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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Ilmu Sosial dan Humaniora Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ad-Dhuha: Jurnal Pendidikan Bahasa Arab dan Budaya Islam Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau
Nur Halim
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY AYU HASRA NURFAIZA; MUHAMMAD JUFRI; AGUS SYAM; NUR HALIM; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners.
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM; NUR HALIM; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
Co-Authors Agus Syam Andi Anggi Kemalasari Andika Isma Arnelin Anggraini Asmayanti ASMAYANTI, ASMAYANTI Ayu Hasra Nurfaiza Hajar Dewantara Hanifahturahmi Hasbi Herawan Hisanan Igo Ilham Hilabi Ika Wisudawaty Jumriani, Jumriani Kemalasari, Andi Anggi M. Zam Kurniawan Maal Abrar Mahmuddin Mahmuddin Mohamad Ikbal Riski Danial Muh. Alfikri Muhammad Jufri Muhammad Rakib Nurhayani Nurmila Khairunnisa Pahrul, Pahrul Raden Mohamad Herdian Bhakti Rahmat Dinul Paqi Rizkia, Nadila Sumiati Tahir Syamsu Alam Uqbah Al Ansyari Wisudawaty, Ika Wulan Purnamasari