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All Journal Business, Economics and Entrepreneurship Ilomata International Journal of Management Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Journal of Educational Management Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan International Journal of Economics, Business Management and Accounting
Giriati
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Educational Management Research

 1 
The Effect of User Perception and User Experience on Customer Loyalty in Digital Mobility Platforms: Implications for Management Education (A Study of Gojek Indonesia) Tobing, Terensia; Listiana, Erna; Giriati; Barkah, Barkah; Fitriana , Ana
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1888

Abstract

The rapid development of application-based ride-hailing services has intensified market competition and encouraged service providers to better understand the factors influencing customer satisfaction and loyalty. This study aims to examine the effects of perceived price fairness, e-service quality, and wayfinding on customer loyalty, with customer satisfaction serving as a mediating variable among users of the Gojek application in Indonesia. Using a quantitative approach, data were collected through an online survey of 218 respondents selected via purposive sampling, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3. The results indicate that perceived price fairness, e-service quality, and wayfinding have positive and significant effects on customer satisfaction, while e-service quality and customer satisfaction have positive and significant effects on customer loyalty. Furthermore, the indirect effect analysis confirms that customer satisfaction significantly mediates the relationships between perceived price fairness, e-service quality, and wayfinding and customer loyalty. These findings highlight that customer loyalty in digital ride-hailing services is more strongly shaped through customer satisfaction resulting from users’ comprehensive evaluations of price fairness, digital service quality, and application navigation, and provide important managerial and management education implications for understanding customer-oriented digital service management.
Determinants of Continuance Intention Toward ChatGPT Premium Among Indonesian University Students: An Information Systems Success Model Perspective for Higher Education Management Nabila, Amaninda Jihan; Pebrianti, Wenny; Giriati; Heriyadi; Setiawan , Harry
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1892

Abstract

The rapid adoption of generative artificial intelligence (GenAI) tools such as ChatGPT has significantly transformed digital learning practices in higher education; however, empirical evidence on students’ continuance intention toward subscription-based GenAI services remains limited. This study aims to examine the determinants of university students’ continuance intention to use ChatGPT Premium by adopting the Information Systems Success Model (ISSM) within the context of digital learning management. An online survey was conducted with 200 Indonesian university students who had used ChatGPT Premium for at least six months, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that system quality, information quality, and service quality have positive and significant effects on perceived usefulness and price fairness, which subsequently enhance students’ continuance intention. Mediation analysis confirms that perceived usefulness and price fairness significantly mediate the relationships between the three quality dimensions and continuance intention. These findings extend the application of the ISSM by positioning price fairness as a critical evaluative component in subscription-based GenAI services and provide managerial implications for higher education institutions in optimizing digital learning strategies through improved system performance, information reliability, and value-oriented service management to support the sustainable use of GenAI in academic settings.
Macroeconomic and Firm-Level Determinants of Bank Stock Returns: The Role of Interest Rates, Inflation, Profitability, and Firm Size Adelia, Steven; Syahputri, Anggraini; Setiawan, Harry; Giriati; Ristyawan, M. Ridwan
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2021

Abstract

This research examines the influence of the BI Rate, inflation, profitability (ROA), and firm size on banking stock returns. The analysis applies a quantitative approach using panel data regression with the Common Effect Model (CEM). The sample consists of 39 banking companies selected through purposive sampling, with observations covering the 2021–2024 period. Secondary data were analyzed using EViews 12 to evaluate the relationship between macroeconomic indicators and firm characteristics on stock returns. The results show that the BI Rate and inflation have a negative and significant effect on stock returns, while firm size has a positive and significant effect. In contrast, profitability (ROA) does not have a significant effect on banking stock returns. Simultaneously, all independent variables significantly influence stock returns, indicating that both macroeconomic conditions and firm characteristics jointly shape investor responses in the capital market. These findings imply that interest rate policy and inflation dynamics are important macroeconomic signals that influence investor behavior, while firm size reflects stability that can attract investment interest. Therefore, investors should consider macroeconomic trends and company scale when making investment decisions, while bank management needs to strengthen financial credibility and transparency to improve market confidence.
Environmental Concern, Subjective Norm, Eco Labels, and Green Purchase Intention: The Moderating Role of Social Media Information in the FMCG Industry Meisa; Giriati; Listiana, Erna; Afifah, Nur; Fitriana , Ana
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2024

Abstract

Plastic pollution has become a global environmental issue with serious ecological consequences. Reports from the United Nations Environment Programme indicate that global plastic waste production exceeds 400 million tons annually, with a significant portion originating from packaging waste generated by the Fast-Moving Consumer Goods (FMCG) industry. This study aims to analyze the influence of Environmental Concern (EC), Subjective Norm (SN), and Eco Labels (EL) on Green Purchase Intention (GPI), while also examining the moderating role of Social Media Information (SMI). The research employed a quantitative approach using a survey of 210 consumers selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3 at a 5% significance level. The results reveal that Environmental Concern, Subjective Norm, Eco Labels, and Social Media Information have a positive and significant effect on Green Purchase Intention. Furthermore, Social Media Information does not moderate the relationship between Environmental Concern and Green Purchase Intention, but it significantly moderates the relationship between Subjective Norm and Green Purchase Intention. These findings provide empirical contributions to the literature on green consumer behavior and offer practical implications for strengthening sustainable marketing strategies and environmental communication in the FMCG sector.
Co-Authors Adelia, Steven Ahmad Shalahuddin, Ahmad Amiarti, Dela Ana Fitriana Angelica, Cinthia Anwar Azazi Barkah Barkah, Barkah Dio, Louisio Endang Kristiawati, Endang Erna Listiana Erna Listiana Fahruna, Yulyanti Fitriana , Ana Harry Setiawan Hasanudin Helma Malini Helma Malini, Helma Heriyadi Ilzar Daud Karsim Meisa Muhammad Afif Mustaruddin Nabila, Amaninda Jihan Nur Afifah Ristyawan, M. Ridwan Saputra, Gregorius Deri Setiawan , Harry Sumitro Syahputri, Anggraini Syarifah Siti Wartini Tobing, Terensia Wendy Wenny Pebrianti Yulianingsih, Tanti