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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Pinisi Business Administration Review Indonesian Journal of Social and Educational Studies Jurnal Administrasi Bisnis IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian dan Pengabdian Masyarakat Ininnawa: Jurnal Pengabdian Masyarakat Indonesian Journal of Taxation and Accounting Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Public Resource Innovation Management and Excellence (PRIME)
Seppa, Yusi Irensi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Pinisi Business Administration Review

 1 
The Impact of Consumer Knowledge in Making Decisions to Purchase Tupperware Environmentally Friendly Products in Makassar City Syukur, Muhammad; Seppa, Yusi Irensi; Arifin, Ibrahim
Pinisi Business Administration Review Volume 5 Nomor 2, September 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v5i2.50509

Abstract

Study This aim For know impact from knowledge consumer in taking decision purchase product friendly Tupperware environment in Makassar City. Type research used  is study qualitative descriptive that can help researcher with explain the realities on the ground. Data collection techniques in the form of Observation , Interview and Documentation . Data analysis techniques in the form of stage First data reduction process that focuses on selecting , simplifying , abstracting and transforming raw data from notes field . Stage second is presentation of data, ie drafting information become possible statement withdrawal conclusions , and the third stage is drawing conclusions based on data reduction and presentation. Research results show that knowledge consumer give impact positive in taking decision purchase product friendly Tupperware environment in Makassar City. it can seen from knowledge product , knowledge purchasing and knowledge usage which is part from knowledge consumers who have partially owned  big informants/  consumers . With own knowledge consumers , understanding , and confidence consumer about marketed Tupperware products , then will affect behavior consumer in buy so that consumer will take decision related purchase product with buy desired Tupperware product . . Keywords : Knowledge , Consumers , Purchasing Decisions 
Ethcinity And Integration Of Multicultural Society In Makassar City Kasmita, Maya; Wardah, Siti Syarifah Wafiqah; Seppa, Yusi Irensi; Rachmatan, Rachmatan; Armansyah, Budi
Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v6i2.66486

Abstract

Qualitative Research. The subject of this research is Makassar City, looking at ethnicity and integration in the multicultural society ofMakassar City. The aim of this study to analyze the relationship between ethnicity and integration in a multicultural society whileanalyzing the impact of integration on harmony and stability in the context of a multi-ethnic society. This research can help understandthe dynamics and interactions between ethnic groups in this city and their impact on identity formation and integration as well as provide insight to the community to better understand ethnic diversity and strengthen community involvement in building an inclusive and sustainable society. The data collection method is through interviews and using an interactive model. Keywords : etnisitas, integrasi, multikultural
Product Sales Analysis in the Marketing Management Process at PT. Ajinomoto Indonesia Seppa, Yusi Irensi; Baharuddin, Aris; Zainal, Nur Hikmah
Pinisi Business Administration Review Volume 7 Nomor 1, March 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i1.70587

Abstract

Product sales are one of the indicators in the marketing management process where in a competitive economic era like today, business processes will not succeed if the company is not able to implement the right marketing management process. This research aims to be able to find out more deeply related to product sales analysis in the marketing management process at PT. Ajinomoto Indonesia. The type of research used is a qualitative descriptive approach that can help researchers by explaining the realities in the field. Data collection techniques are in the form of observations, interviews, field notes and documentation. Data analysis techniques are in the form of data collection with interpretation, data condensation, data display (data presentation), and drawing conclusions. The results of the study show that product sales consist of creating, selling, advertising/promotion, distributing and serving in a marketing management process at PT. Ajinomo Indonesia is done in various ways. PT. Ajinomoto Indonesia carries out the stage of creating/designing products in sales analysis, one of which is through planning and scheduling production, also starting with the process of sorting raw materials after which it enters the production stage and after the finished product, the product must go through a process of checking the feasibility of consumption. PT. Ajinomoto Indonesia carries out the stage of selling its products in conventional ways and through e-commerce. PT Ajinomoto Indonesia uses non-personal forms of advertising including advertising in print, television, radio, and digital/social media. Sales promotion at PT. Ajinomoto Indonesia is carried out by providing short-term incentives to encourage consumers to try or buy and sustainability principles. Delivery products carried out by PT. Ajinomoto Indonesia Mojokerto Factory is divided into two, namely domestic and export. PT Ajinomoto Indonesia offers a variety of product sales services that aim to meet consumer needs and increase customer satisfaction. Some aspects of the sales services provided include product support, customer service, marketing/promotion, ease of purchase, training or education, and also product innovation.
Brand Image Analysis on Le Minerale Product Purchase Decisions: A Qualitative Study on Students in Makassar City Seppa, Yusi irensi; Aslinda, Andi
Pinisi Business Administration Review Volume 7 Nomor 2, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v7i2.77061

Abstract

Brand image is formed when consumers respond to differences between brands that result in a purchase decision. This study aims to find out the analysis of brand image on the purchase decision of Le Minerale products: Qualitative study in students in the city of Makassar. The type of research used is a qualitative descriptive approach that can help researchers by explaining the reality in the field. Data collection techniques are in the form of observation, interviews, and documentation. Data analysis techniques in the form of case studies include data collection, testing, categorization, and combining various data. A collective case study was conducted to draw conclusions or generalizations on the phenomenon of the case. The results of the study show that  the positive image of the Le Minerale brand provides benefits for the company to be better known by consumers. Consumers will make purchasing decisions to buy products that have a good image. The company's image is based on the trust and reality of the company that produces quality Le Minerale Brand bottled water. Product image with consumer knowledge of the product and good impression. Consumer knowledge to know the easily recognizable characteristics of Le Minerale products. The image of the user from the user's impression of the product. Good impressions from consumers include the taste in the product that is a characteristic of the sweetness, namely the sweetness that is easy to remember and attached to the consumer's mind, as well as the impression of product quality. The purchase decision structure explains that product selection can be seen from satisfaction and confidence in choosing products, product selection can be seen from the firmness of choosing brands, the selection of purchasing channels can be seen from the decision in determining product providers, purchase time can be seen from determining when to buy products, and payment methods.  
Co-Authors Aditiya, Roby Akbal, Fatimah Akmal, Muh Ikramullah Alief Ali Akbar, Nur Aris Baharuddin Armansyah, Budi Aslinda, Andi Aslinda, Aslinda Asmunandar, Asmunandar Darman Manda Manda Haerul, Haerul Ibrahim Arifin Indasari, Indasari Iqbal Arifin Khaeruddin, Faizah Maya Kasmita Muh. Rizal Muhammad Luthfi Muhammad Luthfi Siraj Muhammad Syukur Muliadi Nurhasni Muis Paramitha, Dyan Rachmatan, Rachmatan Rahayu Alkam Risa Rukmana Rivai, Andi Muhammad Rizal S, Muh. Rusly, Selmiaty S, Muh. Rizal Safhira Muchtar, Annisa Siraj, Muh Luthfi Siti Syarifah Wafiqah Wardah Syarif, Kurnia Ali Syarifuddin Syarifuddin Tadampali, Andi Caesar to Wafikah, St. Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah, Sitti Syarifah Wahyu Hidayat M Wahyudi Gani, Andika Wardah , Siti Syarifah Wafiqah Wardah, Siti Syarifah Wafiqah Yamin, Muh Nur Zainal, Henni Zainal, Nur Hikmah