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Analisis Faktor Faktor yang Mempengaruhi Kepuasan Konsumen terhadap Produk Sayuran Hidroponik Pada UMKM Syifa Hidroponik Parinduri, Nurul Azizi; Adriansyah, Adriansyah; Hakim, Mukti
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.31578

Abstract

Sistem pertanian hidroponik merupakan teknik budidaya tanaman tanpa menggunakan media tanah, yang cocok diterapkan di lahan sempit, khususnya daerah perkotaan. Metode ini dikenal mampu menghasilkan sayuran yang lebih higienis dan sehat. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi tingkat kepuasan konsumen terhadap produk sayuran hidroponik yang dipasarkan oleh UMKM Syifa Hidroponik di Kota Medan.Penelitian dilakukan dengan menyebarkan kuesioner kepada 100 pelanggan Syifa Hidroponik, kemudian dianalisis menggunakan regresi linier berganda melalui aplikasi SPSS versi 26. Hasil analisis menunjukkan bahwa mayoritas responden adalah perempuan berusia 30–40 tahun dengan pendapatan bulanan antara Rp2.000.000 hingga Rp4.000.000. Berdasarkan hasil perhitungan Customer Satisfaction Index (CSI), tingkat kepuasan konsumen berada dalam kategori sangat puas, dengan nilai indeks mencapai 95%. Selain itu, telah terbukti bahwa tingkat kepuasan konsumen terhadap produk hidroponik sangat dipengaruhi oleh variabel seperti harga, kualitas produk, dan kualitas layanan. Faktor-faktor demografis seperti tingkat pendidikan dan pengetahuan konsumen juga memiliki dampak.
Persepsi Harga dan Lokasi Terhadap Keputusan Pembelian Berbahan Baku Sayur Olahan Masitah, Tina Herianty; Sriangraini, Puri; Hakim, Mukti
JURNAL AGROPLASMA Vol 12, No 1 (2025): (JURNAL AGROPLASMA VOLUME 12 NO 1 TAHUN 2025)
Publisher : UNIVERSITAS LABUHANBATU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/agroplasma.v12i1.7080

Abstract

This type of research utilizes quantitative research and collects data through interviews, observations, and questionnaires. The independent variables of this study include taste, price perception, and location, while the dependent variable in this study is the purchasing decision. The sample consists of 50 individuals who purchased processed vegetable ingredients (Pecal) Bik Sungam, who have previously bought processed vegetable ingredients, namely processed vegetable ingredients (Pecal) Bik Sungam. The sampling technique used is simple random sampling, or a method of sampling randomly from the population without considering the existing strata. The data analysis conducted includes multiple linear regression analysis, hypothesis testing with t-tests, and f-tests. The results of this study indicate that the taste variable (X1) has no effect on the purchasing decision (Y) with a calculated t value of (1.833) < t table (2.014) and a significance value of (0.073) > 0.0.5, The price perception variable (X2) affects the purchasing decision (Y) with a calculated t value of (2.118) < t table (2.014) and a significance value of (0.040) < 0.05. The location variable (X3) affects the purchasing decision (Y) with a calculated t value of (3.077) > t table (2.014) and a significance value of (0.004) < 0.05. The results of the study simultaneously obtained an F value of 8.322 > F table 2.80 and a significance value of 0.000 < 0.05, indicating that taste (X1), price perception (X2), and location (X3) simultaneously have a significant effect on the purchasing decision (Y) of processed vegetable-based ingredients (Pecal) Bik Sungam.  Keywords: taste, price perception, location, purchasing decision
Optimalisasi Kompetensi Mahasiswa melalui Pelatihan Budidaya Jamur Tiram sebagai Bekal Penguatan Jiwa dan Kemandirian Kewirausahaan Dewi, Dora Silvia; Zulfida, Ida; Alfarisi, Salman; Gulo, Gratia Kanisius; Hakim, Mukti; Budiwan, Diah Wiyani
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): January 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i3.2883

Abstract

The oyster mushroom cultivation skills training for students is carried out as a strategic effort to equip the younger generation with technical skills and foster an entrepreneurial spirit in the agribusiness sector. This activity is motivated by the limited practical competence of students in developing economically valuable agricultural businesses, so that the need for applied training relevant to the needs of the job market and independent business opportunities. The purpose of this activity is to improve students' technical skills in oyster mushroom cultivation and foster knowledge, attitudes, and interest in agribusiness-based entrepreneurship. The implementation method includes interactive lectures, demonstrations, direct practice, and group discussions held at P4S Cendawan Eduwisata Medan. Evaluation was carried out through pre-tests and post-tests as well as observation of participant skills during the activity. The results of the training showed a significant increase in students' technical skills with an average increase of 63.2%, including the ability to create planting media, inoculation of seeds, maintenance, up to harvesting and post-harvest handling. In addition, students' knowledge and interest in entrepreneurship also increased by 54.2%. These results demonstrate that the training is effective in developing an entrepreneurial mindset and enhancing students' readiness to develop modern agricultural-based businesses, particularly oyster mushroom cultivation. Therefore, this activity plays a crucial role in developing innovative, independent, and competitive young entrepreneurs in the agribusiness sector.
Etika Bisnis Islam Pada Pedagang Kuliner Di Pusat Pasar Kota Medan Sibuea, Nurhalimah; Subaktiar, Subaktiar; Adriansyah, Adriansyah; Hakim, Mukti
Journal of Computer Science and Information System(JCoInS) Vol 7, No 1: JCoInS | 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jcoins.v7i1.9031

Abstract

This study used a qualitative approach with field research. The subjects were food and beverage vendors at the Medan City Market Center. Data sources consisted of primary and secondary data, with data collection techniques using interviews, observation, and documentation. The results of the study indicate that 1). Food vendors at the market center are able to implement three aspects of Islamic business axioms: equilibrium, free will, and responsibility, but have not been able to implement the aspect of unity. 2). Obstacles faced by food vendors in implementing Islamic business ethics include the idea that trading is more important than fulfilling obligations as Muslims. Furthermore, there are obstacles in inadequate waste management regulations, so good cooperation is expected between food vendors, buyers, and the relevant government. 3). The implementation of Islamic business ethics among food vendors at the market center aims to increase education about the importance of trading based on Islamic business ethics, thus enabling food vendors to conduct transactions properly and in accordance with Islamic law.