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All Journal Niagawan Jurnal Dimensi Pendidikan dan Pembelajaran Cetta: Jurnal Ilmu Pendidikan Martabe : Jurnal Pengabdian Kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Science and Technology (FJST) Akuntansi: Jurnal Riset Ilmu Akuntansi Economic: Journal Economic and Business Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Putriku, Aurora Elise
Fakultas Ekonomi Universitas Negeri Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Pengenalan Lapangan Persekolahan (PLP) 2, Persepsi Profesi Guru, dan Motivasi terhadap Kesiapan Menjadi Guru: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2022 Universitas Negeri Medan Hermika Pinem; Aurora Elise Putriku
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/71d8kz36

Abstract

Readiness to become a professional teacher is influenced by academic experience, perceptions of the teaching profession, and internal motivation developed during teacher education. Previous studies have generally examined these factors separately, while limited evidence has explored their combined contribution among Business Education students participating in the School Field Introduction Program (PLP) 2. Employing a quantitative ex post facto approach, the research involved all 63 students of the 2022 Business Education cohort at Universitas Negeri Medan through total sampling. Data were collected using validated Likert-scale questionnaires and analyzed using multiple linear regression after fulfilling the classical assumption tests. The findings demonstrate that participation in PLP 2, positive perceptions of the teaching profession, and learning motivation each exert a positive and statistically significant influence on students' readiness to become teachers. Simultaneously, the three independent variables significantly explain variations in teacher readiness, with a coefficient of determination of 58.8%, indicating that the proposed model accounts for more than half of the observed readiness, while the remaining variance is associated with other factors beyond the scope of this research. These findings emphasize the importance of strengthening field teaching experiences, fostering positive professional perceptions, and enhancing student motivation as integrated strategies to improve the quality of prospective teachers. The study contributes empirical evidence supporting the development of teacher education programs that integrate pedagogical practice with professional and motivational development.
Pengaruh Penggunaan Artificial Intelligence (AI) dan Kecerdasan Emosional terhadap Kreativitas Belajar: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2023 Fakultas Ekonomi Universitas Negeri Medan Sepania Tiarasi L Tobing; Aurora Elise Putriku
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/4rktwh70

Abstract

The rapid development of Artificial Intelligence (AI) has transformed learning practices in higher education by expanding access to information, supporting idea generation, and facilitating academic problem-solving. However, the effectiveness of AI-assisted learning is strongly influenced by students’ emotional intelligence, which enables them to regulate emotions, maintain motivation, and process information critically. This quantitative research employed a causal associative approach to examine the influence of AI utilization and emotional intelligence on the learning creativity of Business Education students from the 2023 cohort at the Faculty of Economics, Universitas Negeri Medan. The study involved 60 respondents selected through saturated sampling. Data were collected using questionnaires and an online emotional intelligence test, then analyzed using multiple linear regression supported by validity, reliability, and classical assumption tests. The findings indicate that AI utilization has a positive and significant effect on learning creativity, while emotional intelligence also contributes positively and significantly to students’ creative learning outcomes. Simultaneously, both variables explain 50.8% of the variance in learning creativity, indicating that technological competence and emotional capability complement each other in fostering creative academic performance. These findings emphasize that AI should be utilized as a reflective learning partner rather than merely a shortcut for completing academic tasks. Strengthening emotional intelligence alongside responsible AI use is expected to encourage more innovative, independent, and sustainable learning practices among university students.
Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya Lenti Susanna Saragih; Aurora Elise Putriku; Sabda Dian Nurani Siahaan; Jufri Darma; Sri Wahyuni
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1254

Abstract

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.
DIGITALISASI BISNIS PRODUK BAJUMPER (BATIK JUMPUTAN PERJUANGAN) BERBASIS KEARIFAN LOKAL SEBAGAI UPAYA PEMBANGUNAN KEMANDIRIAN INDUSTRI KREATIF DESA PERJUANGAN, KECAMATAN SEI BALAI, KABUPATEN BATU BARA Aurora Elise Putriku; Sri Mutmainah; Rotua Sahat Pardamean Simanullang; Lucky Satria Pratama
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 7 (2026): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i7.%p

Abstract

Program pengabdian kepada masyarakat ini bertujuan mengatasi keterbatasan digital dan manajerial yang dihadapi pengrajin BAJUMPER (Batik Jumputan Perjuangan) di Desa Perjuangan, Kecamatan Sei Balai, Kabupaten Batu Bara, Sumatera Utara. Program dilaksanakan melalui pendekatan partisipatif berupa pelatihan, pendampingan, dan penerapan teknologi yang mencakup tiga bidang utama: peningkatan kualitas produksi, pemasaran digital, dan manajemen keuangan. Hasil kegiatan menunjukkan bahwa pemberian mesin jahit modern mampu mengurangi waktu produksi hingga 40% dan membuka peluang diversifikasi produk. Pelatihan pemasaran digital menghasilkan akun Instagram (bj_perjuangan) dan Shopee yang memperluas jangkauan pasar hingga luar kabupaten dan provinsi. Pelatihan manajemen keuangan berbasis SAK-EMKM dan sistem pembayaran QRIS meningkatkan transparansi transaksi. Dalam dua bulan pascaprogram, pendapatan mitra meningkat 10–15%. Program ini membuktikan bahwa pendekatan digitalisasi terpadu mampu mentransformasi industri kreatif berbasis desa menjadi merek lokal yang kompetitif dengan dampak ekonomi berkelanjutan
Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Menganalisis Strategi Pemasaran Indomie (PT Indofood Sukses Makmur Tbk) Dalam Pasar Internasional Aurora Elise Putriku; Lenti Susanna Saragih; Novita Sari Br Siboro; Mutiara Dwi Rizqina; Michael Sihombing
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 1 (2024): Januari : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.179

