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PELATIHAN DAN PRAKTIK PEMBUATAN VLOG BISNIS BERBAHASA INGGRIS UNTUK MENDUKUNG PROMOSI PRODUK UMKM PASCA COVID-19 DI MALANG Suharto, Ririn Pratiwi; Putra, Dhony Manggala
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.4563

Abstract

Terdapat dua pelaku UMKM di wilayah Malang yaitu Mustika Jamur dan Sari Kedelai Alfi yang memerlukan solusi untuk meningkatkan penjualan mereka setelah terjadinya pandemi. Solusi untuk membantu dua pemilik usaha UMKM yaitu ide kegiatan pelatihan dan praktik pembuatan vlog bisnis berbahasa Inggris. Kegiatan pengabdian ini dilaksanakan di tempat usaha Mustika Jamur dan Sari Kedelai Alfi yang berada di Malang. Pemilihan lokasi didasarkan pada produk UMKM yang bergerak di bidang makanan dan atau minuman yang berada di wilayah Malang. Beberapa tahapan kegiatan yang sudah dilakukan ada empat tahapan, meliputi (1) memberikan pengetahuan tentang pengertian dan konsep vlog bisnis, (2) memberikan pengetahuan tentang teknik-teknik pembuatan vlog bisnis, (3) menyusun naskah untuk pembuatan vlog bisnis berbahasa Inggris, dan (4) praktik membuat vlog bisnis berbahasa Inggris. Hasil Kegiatan pengabdian kepada masyarakat ini telah memberikan dampak yang baik untuk pelaku UMKM yang dipilih. Mereka mampu membuat vlog yang digunakan untuk bahan media promosi UMKM guna meningkatkan penjualan. Vlog yang dibuat dalam bahasa Inggris juga diharapkan untuk mendatangkan konsumen dari luar.
Implementing Project Based Learning Using Google Sites to Enhance Students’ Travel Writing Abilities Suharto, Ririn Pratiwi; Zubaidi, Zubaidi; Suryanto, Bambang; Setiawan, Ardian Wahyu; Putra, Dhony Manggala
PROJECT (Professional Journal of English Education) Vol. 8 No. 1 (2025): VOLUME 8 NUMBER 1, JANUARY 2025
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the intersection of project-based learning (PBL) and technology-enhanced language education, specifically focusing on the implementation of PBL through Google Sites to enhance students’ travel writing skills. The research aims to evaluate both the implementation of PBL in travel writing and students’ perceptions of this learning model. Utilizing a case study methodology, data were collected through observations and questionnaires. English for Tourism Industry students were divided into four groups, each consisting of five students, and each group created one Digital Travel Writing project. Findings indicate that all groups effectively followed three key steps in the PBL process: project preparation, implementation, and evaluation. The resulting Digital Travel Writing projects focused on Central Java, Bali, East Java, and West Nusa Tenggara. Questionnaire responses indicated that most students enjoyed the PBL activities. In conclusion, the implementation of project-based learning using Google Sites was successful in enhancing students’ abilities in the Travel Writing course.
Diseminasi Layanan Digital berbasis Artificial Intelligence di Kelurahan Tompokersan Lumajang Untuk Mendukung Terwujudnya Tata Kelola Inovatif Hakim, Lukman; Husin, Husin; Huda, Choirul; Wijanarko, Denny; Putra, Dhony Manggala; Aiman, Muhammad; Sudarmanto, Audrey Pramudita; Ramadani, Nabila Tri Andita
Journal of Community Development Vol. 5 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i3.1444

