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Marselina, Resya Dwi
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Journal : JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi

 1 
Analisis Perkembangan Jaringan Bisnis dalam Upaya Strategi Kompetitif Kedai Susu Wayang Windu di Tangan Generasi Sandwich Pebrianti, Syifa Nurazizah; Putri, Andini Febriani; Pertiwi, Asri Banyu; Hasanah, Rindy Cahyani; Riansyah, Muhamad; Marselina, Resya Dwi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

This research is a field study with descriptive qualitative methods. The data collection techniques used were interviews, observation and documentation. While data analysis is done through data reduction, presentation, and conclusion drawing. The results of this study indicate that KS Wayang Windu's business network in the hands of the Sandwich Generation has developed very well. There is more room for product marketing and more business networks that can cooperate with KS Wayang Windu. The strategy implemented by KS Wayang Windu has proven to be effective, as it has made a strong business strategy in marketing their products throughout the West Java region. When viewed from the overall business network, KS Wayang Windu has a huge potential to succeed in the food and beverage industry.
Analisis Efektivitas Jaringan Bisnis pada Produk Salaut Marselina, Resya Dwi; Maesyaroh, Siti; Nurbaeti, Azra Lutfiah; Febiansyah, Ilza Tio
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This study examines the effectiveness of business networks in the food production of Salaut, a culinary business located in Pangandaran, Indonesia. Salaut specializes in seafood dishes and snacks, holding Intellectual Property Rights (IPR) and a Food Industry Household (PIRT) certification. Their organizational structure involves various departments, actively participating in both offline and online marketing. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for Salaut. Solid partnerships with raw material suppliers have strengthened their foundation, while opportunities to enhance collaborations with suppliers and explore online distribution remain open. The article covers production, marketing, value addition, and financial reporting as key elements in the development of this culinary business.
Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food Marselina, Resya Dwi; Fadillah, Ajeng Ismil; Hendriawan, Rian; Azzahra, Intan Yulia
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

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Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.
Analisis Perkembangan Jaringan Bisnis dalam Upaya Strategi Kompetitif Kedai Susu Wayang Windu di Tangan Generasi Sandwich Pebrianti, Syifa Nurazizah; Putri, Andini Febriani; Pertiwi, Asri Banyu; Hasanah, Rindy Cahyani; Riansyah, Muhamad; Marselina, Resya Dwi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is a field study with descriptive qualitative methods. The data collection techniques used were interviews, observation and documentation. While data analysis is done through data reduction, presentation, and conclusion drawing. The results of this study indicate that KS Wayang Windu's business network in the hands of the Sandwich Generation has developed very well. There is more room for product marketing and more business networks that can cooperate with KS Wayang Windu. The strategy implemented by KS Wayang Windu has proven to be effective, as it has made a strong business strategy in marketing their products throughout the West Java region. When viewed from the overall business network, KS Wayang Windu has a huge potential to succeed in the food and beverage industry.
Analisis Efektivitas Jaringan Bisnis pada Produk Salaut Marselina, Resya Dwi; Maesyaroh, Siti; Nurbaeti, Azra Lutfiah; Febiansyah, Ilza Tio
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effectiveness of business networks in the food production of Salaut, a culinary business located in Pangandaran, Indonesia. Salaut specializes in seafood dishes and snacks, holding Intellectual Property Rights (IPR) and a Food Industry Household (PIRT) certification. Their organizational structure involves various departments, actively participating in both offline and online marketing. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for Salaut. Solid partnerships with raw material suppliers have strengthened their foundation, while opportunities to enhance collaborations with suppliers and explore online distribution remain open. The article covers production, marketing, value addition, and financial reporting as key elements in the development of this culinary business.
Analisis Pemanfaatan Digital Marketing Sebagai Media Membangun Jaringan Bisnis pada UMKM Milan Food Marselina, Resya Dwi; Fadillah, Ajeng Ismil; Hendriawan, Rian; Azzahra, Intan Yulia
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 6 (2024): Februari 2024
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the benefits of digital marketing as a medium for building business networks in Milan Food MSMEs. This research uses qualitative methods, the technical data analysis used in this research is by interviewing the business owner or owner of Milan Food. And get results that show that the role of digital marketing affects the development of the Milan Food business network. The business network is the key to success and has a very influential factor in the marketing of Milan Food. With digital technology, business people can look for opportunities with business strategies to make sales, the business strategy carried out is through marketing.
Co-Authors Adam Ramadhan Adha, Santi Nurul Afianto, Yusup Assyfa Ali, Muhamad Mukti Andi Gunawan Angeline, Erica Angga Nugraha Anisa Putri Apriliana, Ikmal Apriliani, Tifani Ardana, Hafiz Fauzan Arifiansyah, Muhammad Hanif Azizah, Putri Nur Alis Azmi, Irfandi Nur Azzahra, Intan Yulia Burhanudin, Ihsan Dede Ramdani, Dede Dini Safitri Dita, Al'sha Prames Ermawati Ermawati Fadilah, Muhamad Nazar Fadillah, Ajeng Ismil Fajri, Rizkiansyah Al Febiansyah, Ilza Tio Firdaus, Firman Fitri, Ria Nur Ginanzar, Vian Gusti Aningsih, Khairani Rysda Gustian, Putri Meilani Hafizh, Hilman Al Hardiyanti, Anggini Hasanah, Rindy Cahyani Hendriawan, Rian Heriana, Nana Huda, Ikbal Saeful Ida Ayu Putu Sri Widnyani Ilham Ilham intan permata sari Islami, Syahidul Fikri Al Julyandaru, Cahya Putri Kartini, Mega Nur Kivania, Ranti Kurnia, Adam Lia Yuliana Mahmudin, Asep Mulyani, Rani Naziah, Ai Muna Nugraha, Taufik Nuraeni, Ine Nuraeni, Qori Nurbaeti, Azra Lutfiah Nursari, Dessy Nursya’ban, Ranti Nurwahyudi, Indra Octavianidori, Iqlima Palah, Miptahul Pebrianti, Syifa Nurazizah Pertiwi, Asri Banyu Pratama, Danick Adi Putri, Andini Febriani Putri, Pramia Andriana Rahayu, Sofi Ramdani, Doni Ramdani, Muhamad Arya Sahrir Ramkutih, Pingky Abda Rantika Rantika, Rantika Renaldy, M. Rayhan Rengganis, Shabira Arba Riansyah, Muhamad Rukmana, M. Randi S, Alna Azzahra Nur S, Salsa Sabila Sabila, Salsa Sari, Sadiah Permata Siti Maesyaroh, Siti Sulastri Sulastri Sulistiawati, Amelinda Sutisna, Andi Tazkia, Fakhara Triyana, Triyana Yuliana, Nanda Yumni, Mujibah Dzati