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All Journal Business Innovation Management and Entrepreneurship Journal Bijaksana: Jurnal Pengabdian Masyarakat
Muhammad Achiril Haq
Universitas Muhammadiyah Malang
Decision Sciences, Operations Research & Management Energy Other

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Influence of Service Quality, Ease of Use of Applications on Loyalty with Customer Satisfaction as a Mediation Haq, Muhammad Achiril; Handayanto, Eko; Rumijati, Aniek
Business Innovation Management and Entrepreneurship Journal Vol. 1 No. 02 (2022): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v1i02.22367

Abstract

This study was conducted to determine the effect of service quality, ease of use of the application on loyalty with customer satisfaction as a mediating variable. Methods Data collection uses a survey. The sampling technique was purposive random sampling with a total of 160 Go-Car and Go-Ride service users.The study used path analysis techniques and to test the mediating variables using the Sobel Test. The results showed that service quality and ease of use of the application had a significant effect on customer satisfaction. Service quality has no significant effect on customer loyalty, ease of use of applications has a significant effect on customer loyalty, while customer satisfaction has a significant effect on customer loyalty and customer satisfaction as a mediating variable is able to affect service quality on customer loyalty while customer satisfaction as a mediating variable is not able to affect ease of use. application usage on customer loyalty.
Pelatihan Promosi Produk Berbasis Media Sosial untuk Meningkatkan Kompetensi Digital Masyarakat Gambut Haq, Muhammad Achiril; Junaedi, Ahyar; Santy, Yuyu Jahratu Noor; Wibowo, Novianto Eko; Rafii, Mohamad; Suffianor, Suffianor; Wahyudi, Jaemi; Suratmoko, Bayu; Alief, Nur; Loncagar, Hosiana Dwiputri
Bijaksana: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Bijaksana: Jurnal Pengabdian Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/bijaksana.v3i2.11510

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan masyarakat Desa Mandiri Peduli Gambut dalam memasarkan produk berbasis lahan gambut melalui strategi pemasaran digital yang sederhana dan mudah diterapkan. Kegiatan dilaksanakan pada 19–20 November 2025 di Hotel Neo Palangka Raya, Room Bahaur Lantai 1, dengan jumlah peserta sebanyak 40 orang yang sebagian besar belum familiar dengan pemasaran digital. Metode yang digunakan berupa pendekatan partisipatif dan praktik langsung melalui penyampaian materi perencanaan pemasaran digital, penggunaan media sosial untuk promosi, teknik pengambilan foto produk menggunakan telepon seluler, penulisan kalimat promosi yang informatif, serta simulasi unggahan pada platform digital. Hasil kegiatan menunjukkan bahwa 85,0 persen peserta mampu mengambil foto produk secara mandiri, 75,0 persen mampu menulis kalimat promosi sederhana, 70,0 persen berhasil melakukan unggahan promosi melalui media sosial, dan 80,0 persen peserta menunjukkan peningkatan kepercayaan diri dalam memasarkan produk secara daring. Pendampingan praktik secara langsung terbukti efektif dalam membantu peserta mengatasi hambatan literasi digital. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam memanfaatkan teknologi digital sebagai sarana penguatan ekonomi keluarga dan pemasaran produk lokal lahan gambut.
Co-Authors Alief, Nur Aniek Rumijati Bayu Suratmoko Eko Handayanto Jaemi Wahyudi Junaedi, Ahyar Loncagar, Hosiana Dwiputri Novianto Eko Wibowo Rafii, Mohamad Suffianor Suffianor Yuyu Jahratu Noor Santy