Abstract

Village Government is a miniature of the state and the front door after the family to build Human Resources (HR). One of the aims of the state is to provide service functions to the community.  Tompokersan village, Lumajang has implemented technology in its certificate-making services. The existing services are less effective because letter submitting still uses Google Forms. The service has several weaknesses, namely does not have a queue mechanism for submitting certificates, cannot prevent unauthorized users, submission data is not integrated, does not have AI-based customer service such as chatbots, and RT/RW heads carry out manual approval. This is considered less effective and has not been fully digitized. This makes the governance of Tompokersan Village less good. Tompokersan village requires a web and mobile-based information system that can solve these problems. Several certificates are usually made by the village, including a business certificate, a domicile certificate, a certificate of not being married, a certificate of being unable to pay, a death certificate, a birth certificate, and other certificates. This service aims to realize innovative governance in the Tompokersan village.  The results of the dissemination of Digital Services can solve partner problems, namely reducing queues at the sub-district office, validation by RT and RW heads can be done digitally, sub-district officers can easily record and report, and the public can participate in monitoring the status of letters that have been submitted via the mobile application.
Implementasi Deteksi Gerakan Tangan untuk Sistem Interaktif Kios menggunakan Metode Long Short-Term Memory (LSTM) Kurniasari, Arvita Agus; Wiryawan, I Gede; Dewi Puspitasari, Pramuditha Shinta; Rizaldi, Taufiq; Putra, Dhony Manggala
Komputika : Jurnal Sistem Komputer Vol. 14 No. 1 (2025): Komputika: Jurnal Sistem Komputer
Publisher : Computer Engineering Departement, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/komputika.v14i1.14914

Abstract

Deaf individuals in Indonesia face challenges in using voice-based technology. This study aims to develop an interactive kiosk system utilizing hand gesture detection based on Long Short-Term Memory (LSTM) to provide a more inclusive solution. The research process includes collecting hand gesture datasets using MediaPipe, splitting the dataset into training and testing data with a 75:25 ratio, and training the model using a Learning Rate Scheduler. The model architecture is designed to capture patterns from keypoint data by optimizing the use of dropout layers and the softmax activation function. The evaluation shows that the model achieves an accuracy of 90.22% on the test data, with an average precision of 91%, recall of 89%, and F1-score of 90%. The trial results also demonstrate consistent performance for simple gestures, while accuracy decreases for complex gestures and greater distances. This research provides a significant contribution to enabling voice-free interaction, particularly for deaf individuals, by integrating LSTM technology into interactive kiosk systems.
Pelatihan Dan Praktik Menulis Artikel Search Engine Optimization (SEO) Pada Media Sosial Untuk Produk Usaha Kuliner Kedai Monica Guna Meningkatkan Daya Beli Konsumen Zubaidi, Zubaidi; Maulidiyah, Fitrotul; Suharto, Ririn Pratiwi; Putra, Dhony Manggala
Khidmah Nusantara Vol. 1 No. 1 (2024): Agustus 2024
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/a77hzv31

Abstract

Kedai Monica merupakan satu industri rumahan bidang kuliner yang menjual produk kuliner homemade berkualitas, sehat, dan lezat. Dengan sistem pemesanan pre-order dan sistem katering, Kedai Monica memiliki sasaran target pelanggan mahasiswa dan para pekerja dengan mobilitas tinggi yang tidak memiliki banyak waktu untuk memasak sendiri. Industri rumahan yang masih tergolong baru ini belum memiliki lokasi yang tetap untuk makan di tempat sehingga para pelanggan hanya dapat memesan melalui nomor kontak yang tertera atau melalui aplikasi ojek online. Namun, selama pandemi COVID-19 Kedai Monica mengalami penurunan drastis untuk jumlah pesanan karena semua orang wajib berada di rumah. Hal ini tentu berpengaruh terhadap minat dan daya beli pelanggan terhadap produknya. Selain itu, akibat menurunnya daya beli ini, promosi yang selama ini dilakukan melalui media sosial juga berakhir stagnan atau bahkan berhenti. Kedai Monica memiliki potensi yang bagus untuk berkembang karena kedai ini berhasil mengemas makanan tradisional menjadi estetik dengan foto produk yang menarik. Akan tetapi, produk-produk ini kurang memiliki deskripsi menarik dan menjelaskan produk kuliner yang dijual secara detail sehingga pelanggan kurang berminat untuk membeli. Pengabdian ini menggunakan metode SL (Services Learning). Hasil kegiatan yaitu tim pengabdian memberikan pelatihan dan praktik menulis artikel Search Engine Optimization (SEO) pada media sosial untuk produk usaha kuliner Kedai Monica guna meningkatkan daya beli konsumen. Selain itu, terdapat peningkatan kompetensi mitra untuk meningkatkan penjualan.
PELATIHAN DAN PRAKTIK PEMBUATAN VLOG BISNIS BERBAHASA INGGRIS UNTUK MENDUKUNG PROMOSI PRODUK UMKM PASCA COVID-19 DI MALANG Suharto, Ririn Pratiwi; Putra, Dhony Manggala
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Sains dan Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.4563

