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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Management and Bussines (JOMB) Jurnal Ar-Ribh Journal of Innovation Research and Knowledge International Journal of Sustainable Applied Sciences (IJSAS) Epaper Bisnis: International Journal Entrepreneurship and Management
Andi Riska Andreani Syafaruddin
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH LITERASI DIGITAL TERHADAP PENGGUNAAN SMARTPHONE DALAM MENDUKUNG UMKM DI DESA LOMBO KABUPATEN SIDENRENG RAPPANG Nurul Fitri Kurnia; Andi Riska Andreani Syafaruddin; Adam Latif; Rahman Yakub
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48806

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting Indonesia’s economy, especially in rural areas. However, the low level of digital literacy among MSME actors has become one of the obstacles in optimizing Smartphone utilization to support business activities. This study aims to determine the effect of digital literacy on Smartphone usage in supporting MSMEs in Lombo Village, Sidenreng Rappang Regency. The research used a quantitative approach with an associative method. Data were collected through questionnaires and direct observations involving 45 MSME actors selected using purposive sampling techniques. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, simple linear regression analysis, coefficient of determination tests, and partial t-tests. The results showed that digital literacy had a positive and significant effect on Smartphone usage in supporting MSMEs. The coefficient of determination value reached 85.3%, indicating that digital literacy strongly influences the utilization of Smartphones in business activities such as digital promotion, customer communication, and business transactions. The findings indicate that improving digital literacy is essential to encourage the optimization of Smartphone use and strengthen the competitiveness of MSMEs in the digital era.
PENGARUH KUALITAS SISTEM INFORMASI AKUNTANSI TERHADAP KEPUASAN NASABAH PENGGUNA APLIKASI PEGADAIAN DIGITAL CABANG RAPPANG Salsabila; Adam Latif; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49034

Abstract

This study aims to analyze the effect of accounting information system quality on customer satisfaction among users of the Pegadaian Digital Application at the Rappang Branch. The background of this study is based on the existence of several system issues, such as errors, delayed response times, and data inconsistencies, which may reduce user satisfaction. This research employed a quantitative method with a descriptive approach. The sample consisted of 90 respondents selected from a population of 886 customers using a random sampling technique. Data were collected through observation, questionnaires, documentation, and literature study, and were analyzed using simple linear regression with the assistance of SPSS version 27.The results indicate that the quality of the accounting information system, which includes adaptability, availability, reliability, response time, and usability, is categorized as good. Customer satisfaction is also categorized as good. The regression analysis shows a correlation coefficient (R) of 0.942, indicating a very strong relationship, and a coefficient of determination (R²) of 0.887, which means that accounting information system quality contributes 88.7% to customer satisfaction. Therefore, it can be concluded that the quality of the accounting information system has a positive and significant effect on customer satisfaction. This study is expected to contribute to the development of accounting information systems knowledge and serve as a reference for Pegadaian in improving the quality of its digital services.
PENGARUH KUALITAS PELAYANAN TERHADAP PENGEMBANGAN USAHA PADA BENGKEL HARAPAN MOTOR DI KABUPATEN ENREKANG Rima Maknun; Andi Riska Andreani Syafaruddin; Rahman Yakub; Adam Latif
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49080

Abstract

This study discusses the effect of service quality on business development at Harapan Motor Workshop in Enrekang Regency. The study was conducted due to several service problems, such as limited customer facilities, unsystematic service queues, and ineffective communication with customers, which potentially hinder business growth. The purpose of this study was to determine the implementation of service quality and analyze its effect on business development. This study used a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to 88 customers of Harapan Motor Workshop selected using accidental sampling techniques. Data analysis was carried out using validity tests, reliability tests, classical assumption tests, and simple linear regression analysis with the assistance of IBM SPSS 26. The results showed that service quality was categorized as good with an average percentage of 75%, where the assurance dimension obtained the highest score, while reliability and empathy still needed improvement. Business development was also categorized as good, indicated by improvements in service quality, customer growth, and workshop performance. The regression analysis showed that service quality had a positive and significant effect on business development with the regression equation Y = 7.386 + 0.642X. The coefficient of determination (R Square) value of 0.624 indicated that 62.4% of business development was influenced by service quality, while the remaining 37.6% was influenced by other factors outside this study. Therefore, improving service quality continuously is important to support sustainable business growth.
PENGARUH MARKETING MIX TERHADAP PENINGKATAN PENJUALAN PADA USAHA CHEETOZ_SECOND DI KABUPATEN SIDENRENG RAPPANG Muhammad Guntur, Andi; Muhammad Rusdi; Haslindah; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54988

