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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Alamtara: Jurnal Komunikasi dan Penyiaran Islam Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Dakwah dan Komunikasi Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah International Journal of Science and Society (IJSOC) Komunika: Jurnal Dakwah dan Komunikasi El Madani: Jurnal Dakwah dan Komunikasi Islam
Murodi
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Islamic Philanthropy in the Digital Era: Intercultural Communication Strategies for Effective ZISWAF Campaigns Setawan, Donny; Murodi; Arief Subhan; Nurliana; Trisia Megawati; Abdul Khakim
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 2 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.5514

Abstract

The main issue in the Zakat, Infaq, Shadaqah, and Wakaf (ZISWAF) campaign in the digital era is how to effectively manage communication in a multicultural context. The objective of this research is to identify communication strategies that can inclusively reach multicultural communities. The core statement of this research is that effective intercultural communication is crucial for increasing participation in the ZISWAF campaign. The theory used is John Fiske's semiotic theory, which explains how messages are encoded and decoded by different audiences. The analysis shows that the use of cultural symbols and technology-based approaches can enhance the effectiveness of the ZISWAF campaign. The conclusion of this research is that culturally sensitive communication strategies, supported by digital technology, can increase community engagement in ZISWAF management and strengthen the impact of Islamic philanthropy.
Co-Authors Abdul Khakim Adi, Wasono Aida Farida Zahra Arief Subhan Arifin, M Jaelani Arifin, Muhammad Jaelani Didin Saepudin Fanshoby, Muhammad Hermansyah, Tantan Husna , Bagya Ibnu Rusydi Jumroni Kontu, Study Rizal L. Lia Pediati Muhamad Ardiansyah Muhammad, Azriel Muhtadi Nahdia Lulu Annawawie, Aniq Nur Kholifah Nur Kholifah Nurliana Ramadhan, Sendi Rizky Amalia Rulli Nasrullah Salma Nur Zahro Maharani Sendi Ramadhan Septiyadi Setawan, Donny Siti Romlah Syamsul Yakin Trisia Megawati Umi Musyarrofah