Abstract

Abstract This research aims to analyze the marketing strategy of PT Indofood Sukses Makmur Tbk to enter the international market with a focus on Indomie instant noodle products. Obtain data from trusted sources such as academic journals and books through library research methods. A qualitative approach is used to understand Indomie's marketing strategy through content analysis and data interpretation. This company is famous for its high quality products and various innovations, especially in instant noodle products. Quality standardization in the production process is the key to success in the global market. Apart from that, PT Indofood Sukses Makmur Tbk applies the cost-plus method in determining export selling prices so that its products are flexible and competitive in the international market. In terms of distribution, the company attaches great importance to quality, timeliness, safety and transportation costs. Indomie products are distributed through large wholesalers and retailers and are popular in overseas markets such as Australia. The findings show that effective and efficient marketing strategies have helped PT Indofood Sukses Makmur Tbk maintain and expand its global market share.
Analisis Strategi Ekspansi Kopiko (PT. Mayora Indah Tbk) Memasuki Pasar Internasional Arfina Sabila; Cindy Dwiana Putri; Nadia Indah Lestari; Lenti Susana Saragih; Aurora Elise Putriku
Jurnal Bisnis Inovatif dan Digital Vol. 1 No. 1 (2024): Januari : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v1i3.184

Abstract

This research aims to analyze Kopiko's expansion strategy in entering international markets. Kopiko, as a superior coffee candy product from Indonesia, has successfully penetrated more than 80 countries throughout the world. This research uses a qualitative approach with a literacur study method to understand the strategies implemented by Kopiko in achieving global success. Data was obtained through in-depth literature study on the official PT website. Mayora Indah Tbk, analysis of company documents, and related previous research. The research results show that Kopiko's success in the international market is supported by several key factors, namely: (1) product adaptation according to local consumer preferences in each country; (2) effective marketing strategies, including the use of social media, influencers, and engaging advertising campaigns; (3) collaboration with local distributors who have a wide distribution network; (4) continuous product innovation to maintain consumer interest; and (5) consistent product quality. Kopiko also utilizes in-depth market analysis to select target countries with high growth potential. This research concludes that product adaptation and innovation strategies, coupled with careful marketing and strategic distribution cooperation, are the main factors for Kopiko's success in international market expansion. These findings can be a reference for other companies who want to expand their business to the global market
Pemanfaatan Digital Marketing Sebagai Media Pemasaran Dalam Upaya Meningkatkan Kontribusi Ekspor UMKM di Era 4.0 Lenti Susana Saragih; Aurora Elise Putriku; Silvia Diva Sari; Yessi Novitasari Laia; Yoga Syahputra
Jurnal Strategi Bisnis Teknologi Vol. 1 No. 2 (2024): Mei : Jurnal Strategi Bisnis Teknologi (JUSBIT)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jusbit.v1i3.174

Abstract

This research aims to analyze the use of digital marketing as a marketing medium in an effort to increase the contribution of the Micro, Small and Medium Enterprises (MSME) sector to national exports in the Industrial Revolution 4.0 era. Digital marketing has opened up new opportunities for MSMEs to reach wider and more diverse markets, beyond traditional geographic boundaries. By using digital platforms, MSMEs can interact with global consumers, introduce their products and services to international markets, and build strong brand awareness. This research uses a literature study method to collect data from various related literature. The research results show that effective use of digital marketing can increase MSME sales turnover and overcome various obstacles faced in implementing digital marketing strategies. Therefore, digital marketing is an important strategy that must be adopted by MSMEs to increase their competitiveness in the global market and achieve sustainable growth.
Co-Authors Allya Ega Annisa hutauruk Andi Taufiq Umar Arfina Sabila Cindy Dwiana Putri Gultom, Candra Ronitua Hermika Pinem Jessica Putri Br. Sembiring Jufri Darma Lenti Susana Saragih Lenti Susanna Saragih lidya Mutiara Hutasoit Lucky Satria Pratama Michael Sihombing Mutiara Dwi Rizqina Nadia Indah Lestari Noni Rozaini Novita Indah Novita Indah Hasibuan Novita Sari Br Siboro Putri Sari M.J. Silaban Putri Sari Margaret J. Silaban Rahmadana, Muhammad Fitri Randeska Manullang Revita Yuni Rotua Sahat Pardamean Simanullang Sabda D N Siahaan Sabda D.N. Siahaan Sabda Dian Nurani Siahaan Selvia Santa Maria Siallagan Sepania Tiarasi L Tobing Silvia Diva Sari Sri Mutmainah Sri Wahyuni Suharianto , Joko Yessi Novitasari Laia Yoga Syahputra