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All Journal Jurnal SIMADA (Sistem Informasi dan Manajemen Basis Data) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Sebatik Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ INTERACTION: Jurnal Pendidikan Bahasa Jurnal Teknologi Dan Sistem Informasi Bisnis CERMIN: Jurnal Penelitian Enrichment : Journal of Management JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) TIN: TERAPAN INFORMATIKA NUSANTARA Target : Jurnal Manajemen Bisnis Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Administrasi Bisnis (J-Adbis) Jurnal Ilmu Ekonomi dan Sosial (JIES) Arus Jurnal Sosial dan Humaniora Jurnal Pijar MIPA Journal of Trends Economics and Accounting Research Innovative: Journal Of Social Science Research Journal of Economics and Business (JECOMBI) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan ICONESTH
Ayu Azizah
Universitas Bina Sarana Informatika
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Journal : Innovative: Journal Of Social Science Research

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Employer Branding Through Digital Human Resourches Management Herawati, Niken; Warpindyastuti, Lady Diana; Aris Hidayat; Addin, Syahrial; Azizah, Ayu; Ulum, Khoirul
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18905

Abstract

Information and communication technology development has driven significant transformation in various aspects of human resource management, now known as Digital Human Resource Management (Digital HRM). Digital HRM refers to using digital technology to support and enhance key HR functions such as recruitment, training, performance management and employee relations. This transformation not only improves operational efficiency, but also enables a more strategic and data-driven approach to HR decision-making. This article discusses the basic concepts of Digital HRM, the benefits and challenges of its implementation, and its impact on the role of HR in the digital era. The findings show that HR digitalization provides opportunities for innovation in HR management, but also requires organizational readiness in terms of infrastructure, digital competencies, and changes in work culture. Thus, Digital HRM is a key element in creating an adaptive and highly competitive organization amidst the dynamics of the modern business environment.
Co-Authors Abdul Rokhim Ade Priyatna Akmaluddin Akmaluddin Al Ghazali Al Paksi, Yudha Febri Arinie, Astri Julia Aris Hidayat Asriani Natong Budhi Oktavia Dede Mustomi Dede Nurrahman Diah Wijayanti Eni Reptiningsih Eni Reptiningsih Erwin Indrawan, Hieronimus Faizal Roni Faizal Roni Faruq Lamusa Harnida Waahyuni Herlina Ferliyanti Ida Ayu Putu Sri Widnyani Indang Dewata Khoirul Ulum Komalasari , Yuli Lady Diana Warpindyastuti Maman Abdurahman Niken Herawati Nopriyanto, Anjar Nuristi Qomah, Erma Popon Rabia Adawia Puspasari, Aprilia Rahmatullah Rani Rani RANI RANI, RANI Ratih Dwi Asworowati Ratih Setyo Rini Rita Novita Romy Dwipa Yamesa Away Saddam Hussaen SANWANI SANWANI, SANWANI SETYARINI, YULI Siti Mayang Sari Sugandhi Sugandhi Syahrial Addin Syahrir Syahrir Syahrir Syahrir Syarfuni Syarfuni Tri Haryati Ulum, Khoirul Wijaya, Dede Aldi Wijayanti, Diah Yenia Endriastuty Yuli Setyarini YULI SETYARINI