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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Penelitian Agama Hindu Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Pengabdian Kepada Masyarakat MAKARDHI Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah Hospitality Management Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Wiartha, Nyoman Gede Mas
Politeknik Pariwisata Bali, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Harga dan Promosi Terhadap Minat Beli Kamar di Hotel X Nusa Dua Felicita Maya Anggita; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1782

Abstract

Industri perhotelan terus mengalami perkembangan pesat, yang mendorong persaingan ketat antar hotel untuk menarik lebih banyak wisatawan. Dalam menghadapi persaingan ini, hotel perlu mengadopsi strategi efektif yang mampu meningkatkan minat beli calon tamu. Salah satu strategi yang kerap digunakan adalah penetapan harga dan promosi yang tepat. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh harga dan promosi terhadap minat beli kamar di Hotel X. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuesioner sebagai teknik pengumpulan data. Populasi dalam penelitian ini melibatkan pengikut aktif media sosial Instagram Hotel X. Responden dalam penelitian ini sebanyak 100 orang dengan metode purposive sampling. Kuesioner akan disebarkan menggunakan google form dengan menggunakan skala likert 5 poin untuk mengukur 23 item pernyataan. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan program SPSS for windows version 23. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh yang positif dan signifikan secara parsial maupun simultan antara harga dan promosi terhadap minat beli kamar di Hotel X. Harga dan promosi memberikan pengaruh sebesar 64,4% terhadap minat beli kamar, sedangkan sisanya sebesar 35,6% disebabkan oleh variabel lain yang tidak disebutkan dalam penelitian ini.
Pengaruh E-Service Quality terhadap Kepuasan Pelanggan The Why Resort I Wayan Putu Adityapratama; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4160

Abstract

Customer satisfaction is an evaluation given by customers after making a purchase of a product or service resulting from a comparison of customer expectations with the performance of products and services purchased by customers. The purpose of this study was to determine the effect of e-service quality on customer satisfaction at The Why Resort Bali Hotel. The population in this study involved customers who had used the electronic services of The Why Resort Bali Hotel. The sample in this study amounted to 160 people selected using non-probability sampling technique. This study used primary data, which was obtained through distributing questionnaires to respondents. The analysis method used simple linear regression with SPSS version 23. The results of this study indicate that the e-service quality variable has a significant effect on Customer Satisfaction with a tcount> ttable value of 14.050> 1.975. E-service quality is positive with a beta value of 0.597 on Customer Satisfaction, so increasing e-service quality will increase Customer Satisfaction. E-service quality has a contribution to influence Customer Satisfaction of 55.5% in the moderate category, while the remaining 44.5% is influenced by other variables not examined in this study.
Persepsi Wisatawan Perempuan terhadap Implementasi Destinasi Ramah Lingkungan di Kabupaten Karangasem Santi Diwyarthi, Ni Desak Made; Kusumarini, Indah; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 1 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i1.3628

