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Junaedi, Ahyar
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Adopsi QRIS di Kalimantan: Analisis Empiris Berdasarkan Model UTAUT Rafii, Mohamad; Nuswantoro, Setio Ardy; Ulfi, Muhammad; Junaedi, Ahyar; Windiarti, Ika Safitri
Jurnal Teknik Vol 13, No 2 (2024): Juli - Desember 2024
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jt.v13i2.12238

Abstract

Dengan menggunakan model Unified Theory of Acceptance and Use of Technology (UTAUT), penelitian ini menganalisa bagaimana penerimaan dari teknologi Quick Response Indonesia Standard (QRIS) oleh pengguna pembayaran digital di Kalimantan. Untuk mengevaluasi hubungan antara konstruk utama, Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), dan Facilitating Conditions (FC), terhadap Behavioral Intentions (BH) dan Use Behavior (UB), studi ini menggunakan pendekatan kuantitatif Structural Equation Modeling (SEM). Sampel 418 orang yang dipilih untuk pengumpulan data dipilih melalui survei online yang dikirim melalui Google Forms. Confirmatory Factor Analysis (CFA) digunakan untuk memverifikasi validitas dan reliabilitas instrumen pengukuran. Jika Average Variance Extracted (AVE) melebihi 0,5 dan nilai Cronbach’s Alpha melebihi 0,7, instrumen tersebut menunjukkan reliabilitas yang kuat. Hasil penelitian menunjukkan bahwa seluruh struktur memiliki reliabilitas yang tinggi. Kemudian ditemukan bahwa setiap konstruk utama memuliki pengaruh, baik langsung ataupun tidak langsung terhadap BH dan UB pada penggunaan teknologi QRIS. Studi ini memberikan wawasan empiris tentang penerimaan teknologi di Indonesia dan memberikan implikasi bagi para pemangku kepentingan yang ingin meningkatkan adopsi dan penggunaan sistem pembayaran digital.
Enhancing Accessibility for Disabled Students through Video-Based Learning and Sign Language Sintaman, Putri Irianti; Junaedi, Ahyar; Rafii, Mohamad; Risdayanti, Adhelwis Sekar; Mujizatryo, Andykha
Bitnet: Jurnal Pendidikan Teknologi Informasi Vol. 10 No. 1 (2025): Bitnet: Jurnal Pendidikan Teknologi Informasi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bitnet.v10i1.8534

Abstract

This study focuses on addressing the accessibility challenges faced by students with disabilities in higher education by integrating sign language videos with PowerPoint presentations. The objective is to improve learning outcomes and inclusivity, particularly for students with hearing impairments. Using the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) instructional model, the research developed a video-based learning system tailored to the needs of disabled students. Data were collected from students at faculty of business and informatics, palangkaraya muhammadiyah university. Findings reveal significant improvements in accessibility, engagement, and comprehension, with a 38% increase in material access and a 31% improvement in understanding complex concepts. The study concludes that incorporating sign language into educational content not only facilitates better learning outcomes but also promotes active student participation. This research highlights the potential for future development of assistive technologies to create inclusive learning environments in higher education.
Islamic Banking Digital Marketing Strategy: Using Social Media and Content Marketing on Interest in Service Usage Mohamad Rafii; Junaedi, Ahyar; Suratmoko, Bayu
International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 2 (2025): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i2.3312

Abstract

This study aims to analyze the effectiveness of digital marketing strategies in increasing consumer interest in Islamic banking services, focusing on the role of social media and content marketing. Using a quantitative approach, data was collected through a survey of 109 respondents who are customers of Bank Syariah Indonesia. The results of the analysis show that the use of social media significantly influences consumer awareness and emotional engagement, while informative and relevant content marketing builds trust and interest in Islamic banking products. Collectively, social media and content marketing can increase consumer interest in Islamic banking services by 84.6%. These findings show that digital marketing, through social media and content marketing, has a very important role in driving consumer interest in choosing and using Islamic banking services, and strengthening the position of Islamic banking in the global financial market.
Pelatihan Pengembangan Kualitas Produk, Branding, dan Digitalisasi Pemasaran Untuk UMKM Di Kota Buntok Barito Selatan Rafii, Mohamad; Sintaman, Putri Irianti; Junaedi, Ahyar; Sutami, Sutami; Supriyadi, Arif; Firmansyah, Latif Ridho
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v3i2.11114

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Barito Selatan dalam pengembangan kualitas produk, strategi branding, dan digitalisasi pemasaran. Program dilaksanakan pada 12 September 2025 di Aula Kantor Departemen Agama Kabupaten Barito Selatan dengan melibatkan 55 peserta yang mayoritas bergerak di sektor kuliner dan kerajinan. Metode kegiatan berbentuk pelatihan terintegrasi yang menggabungkan penyampaian materi, diskusi, dan praktik langsung, sehingga setiap peserta dapat menghasilkan luaran nyata berupa checklist kualitas produk, profil identitas merek, dan kalender konten digital. Hasil kegiatan menunjukkan bahwa 90,9% peserta berhasil menyusun checklist kualitas produk, 87,3% mampu menyusun profil identitas merek, dan 83,6% menghasilkan kalender konten digital mingguan. Selain itu, 76,4% peserta sudah mampu membuat contoh konten promosi sederhana yang siap diunggah di media sosial. Respon peserta sangat positif, ditunjukkan dengan antusiasme tinggi dan testimoni yang menyatakan bahwa pelatihan memberikan pemahaman praktis yang mudah diaplikasikan. Simpulan dari kegiatan ini adalah pelatihan berbasis praktik dapat memperkuat kapasitas UMKM lokal dalam menjaga konsistensi kualitas, membangun identitas merek yang kuat, serta memanfaatkan teknologi digital untuk memperluas akses pasar. Kegiatan ini diharapkan berlanjut dengan pendampingan berkesinambungan agar dampak yang dihasilkan lebih optimal dan berkelanjutan.
Pelatihan Promosi Produk Berbasis Media Sosial untuk Meningkatkan Kompetensi Digital Masyarakat Gambut Haq, Muhammad Achiril; Junaedi, Ahyar; Santy, Yuyu Jahratu Noor; Wibowo, Novianto Eko; Rafii, Mohamad; Suffianor, Suffianor; Wahyudi, Jaemi; Suratmoko, Bayu; Alief, Nur; Loncagar, Hosiana Dwiputri
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v3i2.11510

