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All Journal Kinerja Perisai : Islamic Banking and Finance Journal Jurisprudensi: Jurnal Ilmu Syariah, Perundang-undangan, Ekonomi Islam MASTER: Jurnal Manajemen Strategik Kewirausahaan Al Fiddhoh: Journal of Banking, Insurance, and Finance Jurnal Hukum Ekonomi Syariah : AICONOMIA Ruang Komunitas : Jurnal Pengabdian Masyarakat RANGGUK: Jurnal Pengabdian Kepada Masyarakat AICOS
Nilda, Elvi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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KESADARAN PENTINGNYA MENABUNG SEJAK USIA DINI DI SEKOLAH DASAR NOMOR 040/ XI DESA KOTO LIMAU MANIS Sumanti, Eva; Nilda, Elvi; Syarif, Dafiar
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

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Abstract

This service aims to instill a culture of saving from an early age in children, as it is known that saving is a form of investment that must be taught to the nation's next generation. This research used a direct outreach approach to Elementary School Number 040/XI Koto Limau Manis Village students. This service results in students knowing the importance of saving from an early age to create a culture of saving until adulthood.
BUDIDAYA IKAN LELE DI DESA SEMERAP SEBAGAI UPAYA PEMULIHAN EKONOMI PADA MASA PANDEMI COVID-19 Syarif, Dafiar; Wahyu, Wawan Devis; Nilda, Elvi; Melani, Zahaqi; Natasya, Widia
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v4i1.3604

Abstract

The Covid-19 pandemic has affected the growth of MSMEs in Semerap village. This study aims to describe the problems faced by catfish farmers in Semerap village. Data collection methods are observation and interviews. The resource person for this study is a catfish farmer. Interview results show that poor water quality affects catfish production. Low prices for catfish and expensive feed are also other problems faced by farmers.
SOSIALISASI PENGENALAN EKONOMI ISLAM DI NAGARI TLUK KUALO INDERAPURA Azhar, Azhar; Sarmigi, Elex; Nilda, Elvi; Yani, Ahmad
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

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Abstract

Every human being is ordered to work and strive in order to obtain a decent life. One effort that can be made is through economic activities. Economic activities themselves should be carried out by adhering to certain principles in order to achieve prosperity in life. Therefore, Islam as a perfect religion does not only pay attention to and teaches its followers to worship in totality, both vertically in relation to Allah, and horizontally to fellow humans. Humans are obliged to seek sustenance in a halal way. This service was carried out with the aim of introducing the Islamic economic system to the people of Nagari Tluk Kualo, Inderapura District. It is hoped that the results of this socialization will increase the understanding of the people of Nagari Tluk Kualo about Islamic economics.
PENYULUHAN PEMANFAATAN GOOGLE MAPS UNTUK MENINGKATKAN VISIBILITAS USAHA BAGI PELAKU UMKM DI DESA HIANG, KECAMATAN SETINJAU LAUT Rasidin, Mhd; Nilda, Elvi; Novianto, Wawan; Syarif, Dafiar
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v4i2.5892

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Hiang, Kecamatan Setinjau Laut, menghadapi tantangan keterbatasan visibilitas dan akses pasar akibat minimnya pemanfaatan teknologi digital. Rendahnya adopsi teknologi ini disebabkan oleh kurangnya pengetahuan, keterampilan, dan kesadaran akan potensi pemasaran digital. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM dalam memanfaatkan Google Maps sebagai alat untuk meningkatkan visibilitas usaha. Metode yang digunakan adalah penyuluhan dengan pendekatan partisipatif yang meliputi tiga tahap: perencanaan, pelaksanaan yang terdiri dari sosialisasi, pemaparan teori, dan praktik langsung, serta evaluasi melalui tes akhir, umpan balik, dan monitoring. Hasil kegiatan menunjukkan peningkatan pemahaman peserta secara signifikan, di mana lebih dari 90% berhasil dalam tes akhir. Selain itu, terjadi adopsi teknologi yang tinggi dengan 84% peserta berhasil mendaftarkan usahanya di Google Maps pasca-pelatihan. Disimpulkan bahwa kegiatan penyuluhan ini efektif dalam memberdayakan UMKM, memberikan solusi praktis untuk masalah visibilitas, dan menjadi langkah awal yang strategis dalam mengurangi kesenjangan digital di wilayah pedesaan
Penyuluhan Mengenal Digital Finance dan Aplikasi Keuangan di Desa Bunga Tanjung Kabupaten Kerinci Bustami, Alek Wissalam; Mahabbati, Suci; Syukrawati, Syukrawati; Tiara, Tiara; Wahyuni, Endah Sri; Nilda, Elvi; Bustami, Bustami; Putra, Eka
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v5i2.5896