Abstract

This research is a descriptive study with a quantitative approach. It aims to understand the perceptions of female tourists regarding the implementation of green tourism in Karangasem, Bali, particularly at Bias Tugel Beach, considering their significant role in family travel decision-making and their preferences for sustainability concepts. Data were collected through observation, questionnaires, and interviews with 100 female tourists visiting Bias Tugel Beach, Padang Bay District, Karangasem Regency, during the research period in August 2024. Analitical technique were quantitative description technique. Survey results showed that 45% of respondents highly considered environmental aspects when choosing a destination, with 27% preferring destinations with eco-friendly certifications, and 28% actively promoting environmental awareness. A total of 48% of respondents believed that accommodations in Karangasem had already implemented eco-friendly and sustainable principles, though 37% emphasized the need for improved training and skills for local human resources. Moreover, 52% of respondents regarded the preservation of local culture as an important aspect of their tourism experience, with 27% actively involved in cultural preservation efforts. Overall, female tourists in Karangasem exhibited a high level of awareness of green tourism principles and showed a strong preference for destinations that prioritize sustainability and cultural preservation. These findings are expected to support the development of more effective marketing and destination management strategies, positioning Karangasem as a leading destination for green tourism.
SOSIALISASI DALAM MENINGKATKAN PARTISIPASI MASYARAKAT PADA GREEN ACCOMMODATION AND F&B SERVICE DI DESA WISATA KELIKI Wiartha, Nyoman Gede Mas; Suastini, Ni Made; Diwyarthi, Ni Desak Made Santi; Pratiwi, Kadek Andita Dwi; Pinaria, Ni Wayan Chintia; Sadjuni, Ni Luh Gde Sri; Jata, I Wayan; Sulistyawati, Ni Luh Ketut Sri; Loanata, Cahyo; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Vol. 2 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif
Publisher : PT. Gelora Cipta Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk memberikan gambaran komprehensif tentang kegiatan pengabdian masyarakat yang dilakukan oleh Program Studi Pengelolaan Perhotelan Politeknik Pariwisata Bali, dengan fokus pada partisipasi masyarakat dalam green accommodation dan pelayanan F&B di Desa Wisata Keliki, Gianyar. Pengabdian kepada masyarakat berlangsung selama dua hari, 30-31 Mei, di desa wisata Keliki, Gianyar, diikuti oleh 30 pemuda yang berasal dari desa wisata Keliki. Metode yang digunakan adalah Community Based Development, yang memperlihatkan partisipasi aktif masyarakat lokal dalam menggali potensi sumber daya secara maksimal. Program pengabdian masyarakat ini berhasil meningkatkan partisipasi dan keterampilan masyarakat Desa Wisata Keliki dalam mengelola green accommodation serta pelayanan F&B. Dengan meningkatnya kesadaran tentang pentingnya praktik berkelanjutan dan pelayanan berkualitas, diharapkan daya tarik desa sebagai destinasi wisata akan semakin meningkat. Untuk memastikan keberlanjutan program ini, disarankan agar pelatihan dan sosialisasi dilakukan secara berkala, dengan evaluasi dan monitoring yang terus menerus. Selain itu, perlu diperkuat kemitraan dengan berbagai pihak, termasuk akademisi, pemerintah, dan sektor swasta, untuk mendukung pengembangan pariwisata yang berkelanjutan di Desa Wisata Keliki.
Pengaruh Gaya Kepemimpinan terhadap Loyalitas Karyawan Departemen Housekeeping di Hotel Furamaxclusive Resort and Villas Ubud Anak Agung Aditya Priambada; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; I Wayan Jata
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i1.4150

Abstract

Employee loyalty reflects the commitment of employees to their company, fostering a sense of responsibility and belonging. It goes beyond simply staying with the organization; it involves employees feeling integrated within the company, which helps them maximize their performance. One key factor influencing employee loyalty is leadership style. The effectiveness of any leadership style depends greatly on the situational context in which it is applied. Therefore, understanding how leadership style impacts employee loyalty is essential. This research identified specific elements of leadership style that negatively and significantly affect employee loyalty at Furamaxclusive Resort and Villas Ubud. The study found that leadership style accounts for 56.1% of employee loyalty, indicating a substantial influence. However, 43.9% of the variance in employee loyalty is attributed to other factors that were not explored in this study. In conclusion, while leadership style plays a major role in fostering employee loyalty, organizations should also consider other factors such as work environment, career development, and employee recognition to enhance overall loyalty. Addressing these elements holistically can result in more loyal and dedicated employees.
Sosialisasi Pengelolaan Pondok Wisata Berbasis Kearifan Lokal Ni Desak Made Santi Diwyarthi; I Wayan Jata; Nyoman Gede Mas Wiartha; I Wayan Adi Pratama
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5020

