Claim Missing Document
Check
Articles

Found 22 Documents
Search

Analysis of the BLUD puskesmas UPTD strategy to achieve organizational effectiveness using the SPACE Matrix Approach Heruddin, Heruddin; Suryaningsih, Ika Barokah; Dewanto, Iwan
International Journal of Financial, Accounting, and Management Vol. 7 No. 1 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i1.2431

Abstract

Purpose: This study aimed to analyze the strategy of the UPTD Health Center with BLUD status in Jember Regency using the SPACE matrix approach. Method: This research was a quantitative descriptive study. Data processing and analysis were performed by quantitative analysis using the SPACE matrix, and data collection was conducted in a cross-sectional manner. The sample size of four health centers was selected using the purposive sampling technique. The primary data collection technique using questionnaire instruments was then validated using focus group discussions (FGD) and partly using secondary data from the Health Center. Results: The results of the SPACE matrix analysis show that Health Centers with weak internal strength are in the competitive quadrant, while Health Centers with strong internal strength are in the aggressive quadrant. The two categories of Health Centers are measured in the effectiveness of their organizations based on aspects of financial performance with BLUD maturity indicators showing liquidity results at level 5 (optimizing), efficiency at level 3 (Defined), effectiveness at levels 4 and 5 (Predictable and Optimizing), and maturity levels at level 5 (optimizing) and in terms of service performance, namely, the Community Satisfaction Index with good results for health centers that have weak internal strength and are very good at health centers with strong internal strength. Conclusions: Health centers with strong internal capacity are in the aggressive quadrant and can pursue proactive strategies, whereas weaker ones fall in the competitive quadrant and require cost control. Overall, BLUD status enhances financial and service performance. Limitations: The study was limited to four centers in one region and used cross-sectional data, which may not reflect broader or long-term trends.   Contribution: This study applies the SPACE Matrix to guide strategic planning for BLUD health centers based on their internal and external conditions.
Influence of brand awareness on new patient visits: a study at bhayangkara Anton Soedjarwo Pontianak hospital ‘Adani, Husna Hafilah; Dewanto, Iwan
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244402

Abstract

The fading of brand awareness can occur because consumers tend to think about brands in limited range. New patient visits at Bhayangkara Anton Soedjarwo Hospital Pontianak in 2020 were low, only 10.9% per month. The purpose of this study is to explain the influence of the Brand Awareness components, namely Top of Mind, Brand Recall, Brand Recognition, and Brand Unaware on the New Visit Decision. This study uses quantitative method with cross-sectional research design. The research sample was 100 outpatient polyclinic patients who made new visits and met the inclusion and exclusion criteria, using purposive sampling techniques. Data analysis using the SmartPLS 3 application. Brand Awareness influence on New Visit Decisions at Bhayangkara Anton Soedjarwo Pontianak Hospital by 57%. Top of Mind has no significant effect (P-value -0.058). Brand Recall has a significant positive influence (P-value 0.005). Brand Recognition has a significant positive influence (P-value 0.03). Brand Unaware has a negative effect on New Visit Decisions (P-value 0.001). There is an influence of Brand Awareness on New Visit Decisions at Bhayangkara Anton Soedjarwo Pontianak Hospital.