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All Journal Jurnal Pertanian Agros Jurnal Mantik Jurnal Manajemen dan Bisnis Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Inisiasi Mestaka: Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Setiyani, Rahmawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Proceeding of International Conference Health, Science And Technology (ICOHETECH)

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ANALYSIS OF STRATEGY DEVELOPMENT OF LAYING CHICKEN LIVESTOCK BUSINESS IN NGAWI DISTRICT Priyambodo, Dimas; Setiyani, Rahmawati; Novitaningrum, Restie
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3379

Abstract

This study aims to determine the development strategy that can be carried out by laying hens in Ngawi Regency. The data collection technique uses the purposive sampling method, the calculation method uses the SWOT analysis quadrant and the SWOT matrix analysis method. The data used is primary data. Based on the results of the SWOT matrix analysis for Ngawi Regency, a strategy can be obtained that farmers can implement, namely the SO strategy: a) Increase the amount of production by increasing the population of laying hens, b) optimize egg production. WO strategy: a) Promoting livestock business, b) Keeping books of livestock business in order to control income and expenses. ST strategy: a) Establish good relations with collectors and consumers, b) Maintain product quality to face competitors, c) Determine the right strategy for selling chicken eggs, so that eggs can be sold every day. WT Strategy: a) Establish relationships with raw material suppliers, b) Maintain the cleanliness of the chicken coop. Based on the Quadrant SWOT analysis, Ngawi Regency is in quadrant I. Development strategies that can be implemented are a) Maintaining egg quality, b) Maintaining the quality of laying hen seeds, c) Increasing the laying hen population, d) Expanding marketing further.
Analysis Of Tobacco Marketing Channels In Boyolali Regency Sulistyo Dewi, Alya; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4198

Abstract

This study will analyze the tobacco marketing channel. It is hoped that there will be information as a reference in improving the flow of tobacco marketing so that it runs efficiently and marketing actors gain market benefits in accordance with their contributions. This study aims to analyze the tobacco marketing channel in Boyolali Regency. The data collection method in this study was conducted using interviews, documentation, and discussions. The number of samples can be calculated using the sample calculation method using the Lemeshow formula. The descriptive analysis method is aimed at solving current problems, not limited to collecting and compiling data but includes analyzing andinterpreting the meaning of the data. The results of the study explain that there are four tobacco marketing channels in Boyolali Regency; 1. Farmers-Cooperatives, 2. Farmers-Collectors-Wholesaler-Consumer, 3. Farmers-Wholesaler-Consumer, 4. Farmers-Consumer. It is expected that this study will provide a better understanding of how tobacco marketing channels operate in Boyolali Regency andprovide relevant suggestions to improve the efficiency of these marketing channels.
Analysis Of The Agricultural Sector’s Contribution To The Increase Of GRDP In The Regency Of Grobogan Syaroni, Muhammad; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4199

Abstract

Grobogan Regency is one of the regencies with the largest agricultural area in Central Java Province, with 134,174.10 hectares in 2023. In the same year, the growth rate of Gross Regional Domestic Product in the agricultural sector in Grobogan Regency was only 0.17%. This research uses Location Quotient Analysis, Shift Share Analysis, and Descriptive Analysis methods. The data used is secondary data in the form of Gross Regional Domestic Product (GRDP) at market prices by sectors in Central Java Province and Grobogan Regency from 2019 to 2023. The objectives of this study were to (1) analyze the growth and competitiveness of the agricultural sector, (2) analyze the ability of the agricultural sector to increase the GRDP of Grobogan Regency. As a result, from 2019 to 2023, the agricultural sector in Grobogan Regency has contributed 25.77%; 26.78%; 26.76%; 25.82%; and 24.63% respectively to the economy of Grobogan Regency. The value of KPN in the agricultural sector of Grobogan Regency is 0.11. In the Proportional Growth Component, the agricultural sector in Grobogan scored -0.05. The Regional Growth Share component of the sector was also negative, -0.02. The Shift Share value of the agriculture sector was 0.05% from 2019 to 2023. The agricultural sector in Grobogan Regency is experiencing slowing growth and is not competitive despite being a basic sector. High food crop production in Grobogan Regency is expected to increase the role of the agricultural sector in the Gross Regional Domestic Product of Grobogan Regency.
Analysis Of Consumer Behavior Related To The Increase In Rice After The 2024 Election In Surakarta City Musthofa Wahyu Utomo, Mohammad Ali; Setiyani, Rahmawati; Rahyunanto, Setyo
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4202

