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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Business Innovation Management and Entrepreneurship Journal
Muhammad Achiril Haq
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Influence of Service Quality, Ease of Use of Applications on Loyalty with Customer Satisfaction as a Mediation Haq, Muhammad Achiril; Handayanto, Eko; Rumijati, Aniek
Business Innovation Management and Entrepreneurship Journal Vol. 1 No. 02 (2022): OCTOBER
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v1i02.22367

Abstract

This study was conducted to determine the effect of service quality, ease of use of the application on loyalty with customer satisfaction as a mediating variable. Methods Data collection uses a survey. The sampling technique was purposive random sampling with a total of 160 Go-Car and Go-Ride service users.The study used path analysis techniques and to test the mediating variables using the Sobel Test. The results showed that service quality and ease of use of the application had a significant effect on customer satisfaction. Service quality has no significant effect on customer loyalty, ease of use of applications has a significant effect on customer loyalty, while customer satisfaction has a significant effect on customer loyalty and customer satisfaction as a mediating variable is able to affect service quality on customer loyalty while customer satisfaction as a mediating variable is not able to affect ease of use. application usage on customer loyalty.
Pemberdayaan Desa Luwuk Rangan Kecamatan Cempaga Kabupaten Kota Waringin Timur sebagai Sentral Produksi Kerajinan Tangan Khas Kalimantan Berbasis Digital: Empowering Luwuk Rangan Village, Cempaga District, East Waringin Regency, as a Digital-Based Center for Kalimantan Handicraft Production Suriansyah, Suriansyah; Haryadi, Haryadi; Haq, Muhammad Achiril; Suwandini, Najwa Aulia; Wahyuni, Laras Intan
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 12 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i12.10913

Abstract

Kalimantan's distinctive rattan crafts have high cultural value, but their development is still hampered by limited digital marketing. The community service program in Luwuk Rangan Village, Cempaga District, East Kotawaringin Regency aims to enhance the digital skills of the Handep Lewu artisan group, enabling them to expand their market reach and increase the competitiveness of their products. The implementation methods include planning, digital literacy socialization, training in promotional content creation, craft-making practice, and the application of e-commerce technology. The results of the activities show an increase in the artisans' ability to utilize social media, produce digital content, and use e-commerce platforms as a means of transaction. Thus, this program has succeeded in strengthening the artisans' capacity to adapt to technological developments while supporting the sustainability of the creative economy based on local culture.
Co-Authors Aniek Rumijati Eko Handayanto Haryadi - Suriansyah, Suriansyah Suwandini, Najwa Aulia Wahyuni, Laras Intan