Abstract

This study examines the effect of the marketing mix on sales growth at Cheetoz_Second in Sidenreng Rappang Regency. The objectives of this research are to identify the implementation of the marketing mix strategy and to analyze its influence on sales growth. The study employed a quantitative approach with a descriptive-associative research design. The population consisted of 214 consumers, while the sample of 68 respondents was determined using the Slovin formula and selected through accidental sampling. Data were collected through observation, literature review, and questionnaires, and were analyzed using validity testing, reliability testing, normality testing, simple linear regression analysis, t-test, and the coefficient of determination (R²). The findings indicate that the implementation of the marketing mix strategy at Cheetoz_Second achieved an average percentage score of 92.7%, which falls into the very good category, indicating that the elements of product, price, place, promotion, people, process, and physical evidence have been implemented effectively. The simple linear regression analysis produced a regression coefficient of 0.921 with a significance value of 0.000 (<0.05), demonstrating that the marketing mix has a positive and significant effect on sales growth. Furthermore, the coefficient of determination (R²) of 0.910 indicates that 91% of the variation in sales growth is explained by the marketing mix, while the remaining 9% is influenced by other factors outside the scope of this study. Therefore, an effective implementation of the marketing mix has been proven to significantly improve sales performance at Cheetoz_Second and should be continuously optimized to strengthen business competitiveness and sustainability.
STRATEGI PENGELOLAAN KONTEN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS : STUDI KASUS PADA LILIPUT BABY & KIDS DI KABUPATEN SIDENRENG RAPPANG Misdayanti; Muhammad Rusdi; Andi Riska Andreani Syafaruddin; Rahman Yakub
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56129

Abstract

The development of social media has encouraged businesses to utilize digital platforms as marketing and communication tools to engage with consumers. Instagram has become one of the most widely used platforms for building customer relationships and increasing brand awareness. This study aims to describe the Instagram content management strategy implemented by Liliput Baby & Kids in Sidenreng Rappang Regency and analyze its role in enhancing brand awareness. This research employed a qualitative approach with a case study design. The informants consisted of 10 participants, including the business owner, employees involved in social media management, active customers, and members of the community who follow the Instagram account of Liliput Baby & Kids. Data were collected through observation, in-depth interviews, documentation, and literature review. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing, supported by NVivo 12 software to facilitate data coding and visualization. The findings reveal that the Instagram content management strategy at Liliput Baby & Kids includes content planning, content creation, posting consistency and scheduling, audience interaction, and content evaluation and adjustment. These strategies contribute to improving brand awareness through enhanced brand recognition, brand recall, and the development of brand image and trust. The brand image and trust indicator obtained the highest percentage at 18%, while the top-of-mind indicator recorded the lowest percentage at 10%. These findings indicate that Instagram is effective in building positive perceptions and increasing public trust toward the brand. However, more creative, consistent, and interactive content management is required to strengthen the brand's position in consumers' minds.
EFEKTIVITAS PENERAPAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN DI LA PIZZA KABUPATEN SIDENRENG RAPPANG Ruslan; Muh. Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56165

Abstract

This study aims to analyze the digital marketing strategy implemented by La Pizza in Sidenreng Rappang Regency and to evaluate its effectiveness in increasing sales. The research employed a qualitative approach using a descriptive method with a case study design. Informants were selected through a purposive sampling technique, consisting of the business owner, an employee, and customers, with a total of seven informants. Data were collected through observation, in-depth interviews, and documentation, and analyzed using the Miles and Huberman interactive model, including data reduction, data presentation, and conclusion drawing and verification. The findings indicate that La Pizza implements its digital marketing strategy through Instagram and WhatsApp Business as the primary platforms for promotion, communication, and product ordering. The strategy is supported by informative content, the use of location features and hashtags, and active interaction with customers, making information access and transactions easier. The implementation of digital marketing was found to be effective in increasing sales, as reflected by the dominance of the accessibility indicator (27.00%) within the digital marketing variable and the customer satisfaction and loyalty indicator (27.38%) within the sales improvement variable. In addition to enhancing brand awareness, the strategy has expanded market reach, strengthened customer relationships, and contributed to sustainable sales growth. These findings demonstrate that digital marketing has become a crucial strategy for improving the competitiveness of culinary businesses in the digital era.
EFEKTIVITAS PROGRAM PEMBERDAYAAN UMKM MELALUI RUMAH BUMN DALAM MENINGKATKAN PRODUKTIVITAS (Studi Kasus UMKM Binaan Rumah BUMN Sidrap) Muhammad Ilham; Muh Tamrin; Rahman Yakub; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Processed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60425