Abstract

This study aims to analyze consumer behavior related to the increase in rice prices after the 2024 election in Surakarta City. The increase in rice prices is often an important issue in the context of the household economy, especially for consumers in urban areas such as Surakarta. Data of this study was obtained by a survey method that includes a quantitative approach from a sample of households in various sub-districts in Surakarta City. Through the analysis of the data obtained, this study explores the impact of rising rice prices on consumption patterns, changes in household budgets, and adaptation strategies implemented by consumers. The study's conclusions demonstrate that consumer spending patterns are not considerably impacted by the rise in rice prices following the election. In addition, the economic impact of the increase in rice prices also causes changes in household budget allocations, where consumers tend to prioritize spending on other basic needs. This study provides insight into how changes in food prices affect the economic well-being of households and provides recommendations for policymakers to consider interventions that can mitigate the negative impact of food price fluctuations
Market Failure Factors And Risk Management Of Hydroponic Melons At Mantri Melon Farm Asfarida, Tiara; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4204

Abstract

This study aims to analyze the factor that cause market failure at Mantri Melon Farm Agritourism and identify effective market risk management efforts. Mantri Melon Farm, as an agritourism destination that relies on hydroponic melon production, faces significant challenges in maintaining its market share. Through a qualitative approach, data was collected from interviews with the owner Mantri Melon, farmers and Mantri Melon employees. This research was conducted in May-June at Mantri Melon Farm Agrotourism. The results show that the main factor of market failure is asymmetric information. Efforts to overcome this are suggested with empowerment through education and increased literacy to have more equal access to information related to relevant issues, so that they are better able to make the right decisions, improve product quality, and maintain good relations with the market. The implementation of these strategies is expected to minimize market risk and ensure the sustainability of Mantri Melon Farm's business.
Consumer Characteristics Of Micro, Small And Medium Enterprises (MSMEs) Buah Baru Online Setiyani, Rahmawati; Edi Waluyo, Sugeng; Rahmadhani, Istining
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4217

Abstract

Micro, Small and Medium Enterprises (MSMEs) Buah Baru Online is one of the MSMEs that focuses on marketing fruits online. Marketing is carried out by MSMEs Buah Baru Online through website and social media such as Tiktik and WhatsApp. The aim of this research is to determine the characteristics of MSMEs Buah Baru Online consumers. The population in this research is all consumers of MSMEs Buah Baru Online. The sample in this research was consumers of MSMEs Buah Baru Online who had shopped at MSMEs Buah Baru online and were at least 18 years old. The basic method used in this research is to use descriptive analysis obtained from diagram analysis. Consumer charateristics of MSMEs Buah Baru Online are dominated by female consumers, age range 35-44 years old, with employee work and income of more than IDR 3.000.001 per month.
Analysis of Farmers' Motivation in Conducting Kencur Plant Business in Boyolali Regency Fita Milasari, Ela; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4219

Abstract

Based on BPS data (2023) Boyolali Regency is the center of kencur production in Central Java because it is the producer of kencur production with a total of 1,502,570 kg. The constraints of Boyolali Regency are that farmers experience price fluctuations and unstable yields every year. Given that Boyolali Regency is a center of kencur in Central Java, this problem must be resolved immediately to increase productivity, food security, and find out strategies to increase productivity and efficiency in kencur farming. The data used are primary data and secondary data. The data collection methods used were interviews with resource persons, discussions, documentation. This research was analyzed using descriptive analysis, Likert's scale, and interval formula.
Analysis Of Lempuyang Commodity Marketing Channels In Sukoharjo Regency Risma Gayatri, Rahajeng; Setiyani, Rahmawati; Sepfrian, Bimoseno
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4220