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Hiang Village, Setinjau Laut District, face challenges of limited visibility and market access due to the minimal utilization of digital technology. This low technology adoption is caused by a lack of knowledge, skills, and awareness regarding the potential of digital marketing. This community service activity aimed to enhance the capacity of MSME owners in utilizing Google Maps as a tool to increase their business visibility. The method employed was a participatory counseling approach, which included three stages: planning, implementation (consisting of socialization, theoretical presentation, and hands-on practice), and evaluation (through a post-test, feedback, and monitoring). The results showed a significant increase in participants' understanding, with over 90% passing the post-test. Moreover, there was a high rate of technology adoption, with 84% of participants successfully registering their businesses on Google Maps after the training. It is concluded that this outreach activity was effective in empowering MSMEs, providing a practical solution to the visibility problem, and serving as a strategic first step in bridging the digital divide in rural areas.
Online Marketing Strategies of Thrifting Entrepreneurs in Sungai Penuh City from a Sharia Perspective: Strategi Pemasaran Online Pelaku Usaha Thrifting Di Kota Sungai Penuh dalam Persepektif Syariah Putri, Veni Rahayu; Sarmigi, Elex; Nilda, Elvi
Perisai : Islamic Banking and Finance Journal Vol. 9 No. 2 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v9i2.1805

Abstract

This study aims to analyze the online marketing strategies implemented by thrift business operators in Sungai Penuh City using the 7P marketing mix approach, which includes product, price, place, promotion, people, process, and physical evidence. A descriptive qualitative method was employed, with data collected through interviews, observation, and documentation involving active online thrift sellers. The findings reveal that business owners actively utilize social media platforms such as Instagram, Facebook, and Shopee as their primary marketing tools. Product strategies focus on the quality and uniqueness of items, pricing is set competitively to attract young consumers, and promotions are carried out through visual content, giveaways, and live shopping features. Distribution processes are conducted online, supported by responsive customer service and attractive packaging to enhance the shopping experience. The study also finds that most of the marketing strategies applied reflect Islamic business ethics, including honesty (shiddiq), transparency (tabligh), and fairness (al-‘adl) in transactions. Therefore, the implementation of the 7P strategy aligned with sharia values has proven effective in enhancing competitiveness and expanding the market reach of thrift businesses in the region.
Testing Social Media Marketing Activities on Continuance Intention: The Role of Brand Image and E-Wallet User Satisfaction as Mediating Variables Kersita, Nicken Dj; Sarmigi, Elex; Nilda, Elvi
KINERJA Vol. 30 No. 1 (2026): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v30i1.11552

Abstract

This research aims to determine the influence of social media marketing on continuance intention, both directly and through the mediating effects of brand image and user satisfaction. This research employs a quantitative approach, collecting primary data via a Google Forms questionnaire. The Research population involved e-wallet users, with a sample of 75 respondents. The collected data were then analyzed using Structural Equation Modeling (SEM) with SmartPLS. This research indicates that social media marketing (SMM) and brand image do not directly influence continuance intention. Meanwhile, SMM directly influences brand image and user satisfaction. User satisfaction has a direct effect on continuance intention. Meanwhile, SMM, which is mediated by brand image, does not affect continuance intention. Moreover, SMM, which is mediated by user satisfaction, affects continuance intention. Likewise, SMM, which is mediated by user satisfaction, influences continuance intention. Additionally, SMM affects user satisfaction through the mediation of brand image. Brand image, mediated by user satisfaction, also influences the intention to continue using the service (continuance intention).
Pengaruh Stres Kerja dan Motivasi Kerja terhadap Produktivitas Karyawan PT. Kencana Sawit Indonesia Cabang Solok Selatan Nilda, Elvi
Jurnal Hukum Ekonomi Syariah : AICONOMIA Vol. 4 No. 2 (2025): Jurnal Hukum Ekonomi Syariah : AICONOMIA
Publisher : Fakultas Syariah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/acm.v4i2.6905

Abstract

This study aims to analyze the effect of work stress and work motivation on employee productivity at PT. Kencana Sawit Indonesia. The study employed a quantitative approach with a causal survey design. The research population consisted of all permanent employees, and the samples were selected using a purposive sampling technique totaling (unknown) respondents. The research instrument was a Likert-scale questionnaire that had been tested for validity and reliability. Data analysis was conducted using multiple linear regression through SPSS software. The results showed that work stress had a significant negative effect on employee productivity, while work motivation had a significant positive effect on productivity. Simultaneously, work stress and work motivation significantly affected employee productivity. These findings emphasize the importance of stress management and the enhancement of work motivation in supporting employee productivity within the palm oil plantation work environment.
Co-Authors Agrisa Ditama, Rezki Ahmad Yani Aldiansyah, Rizky Alek Wissalam Bustami Azhar Azhar Azhar Bustami Bustami Bustami Bustami, Yuserizal Chaerul Shaleh, Chaerul Dafiar Syarif Desiana Desiana Desiana, Desiana Ditama, Rezki Agrisa Eka Putra Endah Sri Wahyuni Harahap, Samsul Bahry Kartika, Vhyola Dewi Kersita, Nicken Dj Mahabbati, Suci Melani, Zahaqi Mu’arrif, Zul Ihsan Mursal Mursal Natasya, Widia Novianto, Wawan Pirdayanti, Yupi Putri, Veni Rahayu Ramadani, Dinda Fitria Rasidin, MHD Saridewi, Artika Sumanti, Eva Syamsarina Syamsarina, Syamsarina syukrawati, syukrawati Tiara, Tiara Wahyu, Wawan Devis Wiyan Mailindra, Wiyan Zulkifli, Ahmad