Abstract

This study aims to analyze the effectiveness of the Micro, Small, and Medium Enterprises (MSMEs) empowerment program implemented by Rumah BUMN Sidrap in improving the productivity of its assisted MSMEs. Rumah BUMN Sidrap, managed by PT Telkom Indonesia, provides various coaching programs including training, mentoring, business-legality facilitation, and digitalization for 260 assisted MSMEs, although the effectiveness of these programs has not been evenly distributed across all business sectors. This study employs a descriptive qualitative approach, with data collected through interviews, observation, documentation, and literature review. Eight informants participated, consisting of two facilitators and six assisted MSME actors selected through purposive sampling. Data were analyzed through data reduction, data display, and conclusion drawing/verification, assisted by NVivo 12 Pro software. The results show that the Rumah BUMN Sidrap empowerment program has run effectively, marked by the dominance of the real-change indicator (49%) in the empowerment variable and the work-quality indicator (48%) in the productivity variable. Meanwhile, improvements in work quantity and timeliness remain gradual due to limited capital and fluctuating market demand. These findings are expected to serve as input for Rumah BUMN Sidrap, local government, and MSME actors in designing more sustainable and targeted empowerment programs capable of enhancing MSME competitiveness.
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN VOLUME PENJUALAN AYAM PETELUR DI UD MABBARAKKAE KABUPATEN SIDENRENG RAPPANG Muh. Irgi Darmawan; Andi Riska Andreani Syafaruddin; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Processed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.63980

Abstract

Increasingly competitive business conditions have made marketing strategy a crucial factor for business growth, including in the food sector such as commercial layer egg sales. This study aims to describe the marketing strategy implemented by UD Mabbarakkae and to analyze the contribution of marketing mix elements to the sales volume of commercial eggs in Sidenreng Rappang Regency. The study employed a qualitative descriptive approach with a single case study design. Data were collected through direct observation, in-depth interviews, documentation, and literature review involving eight informants consisting of the business owner, employees, and customers, selected using purposive sampling. Data were analyzed following the Miles and Huberman model, comprising data reduction, data display, and conclusion drawing/verification, assisted by NVivo 12 software for systematic coding and thematic grouping. The results show that, within the marketing strategy variable (7P marketing mix), the people indicator obtained the highest percentage (23.89%), followed by process (15.93%), place (14.16%), price (13.27%), promotion and physical evidence (12.39% each), and product (7.96%). For the sales volume variable, the market capability indicator was the most dominant (40.82%), followed by market condition and capital (28.57% each), and market organization (2.04%). These findings indicate that the integrated implementation of the 7P marketing mix, particularly through service quality, effective processes, and ease of product access, has contributed positively to the increase in sales volume at UD Mabbarakkae.
PENGARUH PELATIHAN DIGITAL OLEH RUMAH BUMN TERHADAP PENINGKATAN KINERJA UMKM BINAAN DI KABUPATEN SIDENRENG RAPPANG Muh. Imran Awal; Muhammad Rusdi; Rahman Yakub; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Processed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.64871

Abstract

This study is motivated by the still-limited capability of Micro, Small, and Medium Enterprises (MSMEs) in utilizing digital technology to support business development, particularly in semi-rural areas such as Sidenreng Rappang Regency. This study aims to analyze the influence of digital training organized by Rumah BUMN on the performance improvement of assisted MSMEs in Sidenreng Rappang Regency. A quantitative approach with an associative research design was employed. The population consisted of 224 MSMEs fostered by Rumah BUMN Sidenreng Rappang, with a sample of 144 respondents determined using the Slovin formula. Data were collected through a five-point Likert-scale questionnaire, observation, and documentation, and analyzed using SPSS through validity and reliability tests, classical assumption tests, simple linear regression analysis, the coefficient of determination, and hypothesis testing (t-test). The results show that digital training has a positive and significant effect on the performance improvement of MSMEs fostered by Rumah BUMN, with a significance value of 0.000 (< 0.05), thus the research hypothesis is accepted. The regression coefficient of 0.295 indicates that every improvement in digital training is followed by an improvement in MSME performance, while the coefficient of determination (R²) of 0.280 indicates that digital training explains 28.0% of the variation in MSME performance improvement, with the remaining 72.0% explained by other factors outside the research model. These findings indicate that the digital training programs organized by Rumah BUMN need to be continuously strengthened to drive a more significant improvement in MSME performance.
Co-Authors A.M. Fadli Mappisabbi Adam Latif Evi Yunita Halisa, Nur Haslindah Haslindah, Haslindah Hasriyodan Malik Fajar Misdayanti Misdayanti Muh Tamrin Muh. Imran Awal Muh. Irgi Darmawan Muh. Tamrin Muhammad Guntur, Andi MUHAMMAD ILHAM Muhammad Rusdi Muhammad Tamrin mukarramah Mutmainna Cahyani Thahir Nuraziza Aliyah Nurul Fitri Kurnia Rahman Yakub Ramlan, Pratiwi Rima Maknun Ruslan Salsabila Shadra, Yasser Mulla Sri Nurfadilla Sulfitri Syafaruddin Syafaruddin Thabo Nkosi Ummi Syafaat Yulitasari Zelvi