Article Per Year (5 Year)
p-Index From 2021 - 2026
2.195
P-Index
This Author published in this journals
All Journal Equator Journal of Management and Entrepreneurship JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Integra Jurnal Manajemen Pemasaran Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JES (Jurnal Ekonomi STIEP) Journal of Business Management and Economic Development Jurnal Medika: Medika
Ema Trisnawati
Institut Bisnis Dan Ekonomi Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Social Media Marketing and Ecotourism Behavior in Marine Tourism: The Sequential Mediating Role of Environmental Knowledge and Environmental Perceived Value Taryati Sukmawati; Urada, Christanto Nanga; Trisnawati , Ema; Megawati
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8920

Abstract

This study examines whether social media marketing (SMM) influences ecotourism behavior (EB) at marine tourism destinations in West Kalimantan, Indonesia, through sequential mediation of environmental knowledge (EK) and environmental perceived value (EPV) within the S-O-R framework. PLS-SEM analysis of 355 respondents across Pulau Lemukutan, Pulau Temaju, and Pantai Temajuk reveals that SMM has no direct effect on EB but operates through two full mediation channels: a cognitive path via EK and an evaluative path via EPV. This establishes a boundary condition where ecotourism behavior requires cognitive-evaluative processing. Destination managers should prioritize educational content and ecological value-building over promotional strategies. Keywords: Social Media Marketing; Ecotourism Behavior; Environmental Knowledge; Environmental Perceived Value; Marine Tourism; S-O-R Framework; PLS-SEM
Double-Edged Sword of Strategic Agility: Capability Drivers of Sustainable Competitive Advantage in Higher Education Ema Trisnawati; Barkah Barkah; Wenny Pebrianti
Journal of Business Management and Economic Development Том 4 № 02 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i02.2399

Abstract

The growing demand for quality higher education in developing countries has placed private higher education institutions (PHEIs) under increasing pressure to build and sustain competitive advantage. Yet, how internal strategic capabilities collectively shape long-term competitiveness in these institutions remains insufficiently explored. This study investigates the influence of research capacity and marketing capability on sustainable competitive advantage among PHEIs in Indonesia, with strategic agility serving as a mediating variable. A quantitative explanatory design was adopted, drawing on survey data from 318 institutional leaders and analyzed through PLS-SEM. The findings reveal that both research capacity (β = 0.509, p < 0.001) and marketing capability (β = 0.455, p < 0.001) exert positive and significant direct effects on sustainable competitive advantage. However, strategic agility exhibits a significant negative direct effect (β = –0.367, p < 0.001), suggesting that excessive short-term responsiveness may undermine institutional stability. The mediation analysis indicates that strategic agility positively mediates the relationship between research capacity and competitive advantage, but negatively mediates the marketing capability–competitive advantage path. These findings contribute to the resource-based view and dynamic capabilities literature by demonstrating the nuanced role of strategic agility in higher education settings, offering practical guidance for PHEI leaders seeking to balance adaptability with long-term institutional coherence. The study extends the marketing capability literature by showing where market sensing strength becomes self-defeating, and offers PHEI leaders a clearer rule: deploy marketing capability for direct positioning, but moderate the speed and frequency of the strategic shifts it triggers.
Perilaku Continuance Intention dalam Layanan Perbankan: Perspektif Expectation Confirmation Theory Ema Trisnawati; Lisha Zein Chaniago; Taryati Sukmawati
Jurnal Ekonomi STIEP Vol. 11 No. 1 (2026): Jurnal Ekonomi STIEP (JES)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v11i1.649

Abstract

Penelitian ini bertujuan untuk menganalisis peran service quality dan expectation confirmation dalam membentuk continuance intention nasabah BRI Pontianak. Penelitian dilakukan di Pontianak dengan pendekatan yang digunakan adalah kuantitatif eksplanatori melalui metode survei terhadap nasabah yang telah memiliki pengalaman menggunakan layanan perbankan. Analisis data dilakukan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) smartPLS 3.0. Hasil penelitian menunjukkan bahwa expectation confirmation memiliki peran penting dalam mendorong continuance intention, baik secara langsung maupun melalui kepuasan nasabah. Kepuasan nasabah juga terbukti menjadi faktor utama yang memengaruhi keberlanjutan penggunaan layanan perbankan. Sebaliknya, service quality tidak menunjukkan pengaruh langsung maupun tidak langsung yang signifikan terhadap continuance intention, yang mengindikasikan bahwa kualitas pelayanan dipersepsikan sebagai standar dasar yang harus dipenuhi oleh bank. Temuan ini menegaskan bahwa keberlanjutan penggunaan layanan perbankan lebih ditentukan oleh kesesuaian antara harapan awal dan pengalaman layanan yang dirasakan nasabah. Penelitian ini merekomendasikan agar BRI di Pontianak lebih berfokus pada pengelolaan ekspektasi nasabah dan konsistensi pengalaman layanan untuk meningkatkan kepuasan serta memperkuat hubungan jangka panjang dengan nasabah. Penelitian ini juga memperluas penerapan Expectation Confirmation Theory dalam konteks layanan perbankan konvensional.
Co-Authors Ana Fitriana ARDIANSYAH ARDIANSYAH Audisty Prana Hardayu Barkah Barkah Feriansyah Gloria, Tri Yonepa Gusti Hardiansyah Harry Setiawan Herwanto Herwanto Kanelius, Alian Latifah Latifah Lisha Zein Chaniago Megawati Megawati Nurul Septya Magisa Panggabean, Astrid Juliana Purmono, Bintoro Bagus Puspitasari, Nindy Rifka Rifka Sapala, Silpanus Dian Sukma Febrianti Sukmawati, Taryati Sunaryono Taryati Sukmawati Urada, Christanto Nanga Wahyuningsih, Devi Wenny Pebrianti Yulianto Zaqira, Ananda Zulimi, Zulimi