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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) YUME : Journal of Management Jurnal GeoEkonomi Jurnal Suluh Pendidikan Visi Sosial Humaniora Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi ProBisnis : Jurnal Manajemen Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Tuhenori: Jurnal Ilmiah Multidisiplin
Zebua, Emanuel
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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ANALISIS PEMANFAATAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PRODUK FASHION DI PASAR YA’AHOWU KOTA GUNUNGSITOLI Zai, Windarni; Zalukhu, Yuterlin; Mendrofa, Yupiter; Zebua, Emanuel
Jurnal Suluh Pendidikan Vol 13 No 1 (2025): Maret 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v13i1.1819

Abstract

Social media is one of the means of exchanging information between individuals which can also be used as a marketing tool for a business for business actors. Utilization of social media as a means of communication and marketing can increase sales and build brand awareness for customers. The use of social media in promoting fashion products in Gunungsitoli City shows significant potential to increase visibility and sales. This study analyzes social media used in promoting fashion products. This study aims to determine the use of social media in promoting fashion products in the Ya'ahowu market in Gunungsitoli City and the obstacles faced by sellers in promoting fashion products. This study uses a qualitative method. Informants are fashion product sellers and consumers who make buying and selling transactions in the Gunungsitoli City market, where the informants consist of 5 people. The study was conducted by collecting data through interviews, observations and documentation. The results of this study indicate that the Analysis of the Utilization of Social Media in Promoting Fashion Products at the Ya'ahowu Market in Gunungsitoli City can significantly increase product visibility, and show customer satisfaction but also criticism of the effectiveness of the promotion, indicating the need for strategy adjustments to better suit customer needs.
The Application of Marketing Mix in Increasing Sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli Waruwu, Walina; Harefa, Idarni; Mendrofa, Yupiter; Zebua, Emanuel
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the application of the marketing mix in increasing sales at the Integrated Training and Skills Development Center (PLKT) BNKP Gunungsitoli. The marketing mix includes product, price, place, promotion, people, process, and physical evidence. The study uses a descriptive qualitative method with data collected through observation, interviews, and documentation. The results show that the implementation of the marketing mix has significantly contributed to increased public interest and purchase decisions at PLKT BNKP. Product variation and quality were found to attract customer attention, while competitive pricing strategies enhanced accessibility. Promotional efforts, especially through social media and community involvement, helped build brand awareness. Additionally, the role of skilled human resources, efficient service processes, and the physical environment of the institution also influenced consumer trust and loyalty. The findings suggest that a consistent and well-integrated marketing strategy is essential for sustaining business growth in training and skills development institutions.
Pengaruh Faktor Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Pada Pengguna Aplikasi Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Nias) Zandroto, Candirniawan; Gea, Nov Elhan; Laia, Otanius; Zebua, Emanuel
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 8, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v8i2.2024.754-759

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Faktor Kepercayaan Konsumen Terhadap Keputusan Pembelian Produk Pada Pengguna Aplikasi Shoppee Pada Mahasiswa Fakultas Ekonomi Universitas Nias, Penelitian ini menggunakan 2 Variabel yaitu Kepercayaan Konsumen (X) dan Keputusan pembelian (Y) dengan Sumber data yaitu data Primer dengan teknik pengumpulan data melalui Kuesioner dengan ukuran Sampel 81 Responden.  Jenis Penelitian yang digunakan dalam penelitian ini adalah Penelitian Kuantitatif, dari hasil penelitian maka disimpulkan bahwa hasil Uji T nilai sig 0,05 maka diperoleh nilai Sig. sebesar  0,000. Sehingga dengan nilai ini dapat dikatakan variabel Kepercayaan Konsumen (X) berpengaruh signifikan terhadap variabel Keputusan Pembelian Produk (Y) atau nilai Sig.0,000 0,05 maka Ho ditolak, Ha diterima. Maka variabel X memiliki (ada) pengaruh terhadap variabel Y.
Analisis Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Pada Mini Market Yuki Mart Kota Gunungsitoli Zebua, Arief Buala; Mendrofa, Yupiter; Zebua, Emanuel; Mendrofa, Martha Surya Dinata
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 8, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v8i2.2024.728-735

Abstract

Mini market dalam dunia perdagangan saat ini adalah toko yang menjual kebutuhan sehari-hari dengan ruang yang tidak terlalu luas. Mini market bukan lagi merupakan hal asing bagi masyarakat umum, terutama yang tinggal di kota-kota besar. Yuki Mart merupakan mini market yang beralamat di Jl. Sudirman No.79 desa Afilaza Kota Gunungsitoli. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh strategi marketing mix terhadap loyalitas konsumen pada Yuki Mart Kota Gunungsitoli dan untuk mengetahui strategi marketing mix apa saja yang dilakukan oleh Yuki Mart dalam meningkatkan loyalitas konsumen. Penelitian ini menggunakan jenis penelitian gabungan/campuran (mixed methods). Teknik pengumpulan data dalam penelitian ini adalah angket/kuesioner, wawancara, observasi dan dokumentasi. Pada penelitian kuantiatif, peneliti akan menyebarkan angket kepada 35 responden (konsumen) di Yuki Mart, pengolahan data menggunaan bantuan SPSS version  27. Setelah penelitian kuantitatif selesai maka, peneliti akan melakukan wawancara kepada 2 orang informan. Kemudian, data yang telah diperoleh dari informan akan dianalisis dengan reduksi data, penyajian data dan penarikan kesimpulan. Berdasarkan hasil penelitian yang telah dilakukan, maka diperoleh hasil bahwa hubungan antara marketing mix dan loyalitas konsumen pada mini market Yuki Mart Kota Gunungsitoli mempunyai hubungan yang sangat kuat dengan nilai pearson correlation sebesar 0,866. Dari hasil uji koefisien determinasi, diperoleh bahwa pengaruh marketing mix terhadap loyalitas konsumen sebesar 75,1% dan sisanya sebesar 24,9 dijalankan oleh faktor lain diluar dari penelitian ini serta dari hasil uji hipotesis atau uji t membuktikan bahwa H0 ditolak dan Ha diterima, dimana terdapat pengaruh marketing mix terhadap loyalitas konsumen pada Yuki Mart Kota Gunungsitoli.
Analysis of the Use of the Dana Application as a Digital Payment Tool in Facilitating Consumer Purchasing Transactions Zebua, Wasiat Elfan Daud; Mendrofa, Yupiter; Zebua, Emanuel; Gea, Jeliswan BIJ
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.562

Abstract

This research aims to achieve the following objectives: (1) to explore how the implementation of the DANA e-wallet facilitates consumer transactions at the Ya'ahowu Market in Gunungsitoli City; (2) to examine the usage patterns of the DANA application within the Ya'ahowu Market; and (3) to identify the challenges and risks associated with using the DANA application in simplifying transactions for consumers at the market. The research methods employed include observation, interviews, and documentation collection, with five respondents participating in the study. Based on interviews with key informants, the study found that the increasing adoption of e-wallets, such as DANA, has significantly streamlined transaction processes at Ya'ahowu Market. Informants revealed that, prior to the introduction of the DANA application, transactions were conducted solely in cash. However, since the app’s integration, both buyers and sellers at Ya'ahowu Market have embraced e-wallets, recognizing their potential to simplify transactions and enhance overall market efficiency. This shift demonstrates the market's effort to keep up with technological advancements in digital payment systems.
The Influence of Consumer Behavior on Purchasing Decisions Lase, Enifarmawati; Zebua, Emanuel; Mendrofa, Yupiter; Hulu, Perlindungan F.
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.638

Abstract

Retail trade is a very strategic trade in Indonesia because it is able to absorb labor after the agricultural sector. There are two types of retail trade, namely traditional retail which is directly represented by small traders or grocery traders in traditional markets and in housing and modern retail which is represented by supermarkets and minimarkets such as Alfamart and Indomaret. This proves that there is quite high economic growth and creates investment, but on the other hand, this can cause lethargy for traditional kiosk traders, even killing their businesses. Yuki Mart is one of the modern shops (minimarkets) in Gunungsitoli City. This research aims to find out how much influence consumer behavior has on purchasing decisions at Yuki Mart, Gunungsitoli City. This research uses quantitative methods. Respondents were 57 consumers who shopped at Yuki Mart, Gunungsitoli City in July, where researchers collected data using a questionnaire, then carried out data validity tests, data reliability tests, classical assumption tests (normality tests), coefficient of determination, and hypothesis tests (t tests). The results of the research show that the influence of consumer behavior on purchasing decisions at Yuki Mart, Gunungsitoli City, is 16.3% and the other 83.7% is influenced by other variables not included in this research.
The Effect of Price on Consumer Purchase Decisions Gea, Kurniawan; Bate’e, Maria Magdalena; Zebua, Emanuel; Telaumbanua, Aferiaman
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.671

Abstract

This study aims to determine whether financial inclusion has a positive effect on the sustainability of the SME sector in Lotu District, North Nias Regency, and to determine how much influence financial inclusion has on the sustainability of the SME sector, and to determine whether financial inclusion can overcome the challenges experienced by SME actors. The study was conducted in Lotu District, North Nias Regency. The research method used is a quantitative method with data collection through the distribution of questionnaires, documentation, and interviews, observations. The respondents in this study were 63 SME respondents. The results of this study indicate that the influence of financial inclusion has an influence on the sustainability of the SME sector by 20.4%. With increasing financial inclusion, it will further encourage SME actors to develop their businesses in the future.
Urgensi Layanan Quick Response Guna Mengatasi Komplain Pelanggan dalam Meningkatkan Kepercayaan Konsumen pada PT. JNE Express Cabang Gunungsitoli Lase, Sabari; Zebua, Emanuel; Telaumbanua, Eliagus; Bu.ulolo, Nanny A.
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam lingkungan bisnis yang kompetitif, pelayanan pelanggan yang responsif dan efektif menjadi kunci untuk mempertahankan dan meningkatkan kepercayaan konsumen. Penelitian ini menginvestigasi urgensi layanan Quick Response sebagai strategi yang diterapkan oleh PT. JNE Express Cabang Gunungsitoli dalam mengatasi komplain pelanggan dengan tujuan meningkatkan tingkat kepercayaan konsumen. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengumpulkan data melalui wawancara mendalam dengan pelanggan yang pernah mengajukan komplain kepada perusahaan, serta melalui analisis dokumen internal perusahaan terkait penanganan komplain. Hasil penelitian menunjukkan bahwa pelayanan Quick Response yang efektif berperan penting dalam memenuhi harapan pelanggan dan membangun kepercayaan. PT. JNE Express tidak menerapkan layanan quick respon khusus penanganan komplain pelanggan melainkan melakukan penanganan complain dengan komunikasi antara pelanggan yang komplain dengan karyawan. Hal ini dilakukan karena tingkat komplain sangat rendah. Pelanggan yang merasa bahwa komplain mereka ditangani dengan cepat dan dengan respon yang baik cenderung lebih puas dengan pengalaman mereka dan memiliki kecenderungan untuk tetap menjadi pelanggan setia. Penelitian ini juga mengidentifikasi beberapa tantangan yang dihadapi oleh PT. JNE Express Cabang Gunungsitoli dalam menerapkan layanan Quick Response, termasuk keterbatasan sumber daya dan perluasan kemampuan dalam mengintegrasikan teknologi untuk penanganan komplain yang lebih efisien.
Analisis Peramalan (Forecasting) Penjualan Tahu dengan Metode Single Moving Average untuk Mengoptimalkan Produksi pada Pabrik Tahu Nias Kurniawati Zega, Fani; Sukartini Hulu, Tri Hartati; Zebua, Serniati; Zebua, Emanuel
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8226

