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All Journal Jurnal Pendidikan Akuntansi (JPAK) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal of Business Management The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Wiyono, Luluk Cahyo
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Arts Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Journal : Journal of Business Management

 1 
Strategi Implementasi Relationship Marketing Melalui Customer Relationship Management Hariyadi, