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All Journal INTEK: Informatika dan Teknologi Informasi JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Sylva Lestari International Journal of Travel, Hospitality and Events Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Social Service and Empowerment
Murhadi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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Meningkatkan Dampak Sosial Media: Konten Berkualitas & Strategi Pemasaran Online di Desa Wisata Mulyaharja Kota Bogor Fathiya, Hanny; Handayani, Eva; Samar, Yohanna Angelina; Winona, Caroline; Murhadi; Sulistiyowati, Reni
Journal of Social Service and Empowerment Vol. 2 No. 2 (2025): Journal of Social Service and Empowerment (JOSSE)
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/josse.v2i2.688

Abstract

ABSTRACT Mulyaharja Tourism Village, located in Bogor City, holds great potential for the development of natural and cultural tourism. However, the use of social media as a promotional tool remains limited. This community service program aims to enhance the capacity of tourism actors and local communities in effectively utilizing social media through training in content creation, digital marketing strategies, and consistent account management. The implementation methods include village potential mapping, social media training, workshops on designing tourism packages, and joint evaluations with participants. The results of the program indicate that although the village’s social media accounts already feature attractive content, consistency in posting and strategic management still needs improvement. With consistent and well-directed use of social media, Mulyaharja Tourism Village is expected to strengthen its tourism appeal while also supporting local economic development Keywoards: Media Social, Training, Marketing   ABSTRAK Desa Wisata Mulyaharja, Kota Bogor, memiliki potensi besar dalam pengembangan wisata alam dan budaya, namun pemanfaatan media sosial sebagai sarana promosi masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku wisata dan masyarakat lokal dalam memanfaatkan media sosial secara efektif melalui pelatihan pembuatan konten, strategi pemasaran digital, serta pengelolaan akun yang konsisten. Metode pelaksanaan meliputi perencanaan potensi desa, pelatihan penggunaan media sosial, workshop penyusunan paket wisata, serta evaluasi bersama peserta. Hasil kegiatan menunjukkan bahwa meskipun akun media sosial desa sudah memiliki konten menarik, konsistensi unggahan dan strategi pengelolaan masih perlu ditingkatkan. Dengan pemanfaatan media sosial yang konsisten dan terarah, Desa Mulyaharja diharapkan mampu memperkuat daya tarik wisata sekaligus mendukung pengembangan ekonomi lokal. Kata Kunci: Media Sosial, Pelatihan, Pemasaran
Co-Authors Aditianto Agus Setiawan Christine Wulandari Edric Maulana Endro Prasetyo Wahono Entas, Derinta Fathiya, Hanny Handayani, Eva Irvan Rifa'i Jumasa, Hamid Muhammad M. Slamet Riyadi Marwan MUNAWAR Murry Harmawan Saputra Nasution, Miftahul Jannah Pasa, Ike Yunia Ruzaini, Hafidz Salsabila Yasmin Wijaya Samar, Yohanna Angelina Samsul Bakri Satrio Sulistiyowati, Reni Suyitno Tugiyono Wahju Tjahjo Saputro Wahyuni, Nenny Winona, Caroline