Abstract

Pada penelitian ini yang menjadi permasalahan utama adalah berapakah peramalan penjualan produk tahu dengan metode Single Moving Average, berapakah forecast error dari hasil peramalan, dan metode peramalan apa yang tepat untuk menentukan penjualan pada Pabrik Tahu Nias. Penelitian ini bertujuan untuk mengetahui peramalan penjualan produk tahu dengan metode Single Moving Average, untuk mengetahui forecast error dari hasil peramalan dan untuk mengetahui metode peramalan apa yang tepat untuk menentukan penjualan tahu. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif dan yang menjadi objek penelitian dalam penelitian ini adalah data penjualan Tahu di Pabrik Tahu Nias. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dokumentasi, Hasilnya menunjukkan bahwa metode terbaik adalah metode Single Moving Average 3 bulanan karena metode tersebut memiliki nilai rata-rata tingkat error paling kecil. Nilai rata-rata tingkat error pada metode Single Moving Average 3 bulanan adalah Mean Absolute Error (MAE) sebesar 1.650, Mean Squared Error (MSE) sebesar 5.183.159.6, Sedangkan hasil untuk peramalan penjualan tahu pada bulan berikutnya adalah 18.175 buah tahu.
Analisis Strategi Distribusi Dan Penentuan Harga Produk Baru Untuk Meraih Loyalitas Pelanggan Di Pt Maxis Paragon Kota Gunungsitoli Waruwu, Martin; Zebua, Emanuel; Gea , Nov Elhan; Telaumbanua, Eliagus
Visi Sosial Humaniora Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i1.2333

Abstract

Study This aim For know strategy marketing At PT. Maxis Paragon Gunungsitoli City And For know Strategy in distribution And determination price product For can reach Loyalty purchase at PT Maxis Paragon Gunungsitoli City . Type study This is study qualitative This use instrument study with guided on type research in _ use is form of interview instrument and observation amount informant on study This consists from 8 respondents . Based on results study that PT Maxis Paragon Gunungsitoli City own strategy in marketing that is with use segmentation market, targeting market And Differentiation And Position Market And in accordance with strategy in _ have , and in determine by ability And level education in _ have by employees. Strategy in marketing very determine in increase Distribution Product For can reach loyalty customer at PT Maxis Paragon Gunungsitoli City for less employees _ ability No give task or work , with exists training so they Can apply strategy marketing And increase Distribution product with exists training so Can know strategy And become something provisions in field marketing. At PT Maxis Paragon Gunungsitoli City walk with fluent And routine in enhancement Distribution For can reach loyalty customer very Good And No There is the obstacles that arise experience in company that
Co-Authors Ayler Beniah Ndraha Batee, Maria Magdalena Bate’e, Maria Magdalena Bu.ulolo, Nanny A. Daeli, Hillel El Sophos ea, Jeliswan Berkat Iman Jaya G Eliagus Telaumbanua ELIYUNUS WARUWU Fatolosa Hulu Gea , Nov Elhan Gea, Jeliswan BIJ Gea, Kurniawan Gea, Nov Elhan Gulo, Erwinta Gulo, Pasti Kasih Harefa, Frans Harefa, Idarni Harefa, Umi Kalsum Hasrat Sozanolo Harefa Hulu, Fatolosa Hulu, Feniati Hulu, Perlindungan F. Irvan Zebua, Ican Irvan Kurniawati Zega, Fani Lahagu, Feberlius Laia, Otanius Lase, Delipiter Lase, Enifarmawati Lase, Jusnamay Ertina Lase, Sabari Mendrofa, Krisnawati Mendrofa, Martha Surya Dinata Mendrofa, Yupiter Palindungan Lahagu Serniati Zebua Sukartini Hulu, Tri Hartati Telaumbanua, Abdinius Telaumbanua, Aferiaman Telaumbanua, Junius Waruwu, Feby Dhika Perdana Waruwu, Frisca Angela Waruwu, Martin Waruwu, Meiman Waruwu, Walina Zai, Windarni Zalukhu, Yuterlin Zandroto, Candirniawan Zebua, Arief Buala Zebua, Faevman Buala Zebua, Irfan Zebua, Mei Selvia Zebua, Sonia Zebua, Wasiat Elfan Daud Zendrato, Kasian