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan masyarakat Desa Mandiri Peduli Gambut dalam memasarkan produk berbasis lahan gambut melalui strategi pemasaran digital yang sederhana dan mudah diterapkan. Kegiatan dilaksanakan pada 19–20 November 2025 di Hotel Neo Palangka Raya, Room Bahaur Lantai 1, dengan jumlah peserta sebanyak 40 orang yang sebagian besar belum familiar dengan pemasaran digital. Metode yang digunakan berupa pendekatan partisipatif dan praktik langsung melalui penyampaian materi perencanaan pemasaran digital, penggunaan media sosial untuk promosi, teknik pengambilan foto produk menggunakan telepon seluler, penulisan kalimat promosi yang informatif, serta simulasi unggahan pada platform digital. Hasil kegiatan menunjukkan bahwa 85,0 persen peserta mampu mengambil foto produk secara mandiri, 75,0 persen mampu menulis kalimat promosi sederhana, 70,0 persen berhasil melakukan unggahan promosi melalui media sosial, dan 80,0 persen peserta menunjukkan peningkatan kepercayaan diri dalam memasarkan produk secara daring. Pendampingan praktik secara langsung terbukti efektif dalam membantu peserta mengatasi hambatan literasi digital. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam memanfaatkan teknologi digital sebagai sarana penguatan ekonomi keluarga dan pemasaran produk lokal lahan gambut.
Corporate Image and Innovation as Strategic Drivers of Consumer Decisions in Islamic Banking Junaedi, Ahyar
International Journal of Entrepreneurship and Sustainability Studies Vol. 5 No. 2 (2025): December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v5i2.3252

Abstract

This study investigates the simultaneous effects of corporate image and product innovation on customer decision-making in the context of Islamic banking. Focusing on PT Bank Syariah Indonesia, Branch Palangkaraya, the study draws data from 100 respondents using a structured questionnaire and applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among key variables. The results indicate that both corporate image and product innovation have a significant and positive impact on customer decisions, with product innovation exhibiting a slightly stronger effect. Together, these two variables explain 76.8% of the variance in customer decision-making, indicating a robust model. These findings emphasize the strategic role of corporate reputation and continuous product innovation in influencing consumer behavior in the Islamic financial sector. The research provides empirical evidence that integrating reputational elements, such as professionalism, trust, and Shariah compliance, with innovative offerings enhances customer engagement and decision-making. This is particularly relevant in today’s competitive banking landscape, where customers are increasingly influenced by the availability of modern financial services and strong brand credibility. The study makes important contributions to both theory and practice. Theoretically, it enriches the strategic management literature by presenting a dual-variable approach that addresses a gap in Islamic banking research, where corporate image and innovation have often been studied in isolation. Practically, the study offers actionable insights for banking practitioners and policymakers aiming to boost customer acquisition and loyalty through integrated branding and innovation strategies. The context of Palangkaraya also adds value by highlighting consumer behavior in a growing yet under-researched regional market.
Membangun Kepercayaan Diri Mahasiswa di Era AI: Analisis Pengaruh Persepsi Manfaat, Sikap terhadap Teknologi, dan Pengalaman Penggunaan Kecerdasan Buatan: Building Students’ Self-Confidence in the Era of Artificial Intelligence: An Analysis of the Effects of Perceived Usefulness, Attitude Toward Technology, and Artificial Intelligence Usage Experience Junaedi, Ahyar; Mujizatryo, Andykha; Wahyudi, Jaemi
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i1.11331

Abstract

The advancement of artificial intelligence (AI) technology has significantly transformed education, particularly in how students adapt to and interact with modern learning technologies. This study aims to examine the influence of perceived usefulness of AI, attitude toward technology, and AI usage experience on students' self-confidence at the Faculty of Business and Informatics. A quantitative approach was employed using a survey method involving 306 respondents from a total population of 842 students, selected through proportionate stratified random sampling. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique with SmartPLS version 4. The results indicate that all constructs in the model meet the validity and reliability criteria, and the model is deemed fit with an SRMR value of 0.063. Structurally, the three independent variables—perceived usefulness of AI, attitude toward technology, and AI usage experience—have a positive and significant effect on students' self-confidence, with an R-square of 0.633, explaining 63.3% of the variance in students' self-confidence. These findings highlight the importance of integrating cognitive, affective, and behavioral factors to build students' confidence in the digital era and offer strategic implications for higher education institutions seeking to enhance AI-based learning practices.
Co-Authors Alief, Nur Arif Supriyadi Bayu Suratmoko Firmansyah, Latif Ridho Ika Safitri Windiarti Irwani Jaemi Wahyudi Loncagar, Hosiana Dwiputri Mohamad Rafii Muhammad Achiril Haq Mujizatryo, Andykha Novianto Eko Wibowo Putri Irianti Sintaman Rafii, Mohamad Risdayanti, Adhelwis Sekar Setio Ardy Nuswantoro Suffianor Suffianor Sutami, Sutami Ulfi, Muhammad Yuyu Jahratu Noor Santy