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All Journal HAYATI Journal of Biosciences Jurnal EMT KITA Journal of Business and Behavioural Entrepreneurship Jurnal Informasi dan Teknologi Jurnal Sylva Lestari Economics and Business Journal Journal Metaverse Adpertisi
Syahribulan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Materials Science & Nanotechnology Social Sciences

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Journal : Economics and Business Journal

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The Role of Digitalization In Improving Human Resources Management Performance at PT. Semen Indonesia Unit Tonasa in Makassar City Rostini; Ibadurrahman; Syahribulan; Rahman, Fatmawati A
Economics and Business Journal (ECBIS) Vol. 3 No. 1 (2024): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i1.160

Abstract

The digitalization of Human Resource Management (HRM) at PT. Semen Indonesia Unit Tonasa has significantly transformed the company’s HR operations, improving efficiency and effectiveness across various HR functions. Located in Makassar, PT. Semen Indonesia Unit Tonasa, a major player in the cement manufacturing industry, faced challenges in managing its large and diverse workforce, including slow recruitment processes, inconsistent performance evaluations, and inefficient data management. To address these challenges, the company adopted cloud-based HR management systems, automated recruitment tools, and performance management software, allowing for real-time monitoring and data-driven decision-making. The results of this digital transformation were notable: recruitment time was reduced by 30%, performance evaluations became more transparent and objective, and employee engagement increased through self-service portals and online learning platforms. The integration of real-time data analytics enabled HR managers to make more informed decisions, aligning HR practices with organizational goals. Despite facing resistance to change and technical challenges related to system integration, the company effectively managed the transition through comprehensive training and ongoing support. This study demonstrates how digital tools can optimize HR processes, enhance employee satisfaction, and improve organizational performance. The success of PT. Semen Indonesia Unit Tonasa’s digital HR implementation provides valuable insights for other organizations seeking to modernize their HR functions in an increasingly digital and competitive environment
The Effect of Word of Mouth and Promotion on Purchasing Decisions for Alauddin Makassar Branch Fore Products Santy, Raeni Dwi; Nur DJ, Arini Izzatan; Rostini; Zhalila, Annisa; Syahribulan
Economics and Business Journal (ECBIS) Vol. 3 No. 5 (2025): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i5.223

Abstract

This study aims to determine the effect of Word of Mouth (WOM) and promotion on consumer purchasing decisions for Fore Coffee products at the Alauddin Makassar branch. In the current digital era, consumer behavior is heavily influenced by peer recommendations and digital promotional strategies. Using a quantitative research approach with stratified random sampling, data were collected from 100 respondents through a Likert-scale questionnaire. Multiple linear regression analysis was used to assess the impact of the two independent variables—WOM and promotion—on purchasing decisions. The results showed that WOM has a significant partial influence on purchasing decisions, indicating that peer communication, both traditional and electronic, is a dominant factor in shaping consumer perceptions and preferences. Promotion, on the other hand, did not show a significant partial effect, suggesting that price incentives alone may not be sufficient to influence purchasing behavior unless reinforced by social influence or trust. However, the simultaneous effect of WOM and promotion was statistically significant, emphasizing their combined role in consumer decision-making. The study concludes that WOM is a more dominant and effective marketing tool than standalone promotions and should be central to marketing strategies in the lifestyle-based coffee industry. These findings contribute to a deeper understanding of consumer behavior and offer practical implications for enhancing marketing effectiveness through integrated communication approaches.
Co-Authors Andi Gita Maulidyah Indraswari Suhri Arief, Rosdiana Astuti Arif Bachtiar, Irmah Halimah Bakhtiar Desty Febrian, Wenny Donny Dharmawan Durya, Ngurah Pandji Mertha Agung Durya, Ngurah Pandji Mertua Agung Fachry Abda El Rahman Ibadurrahman Ita Minarni Jamaluddin Musran Munizu Nur DJ, Arini Izzatan Nur Mahmudah, Fitri Putri, Giselawati Rahmah, Mufti Hatur Rahman, Fatmawati A Ratnawita Ratnawita Renaldi Rostini Salatnaya, Hearty Santy, Raeni Dwi Septiantina Dyah Riendriasari Sih Kahono Soma, Andang Suryana Sutisna, Ade Jaya Syahidah Usmia, Sitti Yumhi, Yumhi Zhalila, Annisa