Abstract

There are two MSME business owners in the Malang area, namely Mustika Jamur and Sari Kedelai Alfi who need a solution to increase their sales after the pandemic. The solution to help two MSME business owners is the idea of ​​training activities and the practice of making business vlogs in English. This activity held at Mustika Jamur and Sari Kedelai Alfi in Malang. Location selection is based on MSME products operating in the food and/or beverage sector in the Malang area. There are four stages of activities that have been carried out, including (1) providing knowledge about the meaning and concept of business vlogs, (2) providing knowledge about techniques for making business vlogs, (3) preparing a script for making business vlogs in English, and ( 4) practice making business vlogs in English. The results of this community service activity have had a good impact on the selected MSMEs. They are able to create vlogs which are used as promotional media material for MSMEs to increase sales. Vlogs made in English are also expected to attract consumers from abroad.
Pembuatan Vlog Bisnis oleh Mahasiswa Bahasa Inggris sebagai Model Pembelajaran Online Mata Kuliah Speaking Putra, Dhony Manggala; Suharto, Ririn Pratiwi
Jurnal Terapan Pendidikan Dasar dan Menengah Vol 2 No 4 (2022): Volume 2, Nomor 4, Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jtpdm.v2i4.683

Abstract

Banyak sektor kehidupan yang terdampak oleh pandemi COVID-19. Bidang pendidikan berubah dari pembelajaran offline menjadi pembelajaran online. Kondisi ini juga mempengaruhi sektor ekonomi khususnya bagi UMKM (Usaha Mikro Kecil Menengah). Menyikapi kondisi tersebut, pembelajaran speaking dilakukan secara online dirancang dalam bentuk pembuatan Vlog Bisnis yang berbasis pada mata kuliah English for Specific Purpose (ESP). Model pembelajaran ini bertujuan untuk memberikan peningkatan pada keterampilan speaking siswa dalam pembelajaran online melalui pembuatan vlog bisnis. Penelitian ini menyajikan analisis kuantitatif dan kualitatif dengan menggunakan data pre-test dan post-test, serta observasi. Subyek penelitian ini adalah 25 orang mahasiswa Bahasa Inggris yang mengambil matakuliah Speaking. Hasil penelitian menunjukkan bahwa pembuatan Vlog Bisnis berhasil memberikan peningkatan kemampuan speaking mahasiswa yang mengalami peningkatan sebesar rata-rata 27% pada aspek kosa kata, tata bahasa, kelancaran, pengucapan dan pemahaman.
The implementation of project-based learning through animated videos in reading for specialized information Suharto, Ririn Pratiwi; Zubaidi, Zubaidi; Maulidiyah, Fitrotul; Setiawan, Ardian Wahyu; Putra, Dhony Manggala
Journal of Research on English and Language Learning (J-REaLL) Vol. 5 No. 1 (2024): Journal of Research on English and Language Learning (J-REaLL)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/j-reall.v5i1.21500

