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Irwanto , Tito
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The Effect Of Spiritual Leadership, Job Satisfaction, And Self-Efficacy On Employee Performance At The Ministry Of Religious Affairs Of Bengkulu Province Radili, Putri; Irwanto , Tito; Prawitasari, Andriyani
Social Sciences Journal Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v2i1.484

Abstract

This study aims to determine the effect of spiritual leadership, job satisfaction, and work self-efficacy on employee performance at the Bengkulu Provincial Ministry of Religious Affairs. The sample in this study consisted of 61 employees at the Bengkulu Provincial Ministry of Religious Affairs who were civil servants. Data collection was conducted using questionnaires, and the analysis methods used were multiple linear regression, determination tests, and hypothesis tests. The regression analysis results show that Spiritual Leadership (X1), Job Satisfaction (X2), and Self-Efficacy (X3) have a positive effect on employee performance (Y). The coefficient of determination (R²) value of 0.698 indicates that the three variables are able to explain 69.8% of performance, while the remaining 30.2% is influenced by other factors not examined in this study. Based on the t-test results at a significance level of 0.05, each of the variables X1, X2, and X3 proved to have a significant partial effect on performance, because the significance value was below 0.05. In addition, the F-test results also showed that the three variables had a significant simultaneous effect on the performance of Village Office employees, indicated by a significance value of less than 0.05.
Optimization Of Paid Advertising Strategies On The Meta Ads Platform To Increase Client Project Conversions At Belakang Kantor Marketing Agency Yasa, Pri Yogha; Irwanto , Tito; Abi , Yudi Irawan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2026): Januari
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i2.472

Abstract

Improving the effectiveness of digital advertising has become a critical concern in modern marketing, especially in service-based sectors such as healthcare, where communication must be both ethical and persuasive. This study investigates the implementation of paid advertising strategies on the Meta Ads platform to enhance conversion outcomes through direct messaging interactions between businesses and potential customers. The research was conducted at a digital marketing agency managing a circumcision service campaign in Cirebon, Indonesia. A descriptive quantitative method was applied by analyzing campaign performance data from two observation periods. The analysis focused on three strategic aspects: daily budget allocation, audience segmentation based on location and demographics, and variations in creative advertising content. The findings reveal that focused daily budget management can reduce cost per result and improve click-through rates without requiring additional overall expenditure. Audience segmentation with a narrower geographic target showed better conversion efficiency than broader targeting approaches. Moreover, advertisements using static images with clear calls to action outperformed video content in generating direct message responses from prospects. These results indicate that the combination of data-driven budgeting, precise audience targeting, and clear creative messaging can optimize advertising performance. This approach is particularly beneficial in sectors that rely on timely and trust-based interactions, such as healthcare services, where the conversion process depends on early and effective engagement.
The Influence Of Gamification, Exclusive Promotions, And Consumer Trust On Customer Loyalty In Shopee E-Commerce (A Case Study Of Unived Bengkulu Students) Gaol , Vandri Salomo Lumban; Irwanto , Tito; Febliansa , M. Rahman
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.471

Abstract

This study aims to determine the influence of gamification, exclusive promotions, and consumer trust on Shopee customer loyalty among students of Universitas Dehasen Bengkulu. The background of this research is based on the increasing competition among e‑commerce platforms that demands innovation in retaining user loyalty, where Shopee presents gamification features and exclusive promotions as its main strategies. The research method used a quantitative approach with descriptive and associative study types. The study sample consisted of 100 respondents who were active students of Universitas Dehasen Bengkulu and active Shopee users. Data were collected via an online questionnaire using Google Forms, then analyzed with the help of SPSS version 22 through validity and reliability tests, as well as multiple linear regression analysis to determine the influence of each variable. The results show that, partially, the variables gamification (X₁), exclusive promotions (X₂), and consumer trust (X₃) significantly influence customer loyalty (Y), with significance values of 0.044; 0.032; and 0.017 respectively (< 0.05). Simultaneously, the three variables significantly affect customer loyalty with an R² value of 0.698, meaning 69.8% of the variation in customer loyalty can be explained by these three independent variables. Based on the results, it can be concluded that gamification, exclusive promotions, and consumer trust play important roles in increasing Shopee customer loyalty. These findings imply that enhancing interaction, trust, and an engaging shopping experience can be effective strategies for retaining customers amid increasingly intense digital competition.
Co-Authors Abi , Yudi Irawan Abi, Yudi Irawan Akbar , Kaisar Alesandro, Cixo Apriyadi Apriyadi, Apriyadi Febliansa , M. Rahman Febliansa, M. Rahman Febriawan, Dandi Gaol , Vandri Salomo Lumban Hanila , Siti Herlina, Yeni Hidayah , Nenden Restu Kencana, Putri Lestari, Ayuni Wulan Lestari, Lisa Dwi Prawitasari, Andriyani Putri , Lydia Gustina Radili, Putri Redi Redi Salsabila, Aldy Andhika Suhendar, Cecep Yasa, Pri Yogha Yulianti, Oni Yustanti , Nirta Vera Zoniarti , Zoniarti