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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Ilmiah Bahasa dan Sastra Jurnal Dinamika Sosial Budaya Jurnal Pengabdian Mandiri Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Perigel: Jurnal Penyuluhan Masyarakat Indonesia Innovative: Journal Of Social Science Research APPA : Jurnal Pengabdian Kepada Masyarakat Jurnal Spektrum Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmiah Multidisiplin Ilmu Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Journal of Social Movements Indonesian Journal of Social Science and Education Jurihum
Pujiastuti, Natalia Sari
Program Studi Ilmu Komunikasi, Fakultas Teknologi Informatika Dan Komunikasi Universitas Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Dinamika Konflik, Komitmen, dan Kepemimpinan dalam Komunitas HOMPIMPA Semarang Sari Pujiastuti, Natalia; Anandasari, Fajar Rizki; Nimas Ayu, Syabilla; Farida, Sinta; Meilisa, Nur Sukma; Adit Prasetya, Ariel
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.10387

Abstract

The study examined the internal dynamics of the Hompimpa Semarang Community, a youth-based cultural group dedicated to preserving traditional games within an increasingly digital society. The research aimed to understand why the community experienced declining member participation, recurring interpersonal tensions, and weakening organizational structure after its reactivation following the pandemic. The study explored how these issues affected the community’s ability to sustain its cultural and educational programs. The research employed a literature-based qualitative method to analyze organizational conflict, member commitment, and leadership practices within the community. Data were reviewed through documented activities, internal narratives, and theoretical frameworks related to conflict management, collective engagement, and transformational leadership.The findings indicated that conflicts were primarily triggered by unequal task distribution, communication gaps between divisions, and limited face-to-face interaction caused by differing academic schedules. These factors contributed to reduced motivation and weakened group cohesion. However, the study found that participatory and reflective leadership successfully transformed tensions into opportunities for collective learning, leading to increased trust and renewed commitment among members. Structural limitations, particularly the absence of formal recognition from academic institutions, continued to hinder long-term stability. The study offered original insights into how informal youth communities could strengthen sustainability by developing clear organizational structures, formal legitimacy, and consistent transformational leadership. It also highlighted the importance of communication systems and recognition mechanisms in rebuilding collective responsibility. These findings may inform future studies on youth-based cultural organizations and community-led cultural preservation efforts.
Analisis Pengalaman Penyeduh Pemula dalam Mengenal Profil Sensori Kopi Aceh Gayo ‘Drama’ pada Kegiatan Komunitas Koffie Rakjat Semarang Natalia Sari Pujiastuti; Yasirly Maulayya Anjani Yonda; Cherryna Putri Khoirunnisa; Aditiya Panji Satrio; Rizal Aditiya Saputra; Rahmat Basuki; Akbar Berliansyah Putra Marhar
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 3 No. 1 (2026): Januari: Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v3i1.2735

Abstract

The “Beginner Brewer” community activity organized by Koffie Rakjat Semarang stands out as an informal learning space for individuals new to coffee brewing techniques, but so far there has been little scientific study regarding its impact on participants’ sensory experiences. This study aims to analyze how beginners understand and evaluate the flavor profile of Aceh Gayo single-origin coffee “Drama” through practical brewing sessions. The research method used a qualitative descriptive approach with data sources consisting of activity documentation, observations of popular articles, and direct quotations from participants’ experiences. The results showed that mentoring with simple techniques such as the V60 (1:15) and French Press (1:12) contributed to participants’ increased understanding of the fruity character and flavor complexity of “Drama,” which has flavor notes of passion fruit, pineapple, strawberry jam, rum, and palm sugar. Participants also reported that the inclusive learning environment made the brewing process easy and enjoyable, and encouraged continued interest in specialty coffee. In conclusion, this community activity is effective as an initial educational tool that shapes flavor perception and increases the confidence of beginner brewers in understanding specialty coffee.
Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Natalia Sari Pujiastuti; Bulan Prabawani; Ari Pradhanawati; Sari Listyorini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

Abstract

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.
Analisis Komunikasi Organisasi Pada OI (Orang Indonesia) Kota Semarang Natalia Sari Pujiastuti; Winda Dwi Klarisa; Vellisca Eri Puspita; Nasywa Faridatussalima; Izzatunnisa Isnaeni; Yulius Ranu Mahendra; Qonita Rohadhatul Aisysaptyadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5072

