penjualan, dan penjualan perseorangan terhadap kepuasan konsumen produk perahu sekoci PT. Jatitengah Perdana Indonesia secara parsial dan simultan. Sampel dalam penelitian ini adalah konsumen produk perahu sekoci PT. Jatitengah Perdana Indonesia yang berjumlah 40 perusahaan. Metode pengambilan sampel dilakukan dengan metode non probability sampling dengan teknik judgement sampling. Metode pengumpulan data yang digunakan adalah kuesioner (angket), dokumentasi dan wawancara. Metode analisis yang digunakan dalam penelitian ini adalah uji instrumen (uji validitas dan uji reliabilitas), analisis deskriptif persentase, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis, dan koefisien determinasi dengan menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linier berganda Y = 12,958 + 0,174 X1 + 0,210 X2 + 0,267 X3. Koefisien determinasi (Adjusted R2) sebesar 0,370, hal ini berarti 37 % kepuasan konsumen produk perahu sekoci PT.Jatitengah Perdana Indonesia dipengaruhi oleh periklanan, promosi penjualan, dan penjualan perseorangan, sedangkan sisanya 63% dipengaruhi oleh variabel lain yang berada di luar variabel yang diteliti dalam penelitian ini.
Co-Authors A.RM, Saripah Albad, Ghina Alvina Putri Alimuddin, Firman ARIFUDDIN Arifuddin Arifuddin BEDDU, MEGAWATI Busman, Aqilah Luthfiah Bustan Bustan, Bustan Darmawansah, Darmawansah Dinsar, Arfandi Dinsar, Arfandy Edo, Trisno Faturahman, Fahmi Gery Runtu, Muhammad Rasdy Hamida Hasan Haslindah, Haslindah Hermawansyah, Wira Ibrahim, Darmawansyah Makmur, Siti Syarifah Marwati, Putri Kharisma Shafah Muslimin, Ulyana Normazi, Nurul Najwa Binti Nurbakti, Rezky Putra, Ririn Ade Putri, Naulya Dwi Ramadani, Sahrul Ramadhani, Adinda Cezhar Rasnawati, Anwar Saad, andirwan, Rentah, Anelya Haris Runtu, Muhammad Rasdy Gery Said, Muhammad Syauqi Sapada, M Iqbal A Selfira, Selfira Serang, Serli Solly Aryza SUDARMONO SUDARMONO Suriyanti, Suriyanti Tijjang, Bakthiar Yusril Yusril Yusuf, Rara Nur’Alizah