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All Journal Niagawan Jurnal Dimensi Pendidikan dan Pembelajaran Cetta: Jurnal Ilmu Pendidikan AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Science and Technology (FJST) Economic: Journal Economic and Business MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Putriku, Aurora Elise
Fakultas Ekonomi Universitas Negeri Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Pengenalan Lapangan Persekolahan (PLP) 2, Persepsi Profesi Guru, dan Motivasi terhadap Kesiapan Menjadi Guru: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2022 Universitas Negeri Medan Hermika Pinem; Aurora Elise Putriku
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/71d8kz36

Abstract

Readiness to become a professional teacher is influenced by academic experience, perceptions of the teaching profession, and internal motivation developed during teacher education. Previous studies have generally examined these factors separately, while limited evidence has explored their combined contribution among Business Education students participating in the School Field Introduction Program (PLP) 2. Employing a quantitative ex post facto approach, the research involved all 63 students of the 2022 Business Education cohort at Universitas Negeri Medan through total sampling. Data were collected using validated Likert-scale questionnaires and analyzed using multiple linear regression after fulfilling the classical assumption tests. The findings demonstrate that participation in PLP 2, positive perceptions of the teaching profession, and learning motivation each exert a positive and statistically significant influence on students' readiness to become teachers. Simultaneously, the three independent variables significantly explain variations in teacher readiness, with a coefficient of determination of 58.8%, indicating that the proposed model accounts for more than half of the observed readiness, while the remaining variance is associated with other factors beyond the scope of this research. These findings emphasize the importance of strengthening field teaching experiences, fostering positive professional perceptions, and enhancing student motivation as integrated strategies to improve the quality of prospective teachers. The study contributes empirical evidence supporting the development of teacher education programs that integrate pedagogical practice with professional and motivational development.
Pengaruh Penggunaan Artificial Intelligence (AI) dan Kecerdasan Emosional terhadap Kreativitas Belajar: Studi pada Mahasiswa Program Studi Pendidikan Bisnis Stambuk 2023 Fakultas Ekonomi Universitas Negeri Medan Sepania Tiarasi L Tobing; Aurora Elise Putriku
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 1 (2026): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/4rktwh70

Abstract

The rapid development of Artificial Intelligence (AI) has transformed learning practices in higher education by expanding access to information, supporting idea generation, and facilitating academic problem-solving. However, the effectiveness of AI-assisted learning is strongly influenced by students’ emotional intelligence, which enables them to regulate emotions, maintain motivation, and process information critically. This quantitative research employed a causal associative approach to examine the influence of AI utilization and emotional intelligence on the learning creativity of Business Education students from the 2023 cohort at the Faculty of Economics, Universitas Negeri Medan. The study involved 60 respondents selected through saturated sampling. Data were collected using questionnaires and an online emotional intelligence test, then analyzed using multiple linear regression supported by validity, reliability, and classical assumption tests. The findings indicate that AI utilization has a positive and significant effect on learning creativity, while emotional intelligence also contributes positively and significantly to students’ creative learning outcomes. Simultaneously, both variables explain 50.8% of the variance in learning creativity, indicating that technological competence and emotional capability complement each other in fostering creative academic performance. These findings emphasize that AI should be utilized as a reflective learning partner rather than merely a shortcut for completing academic tasks. Strengthening emotional intelligence alongside responsible AI use is expected to encourage more innovative, independent, and sustainable learning practices among university students.
Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya Lenti Susanna Saragih; Aurora Elise Putriku; Sabda Dian Nurani Siahaan; Jufri Darma; Sri Wahyuni
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1254

Abstract

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.
Co-Authors Andi Taufiq Umar Gultom, Candra Ronitua Hermika Pinem Jessica Putri Br. Sembiring Jufri Darma Lenti Susanna Saragih Lucky Satria Pratama Noni Rozaini Novita Indah Novita Indah Hasibuan Putri Sari M.J. Silaban Putri Sari Margaret J. Silaban Rahmadana, Muhammad Fitri Randeska Manullang Revita Yuni Sabda D N Siahaan Sabda D.N. Siahaan Sabda Dian Nurani Siahaan Sepania Tiarasi L Tobing Sri Wahyuni Suharianto , Joko