Abstract

The agricultural sector in Indonesia includes various subsectors, one of which is medicinal plants. Sukoharjo Regency is one of the areas in Central Java Province that has high potential for cultivating medicinal plants, one of which is lempuyang. Lempuyang is used by some farmers and the community by selling it directly to consumers or processing it into processed products. Lempuyang cultivation has quite promising value, however obstacles in farming are also experienced by lempuyang farmers in Sukoharjo Regency, namely the relatively low income of farmers. This research aims to determine the marketing channels for lempuyang commodities in Sukoharjo Regency. This research uses descriptive analysis methods. Sampling of farmers used a probability sampling system and sample determination was carried out using the proportional sampling method using Lemeshow calculations with the results of 96 respondents. Sampling of producers, traders and consumers uses a purposive method with certain criteria. Based on research that has been carried out, it can be seen that there are four marketing channels for lempuyang in Sukoharjo Regency, namely channels I: Farmers-Traders-Consumers, channels II: Farmers-Collectors¬-Traders-Consumers, channels III: Farmers-Collectors¬-Semi-finished materials industry- Traders-Consumers, and channels IV: Farmers-Collectors¬-Fixed materials industry-Traders-Consumers. It is hoped that this research will enable farmers to achieve marketing efficiency and find out which channels provide the highest profits.
ANALYSIS OF CONSUMER CHARACTERISTICS IN ONLINE FRUIT AND VEGETABLE PURCHASES IN THE DIGITAL ERA Setiyani, Rahmawati; Waluyo, Sugeng Edi; Putra, Rajendra Agidya
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bdk5ek06

Abstract

The digital era provides various conveniences for society. Technological developments have touched various fields including the business sector and become an important part of business sustainability. One of the strategic steps taken by business actors is to conduct online sales. The agricultural sector is one sector that has been significantly impacted by technological advances. Fruit and vegetable products are one type of product offered through online shops. The purpose of this study is to determine the characteristics of consumers who purchase fruit and vegetable products online. The results of the analysis of consumer characteristics in purchasing fruit and vegetables online in the digital era are dominated by female consumers by gender as much as 63%. Consumers in purchasing fruit and vegetable products online by age are dominated by 20 to 30 years old as much as 53%. Consumers in purchasing fruit and vegetable products online are dominated by high school education levels as much as 57%. Consumers in purchasing fruit and vegetable products online by type of work vary, with a dominance of housewives, students and others as much as 49%. The characteristics of consumers in purchasing fruit and vegetable products online based on monthly income from the research results are dominated by those with incomes of less than Rp. 1,000,000,-. as much as 34%.
BRANDING STRATEGY TO INCREASE HYDROPONIC MELON SALES REVENUE AT ARH FARM 2 Ani, Rindi; Setiyani, Rahmawati; Waluyo, Sugeng Edi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/twd36p03

Abstract

Branding is an important part of increasing competitiveness and business income, including in modern agricultural sectors like hydroponic watermelon farming. ARH FARM 2, as a small and medium-sized agrotourism business that picks watermelons, needs the right branding strategy to reach a wider market. This study uses a descriptive method and T-score analysis with three indicators: brand identity, promotion, and brand image, viewed from both consumer and producer perspectives. The T-score results from consumers are 14.17 (brand identity), 14.80 (promotion), and 17.14 (brand image), while from producers they are 16.04, 12.00, and 18.20. These results show that strengthening brand image and brand identity should be a priority, while promotion needs to be improved. The right branding strategy is expected to help ARH FARM 2 increase its income sustainably.
Co-Authors Alia Akhmad, Khabib Anggrasari, Herdiana Ani, Rindi Asfarida, Tiara Ayu Kumala Sari Bimoseno Sepfrian Diansari, Brillian Nur Edi Waluyo, Sugeng Eko Purwanto Fita Milasari, Ela Lestari, Retna Dewi Musthofa Wahyu Utomo, Mohammad Ali Novitaningrum, Restie Priyambodo, Dimas Purwani, Dian Septi Putra, Rajendra Agidya Rahmad Nur Sidiq Rahmadhani, Istining Rahmawati, Esti Dwi Rahyunanto, Setyo Risma Gayatri, Rahajeng Sari, Devi Linda Sari, Intan Lukita Sugeng Edi Waluyo, Sugeng Edi Sulistyo Dewi, Alya Syaroni, Muhammad