Abstract

This research investigated the implementation of project-based learning through animated videos in reading for specialized information and the perception of students on it. This research differed from others because students visualized the information from the reading text into animated videos. The implementation of project-based learning through animated video was measured by observation. Students’ perceptions about it were measured from the questionnaire. Thirty-two vocational students took part in this research. Based on the results of observations, three steps of project-based learning supported students’ success in achieving the learning outcomes. The result showed that students’ positive responses about the process of creating animated videos were: they worked with group (65,6%); they tried to design their animated videos (62,5%); they accessed and used features properly (59,4%); and they enjoyed to learn reading for specialized information (71,9%). Students’ positive responses about the benefits of creating animation videos were: they established good communication (62,5%); they got a better understanding (71,9%); they felt easier to visualize the lesson material (62,5%); they were more motivated to read (53,1%), and they felt more enthusiastic to learn new vocabularies (65,6%). On the other hand, students’ negative responses showed that they spent a lot of time in making animated videos (9,4%). Lecturers recommended using easy and basic applications in creating animated videos, such as Canva. The implication of the research was students developed their creativity to visualize a reading text in the form of animated videos, and they understood the reading text.
Enhancing MSME marketing through creative digital content development in Bondowoso, Indonesia Putra, Dhony Manggala; Hakim, Lukman; Mukhlisoh, Nanik Anita; Suparto, Suparto; Afriansyah, Faisal Lutfi; Efendi, Rizky Kurniawan; Putri, Marsheila Karisa; Avriza, Ariel Henry; Fitriani, Rinfani Dwi
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 1 No. 3 (2025): March
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i3.5657

Abstract

This study addresses the challenges faced by four food-based Micro, Small, and Medium Enterprises (MSMEs) in Bondowoso, Indonesia—namely Ila Snack Bondowoso, Rien’s Kitchen, Tahu Sutrisno, and Kripik Ayu—in developing effective digital marketing content. Limited digital skills and resources hinder their ability to promote their products and reach broader audiences. To address this, the research employed the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to create high-quality promotional videos tailored to the needs of these MSMEs. These videos, featuring company profiles and product highlights, were crafted using professional-grade tools and enhanced with voiceovers to meet industry standards. The videos adhered to the AIDA (Attention, Interest, Desire, Action) model, ensuring effective audience engagement and action-driven messaging. Expert validation and field testing confirmed their effectiveness, while consumer feedback indicated a positive impact on purchasing decisions. This research highlights the potential of creative digital content to empower MSMEs, enhance product visibility, and strengthen market competitiveness. The findings provide a replicable framework for supporting small enterprises globally, underscoring the critical role of digital innovation in driving inclusive economic growth and cultural preservation.
Perancangan Website dan Penerapan Digital Marketing untuk UMKM Bahari Samudra dalam Meningkatkan Penjualan Dewanto, S.Kom, MT, Wahyu Kurnia; Firmansyah, Muhammad Hafidh; Albaab, Mochammad Rifki Ulil; Putra, Dhony Manggala; Tantri, Prisilia Angel
SEJAGAT : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Desember
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/sejagat.v2i3.6769

Abstract

Bahari Samudra MSMEs is a business engaged in marine aquaculture and fisheries, located in Banyuwangi, with lobsters and other marine fish as its main commodities. Despite having good cash flow, this MSME faces challenges in increasing sales because it still relies on traditional methods and lacks the use of digital technology. The main issues include the absence of a website, low knowledge of digital marketing, the lack of a digital financial recording system, and unstructured business management. This community service activity aims to improve the digital capacity of MSMEs through the following solutions: (1) website design and development, (2) digital marketing training, (3) digital accounting training, and (4) business management assistance. The implementation methods include preparation and field surveys, development of learning media, website implementation, training on the use of social media for marketing, and evaluation and monitoring. The expected outcomes of this activity are increased visibility and competitiveness of MSMEs, improved digital literacy, expanded market access, increased sales turnover, and contributions to strengthening the local economy. This program is designed as a concrete effort to encourage Bahari Samudra MSMEs to adapt to technological developments and changes in consumer behavior in the digital era.