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All Journal POSITIF INTEK: Informatika dan Teknologi Informasi Journal of Tourism and Economic JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Sylva Lestari International Journal of Travel, Hospitality and Events Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Social Service and Empowerment
Murhadi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Meningkatkan Dampak Sosial Media: Konten Berkualitas & Strategi Pemasaran Online di Desa Wisata Mulyaharja Kota Bogor Fathiya, Hanny; Handayani, Eva; Samar, Yohanna Angelina; Winona, Caroline; Murhadi; Sulistiyowati, Reni
Journal of Social Service and Empowerment Vol. 2 No. 2 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i2.688

Abstract

ABSTRACT Mulyaharja Tourism Village, located in Bogor City, holds great potential for the development of natural and cultural tourism. However, the use of social media as a promotional tool remains limited. This community service program aims to enhance the capacity of tourism actors and local communities in effectively utilizing social media through training in content creation, digital marketing strategies, and consistent account management. The implementation methods include village potential mapping, social media training, workshops on designing tourism packages, and joint evaluations with participants. The results of the program indicate that although the village’s social media accounts already feature attractive content, consistency in posting and strategic management still needs improvement. With consistent and well-directed use of social media, Mulyaharja Tourism Village is expected to strengthen its tourism appeal while also supporting local economic development Keywoards: Media Social, Training, Marketing   ABSTRAK Desa Wisata Mulyaharja, Kota Bogor, memiliki potensi besar dalam pengembangan wisata alam dan budaya, namun pemanfaatan media sosial sebagai sarana promosi masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku wisata dan masyarakat lokal dalam memanfaatkan media sosial secara efektif melalui pelatihan pembuatan konten, strategi pemasaran digital, serta pengelolaan akun yang konsisten. Metode pelaksanaan meliputi perencanaan potensi desa, pelatihan penggunaan media sosial, workshop penyusunan paket wisata, serta evaluasi bersama peserta. Hasil kegiatan menunjukkan bahwa meskipun akun media sosial desa sudah memiliki konten menarik, konsistensi unggahan dan strategi pengelolaan masih perlu ditingkatkan. Dengan pemanfaatan media sosial yang konsisten dan terarah, Desa Mulyaharja diharapkan mampu memperkuat daya tarik wisata sekaligus mendukung pengembangan ekonomi lokal. Kata Kunci: Media Sosial, Pelatihan, Pemasaran
Do Culinary Preferences Vary Across Generations? Yogyakarta Experiences Suci Sandi Wachyuni; Nenny Wahyuni; Shinta Teviningrum; Kadek Wiweka; Murhadi
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/5mmy2c28

Abstract

The purpose of this research is to determine the culinary preferences of tourists in each generation, namely generation X, generation Y, and generation Z in Yogyakarta. Each generation has significant characteristic differences, as well as their culinary preferences. Generation X likes the practical nature of making consecutive visits to one restaurant that they think suits their taste. Generation Y tends to choose classy food with a fairly expensive price range which is in accordance with those who are at the peak of their careers. Generation Z will choose food by placing an order on an online application because of the high amount of using gadgets. To find out more about culinary preferences, a demographic segment analysis was carried out in each generation using quantitative research on data collection through library research and questionnaire surveys. Therefore, this research is expected to provide understanding and knowledge to readers regarding the culinary preferences that tourists are interested in each generation group, namely Y Generation, and Z Generation.
Analisis Kualitas Website Desa Krandegan Terhadap Kepuasan Pengguna Dengan Metode Webqual 4.0 Dan End-User Computing Satisfaction (EUCS) Nur Firmansyah, Rendy; Murhadi; Dewi Chirzah
POSITIF : Jurnal Sistem dan Teknologi Informasi Vol 11 No 1 (2025): Positif : Jurnal Sistem dan Teknologi Informasi
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/positif.v11i1.15189

Abstract

The advancement of information technology has encouraged the use of village websites as a means of digital public service. The Krandegan Village Website aims to deliver information and services to the community, but its quality needs to be evaluated in terms of user satisfaction. This study aims to analyze the influence of website quality on user satisfaction using the WebQual 4.0 and End-User Computing Satisfaction (EUCS) methods. WebQual 4.0 includes the dimensions of usability, information quality, and service interaction quality, while EUCS adds the timeliness dimension. This research employed a quantitative approach by distributing questionnaires to 100 website users. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results indicate that usability (t-statistic = 4.987) and timeliness (t-statistic = 4.103) significantly affect user satisfaction. Meanwhile, information quality (t-statistic = 1.976) and service interaction quality (t-statistic = 2.214) also show positive but less significant effects. These findings highlight the importance of timely information updates and a user-friendly interface. Recommendations are given to improve website navigation, design, and service interaction to support a more responsive and effective digital public service system.
Co-Authors Aditianto Agus Setiawan Christine Wulandari Dewi Chirzah Edric Maulana Endro Prasetyo Wahono Entas, Derinta Fathiya, Hanny Handayani, Eva Ike Yunia Pasa Irvan Rifa'i Jumasa, Hamid Muhammad Kadek Wiweka M. Slamet Riyadi Marwan MUNAWAR Murry Harmawan Saputra Nasution, Miftahul Jannah Nur Firmansyah, Rendy Ruzaini, Hafidz Salsabila Yasmin Wijaya Samar, Yohanna Angelina Samsul Bakri Satrio Shinta Teviningrum Suci Sandi Wachyuni Sulistiyowati, Reni Suyitno Tugiyono Wahju Tjahjo Saputro Wahyuni, Nenny Winona, Caroline