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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Ilmiah Hospitality Management Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Penelitian dan Pengabdian Masyarakat Prosiding Seminar Hasil Penelitian dan Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Wiartha, Nyoman Gede Mas
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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The Effect of Location and Price on Purchase Interest at Villa Kubu, Seminyak Maharani, Ni Wayan Shinta; Sabudi, I Nyoman Sukana; Wiartha, Nyoman Gede Mas
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.10809

Abstract

The high level of competition in the hospitality industry inevitably makes companies have to follow consumer tastes by understanding, and increasing buying interest. This study aims to determine the effect of location, price on buying interest in Villa Kubu, Seminyak. The population in this study were adult men and women over 18 years of age, who knew about Kubu Seminyak villa and had never stayed at kubu seminyak villa. The data analysis technique used in this study is Multiple Linear Regression, Coefficient of Determination, t test and F test using SPSS. Based on the results of the study where the count value is 75.469> 3.09 and the significance value of 0.000 <0.05 indicates that location and price simultaneously have a significant effect on buying interest. Based on the results of the coefficient of determination analysis, information was obtained that R Square was 0.609 or 60.9%. This value indicates that the independent variable is able to explain the dependent variable as much as 60.9%, while the remaining 39.1% is explained by other variables not included in this study. From the results of this study, it can be concluded that there is a positive and significant influence of location and price on buying interest.
Preferensi Wisatawan Perempuan terhadap Keputusan Membeli dan Menginap pada Hotel Ramah Lingkungan dan Berkelanjutan di Kabupaten Karangasem: Female Travelers' Preferences for Purchasing and Staying Decisions at Eco-Friendly and Sustainable Hotels in Karangasem Regency Kusumarini, Indah; Diwyarthi, Ni Desak Made Santi; Citrawati, Luh Putu; Darmiati, Made; Wiartha, Nyoman Gede Mas
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 02 (2024): Artikel Riset Edisi Agustus 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i02.4505

Abstract

The increasing number of tourists and awareness of environmentally friendly hotels has encouraged the birth of research that analyzes the preferences of female tourists towards the decision to buy and stay at environmentally friendly and sustainable hotels in Karangasem Regency. This study uses a descriptive research method with a quantitative approach to 100 female tourist respondents who stayed at environmentally friendly and sustainable hotels in Karangasem Regency. Data collection techniques using questionnaires, observations, interviews and documentation studies. Data analysis techniques using SPSS tools to test the validity and reliability of the data. The results of the Factor Analysis using the Kaiser Meyer-Olkin Measure of Sampling Adequacy to test the significance of the attributes of each factor. Based on the correlation coefficient values ??of the attributes and attribute levels of environmentally friendly and sustainable hotels in Karangasem Bali, it is known that female tourists tend to pay more attention to the group of attractive advertising attributes, the number of followers, and promotions by famous artists with the highest correlation coefficient of 0.786 when choosing a hotel. The second important attribute group is friendly service and speed and accuracy of service with a correlation coefficient of 0.684. The third important attribute group includes the completeness of hotel facilities and the presence of local communities with a correlation coefficient of 0.283. However, ease of hotel access, display of advertisements in mass media, and local cultural activities are considered less important with a correlation coefficient of -0.727. Female travelers' preferences in choosing a hotel are also influenced by recommendations from others such as friends, colleagues, and family. Female travelers' preferences for purchasing and staying at environmentally friendly and sustainable hotels in Karangasem Regency
Do Outstanding Employees Have More Responsibility in the Hotel? A Case Study in Moderation Effect Model at XYZ Hotel Adnyana, I Made Sucipta; Wiartha, Nyoman Gede Mas; Ariasri, Nyoman Reni; Jata, I Wayan; Santi Diwyarthi, Ni Desak Made
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1839

Abstract

This study aims to analyze the relationship between educational background, work experience, and employee performance in the Room Division Department, consisting of 55 employees, 30 of whom are categorized as outstanding employees. The research examines the role of education and experience in exceptional performance and identifies key indicators of high-performing employees, such as high dedication, strong problem-solving abilities, initiative, and teamwork. The results show that employees with higher education and experience tend to exhibit outstanding performance, supporting human capital and job performance theories. This study contributes new insights into the diversity of backgrounds and optimal performance in the hospitality industry.
The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak Wibawa, Anak Agung Putu Sebastian Ardika; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10883

Abstract

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.
The Effect of Brand Image and Price on Tourist Purchasing Decisions Choosing The Westin Resort Nusa Dua Bali as a Mice Venue Wedari, Ni Kadek Maedha; Pitanatri, Putu Diah Sastri; Wiartha, Nyoman Gede Mas
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11293

Abstract

The tourism industry has great potential in generating foreign exchange and improving the welfare of the community. MICE (Meeting, Incentive, Convention, and Exhibition) is a rapidly growing sector in this industry. The MICE industry in Indonesia has been severely impacted by the COVID-19 pandemic, with many events postponed or canceled, affecting related economic sectors. Recovery of the sector requires strategies to adapt to the "new normal", event innovation, implementation of health protocols, and utilization of technology. Understanding brand image and personality is important for employees in creating a positive company image, such as at The Westin Resort Nusa Dua Bali. This study uses quantitative methods to evaluate the effect of brand image and price on purchasing decisions. The results showed that brand image and price have a positive but significant influence on purchasing decisions.
Co-Authors Adnyana, I Made Sucipta Citrawati, Luh Putu Darmiati, Made Diwyarthi, Ni Desak Made Santi Diwyarthi Dyan Triana Putra I Ketut Suda I Nyoman Sudiarta Jata, I Wayan Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kusumarini, Indah Loanata , Cahyo Purnomo Loanata, Cahyo Maharani, Ni Wayan Shinta Maheswari, Made Rara Purwani Mahmudin, Tono Ni Ketut Riska Dewi Prawita Ni Made Suastini, Ni Made Oola, Sarako Ritnama Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pramana, I Dewa Putu Hendri Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Putu Sabda Jayendra Reni Ariasri, Nyoman Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Satriaadi, Komang Yogi Satriaadi Septiviari, A. A. Istri M. Sri Sadjuni, Ni Luh Gede Suastini , Ni Made Sulistyawati, Ni Luh Ketut Sri Wedari, Ni Kadek Maedha Wibawa, Anak Agung Putu Sebastian Ardika