Abstract

This community service program aimed to enhance the capacity of local communities in managing guesthouses based on local wisdom as part of a sustainable and environmentally friendly hospitality industry development strategy. The program was conducted in Melinggih Kelod Village, Payangan District, Gianyar Regency, an area renowned for its rich cultural and natural potential yet still facing challenges in the professional and ethical management of tourism accommodations. A total of 30 participants, consisting of local business actors and community members, took part in a series of socialization and training sessions. The training materials covered fundamental principles of sustainable tourism, cultural preservation strategies in tourism services, the integration of local values into guest service practices, and digital marketing techniques based on cultural content and authentic experiences. The method used a participatory approach involving case studies, simulations, and field-based mentoring. The results indicated that the community possesses strong potential to develop culturally and environmentally based guesthouses, provided that capacity building through practical training is offered. These findings are supported by several theories, including Community-Based Tourism (CBT), which emphasizes active community participation; Cultural Capital, which highlights the value of cultural assets as economic resources; and the Triple Bottom Line framework, which balances economic, social, and environmental aspects. This approach enables the development of competitive local guesthouse businesses while contributing to cultural preservation and sustainable development.
Pendampingan Pengelolaan Usaha Akomodasi di Bidang Front Office dan Housekeeping di Desa Wisata Melinggih Kelod Payangan Gianyar Bali Diwyarthi, Ni Desak Made Santi; Suastini , Ni Made; Pinaria , Ni Wayan Chintia; Sulistyawati, Ni Luh Ketut Sri; Jata, I Wayan; Loanata , Cahyo Purnomo; Pratiwi , Kadek Andita Dwi; Wiartha, Nyoman Gede Mas; Kalpikawati , Ida Ayu; Sadjuni , Luh Gde Sri; Pratama , I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.357

Abstract

The purpose of this community service activity is to improve the technical competence and behavior of accommodation managers so that they are able to provide services that are in accordance with hotel industry standards while being based on local values ??and sustainability principles. The training, which was held on April 4-5, 2025, involved 30 members of the local community. The method used refers to the Community Empowerment and Learning by Doing approaches, supported by the theories of Excellent Service, Behavioral Competency, Expectancy Theory, Hospitality Experience, SERVQUAL, and Sustainable Tourism Development. The results of this mentoring show an increase in participants' understanding and skills in standard operating procedures for guest services and awareness of the importance of sustainability principles. This training is expected to form more competent, independent village tourism human resources that are ready to compete in the hotel industry while still upholding local Balinese values.
A Penguatan Minat dan Ketrampilan Masyarakat Desa Wisata dalam Era Industry4.0 dan Society5.0 Witarsana , Agung Gede; Diwyarthi, Ni Desak Made Santi; Wiartha, Nyoman Gede Mas Wiartha; Suastini, Ni Made; Sadjuni , Ni Luh Gede Sri; Sulistyawati, Ni Luh Ketut Sri; Sabudi, I Nyoman Sukana
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i1.1189

Abstract

The Community Service Activity by the Hospitality Management Program, Bali Tourism Polytechnic, held on Saturday, May 27, 2023, was conducted through training and hands-on practice for 25 MSME owners in Cemagi Tourism Village. With the theme 'Strengthening the Interests and Skills of the Residents of Cemagi Tourism Village,' this activity has had a positive impact in preparing the community to participate in the era of Industry 4.0 and Society 5.0. The development of tourism and the skills of the local community are key to improving the well-being and economic potential of Cemagi Tourism Village. The choice to focus on strengthening interests and skills as baristas was a wise decision, considering the growth of restaurants and accommodations in Badung Regency that require skilled workers in the coffee shop industry.
Kolaborasi Pentahelix dalam Pengelolaan Wisata Budaya pada Desa Wisata: Studi Kasus Desa Wisata Melinggih Kelod, Payangan Santi Diwyarthi, Ni Desak Made; Pramana, I Dewa Putu Hendri; Adi Pratama, I Wayan; Mas Wiartha, Nyoman Gede; Jata, I Wayan
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i3.4056