Abstract

Fokus pada penelitian ini adalah analisis pada pola organisasi di OI (Orang Indonesia) dengan tujuan penelitian guna memahami bagaimana budaya organisasi memberikan pengaruh pada efektivitas komunikasi serta proses regenerasi anggotanya. Pendekatan pada penelitian ini menggunakan kualitatif deskriptif di mana teknik pengumpulan data dilakukan dengan observasi langsung dan dokumentasi pada organisasi. Penelitian ini memberikan hasil bahwa pola komunikasi yang berkembang di OI Semarang cenderung menyerupai pola roda (wheel). Pada pola ini, arus informasi dan pengambilan keputusan lebih banyak terpusat pada ketua atau anggota senior. Dengan adanya kondisi tersebut maka membuat interaksi horizontal antaranggota menjadi terbatas, terutama antara generasi yaitu generasi muda dan yang lebih tua. Bukan hanya itu, budaya organisasi di OI Semarang masih cukup konservatif yang artinya belum sepenuhnya mendukung inovasi maupun partisipasi aktif dari anggota muda. Dengan adanya temuan penelitian berikut, penelitian ini memberikan saran agar organisasi menerapkan pola komunikasi yang lebih terbuka yaitu semua channel (all-channel), yang dimana memanfaatkan media digital dengan optimal serta membangun budaya organisasi sehingga hasil penelitian ini diharapkan dapat memberikan sumbangan bagi pengembangan studi komunikasi organisasi khususnya pada OI (Orang Indonesia) Semarang.
Persuasive Communication Content Analysis To Create Impulse Buying During Live Shopee: Local Business Perspectives Natalia Sari Pujiastuti; Sinta Pramucitra; Tika Ristia Djaya
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.875

Abstract

This research aims to analyse the persuasive communication content utilised by local entrepreneurs to generate impulse buying during Shopee Live sessions. Involving the perspective of local business operators, the study will identify the most effective persuasive communication strategies in prompting consumers to make impulsive purchases, particularly within e-commerce platforms like Shopee. By comprehending the dynamics of persuasive communication, this research can offer valuable insights to local entrepreneurs in enhancing the allure and effectiveness of their sales campaigns during Shopee Live sessions, thereby maximising sales potential and sustaining their businesses.
TINJAUAN LITERATUR SEMANGAT WIRAUSAHA SOSIAL KADER PKK DALAM PEMBERDAYAAN EKONOMI KELUARGA Natalia Sari Pujiastuti
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42053

