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All Journal JURNAL PENDIDIKAN TAMBUSAI Indo-MathEdu Intellectuals Journal Batara Wisnu : Indonesian Journal of Community Services Asian Journal of Management Analytics Maneggio
Faiqoh, Dina Nadiyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Journal : Maneggio

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Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Faiqoh, Dina Nadiyah; Riyadi, Selamet; Lestari, Setyani Dwi; Mudjijah, Slamet
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
The Role of Dynamic Pricing to Improve Revenue and Competitive Advantage FAIQOH, DINA NADIYAH; JEMMY, JEMMY; SAPUTRO, ADI; MUHDALIHA, ERYCO; KUSNAWAN, AGUS
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fas50936

Abstract

Dynamic pricing is a pricing strategy that allows companies to adjust product prices based on demand, time, and customer behavior. With advances in technology and analytics, the application of this strategy is increasingly widespread, helping companies understand demand patterns in real-time and maximize revenue. Despite providing a competitive advantage, companies must pay attention to transparency and fairness in pricing in order to maintain customer trust. The implementation of dynamic pricing is expected to continue to evolve with the involvement of artificial intelligence and predictive analytics, allowing companies to set prices more accurately according to market conditions. In addition, dynamic pricing also plays a role in supporting sales of products that have a limited shelf life, so as to minimize waste and improve operational efficiency. This strategy also includes dynamic bundle pricing, which can increase customer loyalty through more relevant offers. The provision of discounts in this strategy contributes to an increase in positive interactions and product recommendations, although the impact is often temporary within the retail sector. Overall, dynamic pricing helps companies maintain competitiveness and improve customer satisfaction with more adaptive and data-driven pricing strategies.
Co-Authors ADI SAPUTRO Ahmad Gustomi Anggraini, Firly Eryco Muhdaliha Firantika, Diah Ayu Harto, Harto Hendrawan, Diky Angga Jemmy, Jemmy Kusnawan, Agus Lestari, Setyani Dwi Mudjijah, Slamet Muhamad Nasihin Putri, Sastya Ramadhani, Albareta Arum Selamet Riyadi Setiowati, Reni Diah Sivi, Nuari Nisa Sugiarto, Dadet Susanto, Jemmy Yulianti, Tri Endang