Abstract

This research is a descriptive study with a qualitative approach conducted from March to April 2025. It explores the development of Melinggih Kelod Tourism Village in Payangan District, Gianyar Regency, through the Pentahelix approach involving government, academics, business actors, local communities, and media. The research methods include observation, document study, and interviews, utilizing both primary and secondary data sources. Data collection techniques employed purposive sampling, selecting participants who were deemed representative of the research population. Interviews were conducted with 20 individuals, including community leaders, the head of the tourism awareness group (Pokdarwis), members of the youth community (sekeha truna and truni), tourism entrepreneurs in Melinggih Kelod Tourism Village, academics from the Bali Tourism Polytechnic, and digital marketing experts. The data analysis technique includes data reduction, data display, and conclusion drawing and verification, based on the theory of Miles and Huberman. The research findings indicate that the implementation of this model contributes to an increase in tourist numbers, community involvement in the tourism sector, and village economic growth, particularly through community-based enterprises such as homestays, culinary ventures, and cultural attractions found in Melinggih Kelod Tourism Village, Payangan District, Gianyar Regency.Theoretical support from Collaborative Governance, Social Capital Theory, Diffusion of Innovation, and Sustainability Theory emphasizes that synergy among various stakeholders plays a role in strengthening the competitiveness and sustainability of the tourism village. Despite challenges such as limited infrastructure, the status of the village as an Independent Tourism Village demonstrates that community-based management, supported by innovation and sustainable empowerment, can enhance community welfare while preserving local culture.
Implementation of Hindu Religious Education in Tourism Development Building Local Wisdom and Spirituality Mas Wiartha, Nyoman Gede; Septiviari, Anak Agung Istri M.; Adnyana, I Made Sucipta
Jurnal Penelitian Agama Hindu Vol 9 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v9i3.4141

Abstract

This study reviews the implementation of Hindu Religious Education in tourism development in Bali with the functionality of local wisdom and spirituality. The rapid growth of the tourism sector in Bali threatens the preservation of local culture and spirituality. This research aims to identify the role of Hindu Religious Education in integrating spiritual and cultural values in tourism management while maintaining a balance between economic aspects and cultural preservation. Through qualitative methods with case studies, data was obtained from in-depth interviews with various related parties. The results of the study show that Hindu Religious Education plays an important role in maintaining and spreading Balinese cultural and spiritual values in the tourism sector. This integration also helps protect sacred places and religious practices from the negative impacts of tourism. However, the main challenge faced is the commercialization of tourism which can come at the expense of the preservation of cultural identity. Thus, tourism management that combines Hindu religious values and local wisdom offers a sustainable model and respects culture. It is important to find a balance between economic development and the preservation of Hindu cultural identity and spirituality in Bali in the long term.
Co-Authors A. A. Istri M. Septiviari A.A Istri M. Septiviari A.A. Istri M. Septiviari Adi Pratama, I Wayan Adi Pratama, Wayan Adinda, Clearesta Adnyana, I Made Sucipta Ainil Mardiah Ambara Putra, I Made Anak Agung Aditya Priambada Andinata, Kadek Rian Anggita, Felicita Maya Ardhana Reswari Masykuri Atiramaniya, Ni Wayan Cittin Citrawati, Luh Putu Darmiati, Made Dewa Gde Ngurah Diwyarthi, Ni Desak Made Santi Diwyarthi Dwi Trisna, Ni Kadek Dyan Triana Putra Fakhri Fakhrur Rozy Felicita Maya Anggita I Gusti Ngurah Aditya Mahayogi Arya Suta I Ketut Suda I Made Sucipta Adnyana I Nyoman Sudiarta I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Irdhayanti, Efa Jata, I Wayan Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kepakisan, Ngurah Krisnayana Khuan, Hendri Kristiurman Jaya Mendrofa Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Maharani, Ni Wayan Shinta Mahayogi Arya Suta, I Gusti Ngurah Aditya Maheswari, Made Rara Purwani Mahmudin, Tono Martadjaya, I Gusti Made Iwan Dusanta Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Ni Ketut Riska Dewi Prawita Ni Luh Gde Sri Sadjuni Ni Luh Gde Sri Sadjuni Ni Made Suastini Ni Made Suastini, Ni Made Ni Wayan Cittin Atiramaniya Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putu Sabda Jayendra Rahmiyati , Nekky Reni Ariasri, Nyoman Riani Puspasari, Ni Made Robertus Adi Nugroho Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Satriaadi, Komang Yogi Satriaadi Septiviari, A. A. Istri M. Septiviari, Anak Agung Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika Witarsana , Agung Gede Yudhawijaya, Made