Abstract

This research analyses the spirit of social entrepreneurship among the administrators of Empowerment and Family Welfare Organizations (PKK Cadres) through the Family Income Enhancement Program (UP2K-PKK). Detailing the concept of social entrepreneurship through a literature review, the study seeks to understand how the spirit of social entrepreneurship can act as a catalyst for family economic empowerment. The literature analysis covers the characteristics of social entrepreneurship, the role of PKK Cadres in the implementation of UP2K-PKK, and its impact on community development. The hope is that the results of this research can provide in-depth insights into the contribution of the spirit of social entrepreneurship in enhancing the effectiveness of UP2K-PKK. Additionally, the research findings are expected to serve as a foundation for strengthening the role of PKK cadres in realizing family economic empowerment programs.Keyword: Family Income; Kader PKK; UP2K-PKK; Social EntrepeneurshipPenelitian ini menganalisis semangat wirausaha sosial di kalangan Kader PKK melalui Program Usaha Peningkatan Pendapatan Keluarga (UP2K-PKK). Merinci konsep wirausaha sosial melalui tinjauan literatur, penelitian ini bertujuan memahami sejauh mana semangat wirausaha sosial dapat menjadi katalisator bagi pemberdayaan ekonomi keluarga. Analisis literatur mencakup karakteristik wirausaha sosial, peran Kader PKK dalam implementasi UP2K-PKK, dan dampaknya terhadap pembangunan komunitas. Diharapkan hasil penelitian ini dapat memberikan wawasan mendalam tentang kontribusi semangat wirausaha sosial dalam meningkatkan efektivitas UP2K-PKK, serta menjadi landasan untuk memperkuat peran Kader PKK dalam merealisasikan program pemberdayaan ekonomi keluarga.Kata kunci: Ekonomi Keluarga; Kader PKK; UP2K-PKK; Wirausaha Sosial
Strategi Pengembangan Komunitas Tunas Kecil Berdikari dalam Pemberdayaan Masyarakat Diyah Putri Saraswati; Aurelia Febian Rizky; Frischa Wildania Muntaza; Nadya Anindita Salsabilla; Salsabila Miftahul Jannah; Natalia Sari Pujiastuti
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2025): APPA : Jurnal Pengabdian kepada Masyarakat
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunitas Tunas Kecil Berdikari merupakan gerakan lingkungan berbasis masyarakat yang dibentuk sebagai upaya meningkatkan partisipasi warga dalam menjaga kelestarian alam, terutama melalui program penanaman pohon. Kegiatan pengabdian masyarakat ini berfokus di Desa Mranggen dengan melibatkan ibu-ibu PKK sebagai sasaran utama, mengingat kelompok perempuan memiliki peran strategis dalam membangun budaya peduli lingkungan mulai dari lingkup keluarga hingga komunitas sekitar. Pendekatan yang digunakan tidak hanya menitikberatkan pada kegiatan penanaman pohon semata, tetapi juga pada proses edukasi, pemberdayaan, serta pembentukan perilaku ekologis yang berkelanjutan. Program dilaksanakan melalui serangkaian kegiatan yang meliputi penyuluhan mengenai pentingnya pelestarian lingkungan, pelatihan teknik penanaman yang benar, hingga pendampingan lapangan secara langsung. Materi penyuluhan disusun agar mudah dipahami dan disesuaikan dengan konteks lokal desa, sehingga peserta dapat langsung mengaitkan manfaat kegiatan dengan kondisi lingkungan mereka. Selain itu, kegiatan juga dilengkapi dengan demonstrasi praktik menanam dan merawat bibit, yang bertujuan meningkatkan kemampuan teknis peserta dalam memastikan bibit dapat tumbuh optimal dan keberlanjutan program dapat terjaga. Pelaksanaan kegiatan ini memperlihatkan bahwa keterlibatan aktif ibu-ibu PKK memberikan dampak positif, baik dalam peningkatan pemahaman maupun perubahan sikap terhadap isu lingkungan. Peserta menunjukkan antusiasme tinggi dalam mengikuti seluruh rangkaian kegiatan, termasuk saat proses penanaman dan perawatan awal bibit. Komitmen tersebut tercermin dari kesediaan peserta untuk secara mandiri melakukan penyiraman rutin, menjaga area tanam, serta mengajak warga lain untuk ikut terlibat dalam upaya penghijauan desa. Hasil pengabdian menunjukkan peningkatan yang signifikan pada aspek pengetahuan, kesadaran lingkungan, serta keterampilan teknis peserta. Jumlah pohon yang berhasil ditanam turut mengalami peningkatan dan tersebar pada berbagai titik strategis desa yang sebelumnya minim vegetasi. Dampak visual dan ekologis mulai terlihat melalui tumbuhnya area hijau baru yang berpotensi meningkatkan kualitas udara, memperindah kawasan, serta menjaga stabilitas tanah. Kegiatan ini juga memberikan gambaran mengenai model pelibatan masyarakat, khususnya kelompok perempuan, yang terbukti efektif dalam mendukung program konservasi lingkungan yang berkelanjutan. Temuan kegiatan ini dapat dijadikan contoh dan direplikasi pada wilayah lain dengan karakteristik serupa.
Analisis Terhadap Eksploitasi Anak Dan Respon Audiens Pada Akun Tiktok @Plenger=Pursue Love Not Anger Monic Dinka K. S; Mira’tul Auliya; Denaya Aurelia; Zara Khunafa Dewi; Meri Magdalena; RR.B.Natalia Sari Pujiastuti
JURIHUM : Jurnal Inovasi dan Humaniora Vol. 3 No. 4 (2026): JURIHUM : Jurnal Inovasi dan Humaniora
Publisher : CV. Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis bentuk keterlibatan anak dalam konten dari akun TikTok @Plenger=Pursue LovE Not anGER, respons audiens terhadap salah satu konten viral dari akun tersebut, serta persepsi audiens jika ditinjau dari (Undang-Undang (UU) Nomor 35 Tahun 2014 Tentang Perlindungan Anak, 2014). Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan analisis isi (content analysis). Objek penelitian berupa satu video yang terindikasi viral pada akun TikTok @Plenger=Pursue LovE Not anGER dengan engagement tinggi yang memperoleh 365,3 ribu likes, 6.867 komentar, 9.608 save, dan 25,7 ribu share. Sampel penelitian ini terdiri dari 80 komentar audiens yang dipilih menggunakan teknik purposive sampling dengan pendekatan data saturation. Hasil penelitian menunjukkan bahwa keterlibatan anak dalam aktivitas jualan dan konten didominasi oleh komentar yang kritis akan hak pendidikan dan perlindungan anak, disusul dengan komentar empatis dan suportif. Selain itu, penelitian menunjukkan bahwa tingginya engagement dipengaruhi oleh kontroversi yang memunculkan fenomena rage-bait dan hate-watching pada TikTok. Temuan penelitian ini memperlihatkan bahwa audiens media sosial tidak hanya menjadi pengamat atau penonton pasif, tetapi juga aktif dalam membentuk opini publik terhadap isu perlindungan anak di ruang digital.
SPEAKING DALAM PRAKTIK KOMUNIKASI DIGITAL PEMERINTAH: ANALISIS MAKNA SOSIAL REELS INSTAGRAM BKPP KOTA SEMARANG Agus Edy Laksono; RR. B. Natalia Sari Pujiastuti; Suhariyanto; Viro Dharma Saputra
JIBS : JURNAL ILMIAH BAHASA DAN SASTRA Vol. 13 No. 1 (2026): JIBS (Jurnal Ilmiah Bahasa dan Sastra)
Publisher : Fakultas Bahasa dan Sastra Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jibs.v13i1.13933

