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Journal : Research Horizon

Integrating Lean Startup and Educational Methodologies in the Development of the Sorghum Entrepreneur Marketplace Noerhartati, Endang; Saurina, Nia
Research Horizon Vol. 4 No. 1 (2024): Research Horizon - February 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.1.2024.226

Abstract

This study explores the integration of lean startup and educational methodologies in developing the sorghum entrepreneur marketplace, aimed at empowering Small and Medium Enterprises (SMEs) within the sorghum industry in East Java. Leveraging the javelin board for idea validation and SWOT Analysis for strategic insights, the research outlines a systematic approach to marketplace creation, from initial design through to iterative development and refinement. Central to this process is the lean startup methodology, which facilitates rapid prototyping, feedback gathering, and learning to adapt to market needs efficiently. This approach not only expedites the development of the marketplace but also embeds a culture of innovation and continuous improvement among sorghum entrepreneurs. The findings underscore the importance of combining practical entrepreneurial tools with educational principles to enhance the competitiveness and sustainability of agricultural-based companies. This research contributes to the broader discourse on entrepreneurial education, highlighting the critical role of digital platforms in fostering innovation and resilience among SMEs in the agricultural sector.
Evaluating User Satisfaction and Educational Impact of the Sorghum Entrepreneur Marketplace: An Application of the Pieces Framework Noerhartati, Endang; Saurina, Nia; Idris, Azlina
Research Horizon Vol. 3 No. 6 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.6.2023.227

Abstract

This study explores the pivotal role of digital marketplaces in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, with a focus on the sorghum entrepreneur marketplace. Through a comprehensive methodological approach that includes interviews, observations, literature reviews, and system design analysis via use case diagrams, this research investigates the user satisfaction levels of the marketplace employing the Performance, Information, Economy, Control, Efficiency, and Service (PIECES) framework. The findings reveal an average satisfaction level of 4.41 across these indicators, indicating a high degree of user satisfaction with the marketplace. This study extends beyond traditional marketplace evaluation to consider the educational implications of digital platforms in promoting agricultural entrepreneurship. It highlights the marketplace's role not only as a commercial tool but also as an educational resource that enhances users' digital literacy, e-commerce understanding, and sustainable agricultural practices. This dual focus underscores the importance of integrating educational objectives into digital marketplace development, aiming to foster lifelong learning and professional growth among users.
Co-Authors AA Sudharmawan, AA adisusilo, Anang kukuh AGASTA, BAGAS RIFALDHI PUTRA Agung Wijanarko, Agung agus dwi rizal, agus dwi Akbar Bayu Kresno Suharso Alfandi, Ridho Allen Donouval Sahertian, Allen Donouval Amalia, Baiq Rizky Anang Adisusilo Anang Kukuh Adisusilo andari sinta dewi, andari sinta Andaryati Andaryati Andaryati, Andaryati arabigh, mochammad habib Ario Yusuf Christian Aryati Aryati auzan, Agi jabal tarig Bakhrul Na'im Irawan benny nasution, benny Brian Andreas Sutarto Brian Andreas Sutarto, Brian Andreas Che Zalina Zulkifli Christian, ario yusuf Citrawati Jatiningrum cristtian novianto, cristtian Dedy Setiawan Desi Rully Wahyuni Emmy Wahyuningtyas Erfan Rachmad Santosa, Erfan Rachmad Firman Hadi Firman Hadi S Pratama, Firman Hadi S Firman Hadi S.P Firman Hadi Sukma Pratama Firman Hadi Sukma Wijaya Firman Pratama guendra kusuma wardhana, guendra kusuma Hadi, Firman Hala Nuari Lina Darmayanti, Hala Nuari Lina Hasbullah . ., Hasbullah . Husein, Moch Idris, Azlina Ihsan Pribadi, Teguh Ikhsan, Teguh Pribadi Irawan, Bakhrul Na'im Iva Evry Robiyansah Jayanto, Denny Nur Karyanto, Nonot Wisnu Karyanto, Nonot Wisnu Lathifah Nur Karimah lestari retnawati Lestari Retnawati Luhulima, Stella Joice Lusy Tunik Muharlisiani M. Agi Jabal Tariq Auzan Mareta, Ninin Marina Revitriani Marina Revitriani Maslihah Maslihah Mochammad Habib Arabigh Nasution, Beny Y. V. Nia Saurina Ninin Mareta Nirmansyah, Suhardik Nonot Wisnu Karyanto Nonot Wisnu Karyanto Nonot Wisnu Karyanto, Nonot Noven Indra Prasetya novy yanto, novy Nur Chamidah Pratama, Firman Hadi S Pratiwi Dwi Karyati Pudjianto, Udik Pudjianto, Udik Purwaningrum, Sri Wulan Putra, Eka Prasetya rachmad hariyadi, rachmad Radi Radi Raharja, Danang Setiya retnawati, lestari Retnawati, Lestari RIFALDHIPUTRA AGASTA, BAGAS Rini, Titien Setiyo Riries Rulaningtyas Septian Roselina Dwi Ariani Septian Roselina Dwi Ariani, Septian Roselina Dwi Shofiya Syidada Shofiya Syidada Siswoyo Siswoyo Soepriyono, Soepriyono Suhardik Nirmansyah Sukma Pratama, Firman Hadi syamrama, ligar tara braja, tara Tawaqal Teguh Abid permadi Tjatursari Widiartin udik pudjianto Udik Pudjianto Udik Pudjianto Udik Pudjianto Wahyuni, Desi Rully Waskito, Johan Paing Heru Wijaya, Firman Hadi S wira lamba, wira Wisnu Yudo Untoro Wisnujatia, Nugrahini Susantinah