Article Per Year (5 Year)
p-Index From 2021 - 2026
1.456
P-Index
This Author published in this journals
All Journal Anterior Jurnal Bitnet: Jurnal Pendidikan Teknologi Informasi JURNAL TEKNIK Journal of Enterprise and Development (JED) Bijaksana: Jurnal Pengabdian Masyarakat
Rafii, Mohamad
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Anterior Jurnal

 1 
The Impact of Ethics, Trust and User Experience Mediating Variables on the Corporate Image of Bank Syariah Indonesia KC Palangkaraya Rafii, Mohamad
Anterior Jurnal Vol. 24 No. 2 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i2.9248

Abstract

In the context of digital marketing of Bank Syariah Indonesia KC Palangkaraya, this study investigates the influence of ethics, trust, and user experience on corporate image. PLS-SEM (Partial Least Squares Structural Equation Modeling), implemented with Smart-PLS version 3.2.7, was the quantitative methodology used. The research sample consisted of one hundred randomly selected people. The results showed that trust has the most significant influence on corporate image (path coefficient 0.387, p-value 0.001). Ethics, on the other hand, has a positive but statistically insignificant effect (path coefficient 0.145, p-value 0.289). In addition, user experience has a significant effect on corporate image (path coefficient 0.282, p-value 0.007). However, user experience does not serve as a moderator in the relationship between ethics and trust in corporate image. This study suggests that Bank Syariah Indonesia should prioritize building customer trust, providing an ideal user experience, and applying ethical principles in digital marketing to improve its corporate image.
Co-Authors Alief, Nur Arif Supriyadi Bayu Suratmoko Firmansyah, Latif Ridho Ika Safitri Windiarti Irwani Jaemi Wahyudi Junaedi, Ahyar Loncagar, Hosiana Dwiputri Muhammad Achiril Haq Mujizatryo, Andykha Novianto Eko Wibowo Putri Irianti Sintaman Risdayanti, Adhelwis Sekar Setio Ardy Nuswantoro Suffianor Suffianor Sutami, Sutami Ulfi, Muhammad Yuyu Jahratu Noor Santy