Abstract

The development of digital technology has brought significant changes to governmental communication practices, particularly in the ways public institutions disseminate information, construct institutional images, and establish relationships with the public. In this context, the Regional Personnel, Education, and Training Agency (Badan Kepegawaian, Pendidikan, dan Pelatihan—BKPP) of Semarang City utilizes social media, especially video-based content, as a primary channel for public communication. This study aims to examine the communication practices of BKPP Semarang City on social media from the perspective of the ethnography of communication by applying the SPEAKING analytical framework proposed by Dell Hymes. Employing a qualitative approach, this study analyzes BKPP’s video uploads as speech events that are embedded within specific social, cultural, and institutional contexts. The findings reveal that the elements of setting, participants, and ends consistently represent bureaucratic communication oriented toward policy dissemination, institutional image-building, and the reinforcement of the role of civil servants in public service. Socially, these communication practices produce meanings related to the ideal identity of civil servants as professional, ethical, and responsible actors, while simultaneously constructing a symbolic relationship between the government and the public framed by proximity, openness, and policy legitimacy in the digital era.
FENOMENA USAHA SAMPINGAN SEBAGAI BENTUK KEWIRAUSAHAAN MAHASISWA DI ERA DIGITAL Natalia Sari Pujiastuti; Abdul Rahman Bin Rahim; Chrisnanda Dicky Kurniawan; Rafi Danendra Rizaldi; Rifan Adi Kurniawan; Sultan Rafi Arya Putra
Jurnal Ilmiah Multidisiplin Ilmu Vol. 3 No. 4 (2026): Agustus : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/6j60pc23

Abstract

The development of digital technology has created various entrepreneurial opportunities for university students through the use of social media, marketplaces, and other digital platforms. This phenomenon has encouraged the emergence of side business as a form of entrepreneurship increasingly pursued by students to generate additional income while developing skills relevant to the needs of the digital era. This study aims to analyze the phenomenon of side business as a form of student entrepreneurship in the digital era and to identify the benefits and challenges encountered in their implementation. The research employs a literature review method by examining various scientific articles and relevant bibliographic sources. The findings indicate that side business provide benefits such as increased financial independence, development of communication skills, enhanced digital literacy, and practical experience in managing a business. However, students also face various challenges, including time constraints, lack of managerial experience, and intense competition in the digital business landscape. Therefore, support from higher education institutions through entrepreneurship education and digital literacy programs is needed to improve students' readiness to develop sustainable businesses.
Co-Authors Abdul Rahman Bin Rahim Adit Prasetya, Ariel Aditiya Panji Satrio Agus Edy Laksono Agus Edy Laksono Akbar Berliansyah Putra Marhar Anandasari, Fajar Rizki Ari Pradhanawati Ari Pradhanawati Aurelia Febian Rizky Bulan Prabawani Cherryna Putri Khoirunnisa Chrisnanda Dicky Kurniawan Dela Kristiyani Denaya Aurelia Diyah Putri Saraswati Edi Nurwahyu Julianto, Edi Nurwahyu Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani, Fajriannoor Farida, Sinta Fazil Miftakhul Hakim Frischa Wildania Muntaza Izzatunnisa Isnaeni Jovan Sakti Nilnamuna Kharisma Ayu Khasana Puja Laksono, Agus Edy Meilisa, Nur Sukma Meri Magdalena Mira’tul Auliya Monic Dinka K. S Nadjuwa Aprilia Wansa Nadya Anindita Salsabilla Nasywa Faridatussalima Nimas Ayu, Syabilla Pamungkas, Yoma Bagus Pramucitra, Sinta Qonita Rohadhatul Aisysaptyadi Rafi Danendra Rizaldi Rahmat Basuki Retno Manuhoro Steyowati Rifan Adi Kurniawan Rizal Aditiya Saputra Salsabila Miftahul Jannah Saptiono, Ami Saptiyono, Ami Sari Listyorini Sinta Pramucitra Sinta Pramucitra Suhariyanto Suhariyanto Suhariyanto Sultan Rafi Arya Putra Tika Ristia Djaya Tika Ristia Djaya, Tika Ristia Vellisca Eri Puspita Viro Dharma Saputra Viro Dharma Saputra Winda Dwi Klarisa Yasirly Maulayya Anjani Yonda Yulius Ranu Mahendra Zara Khunafa Dewi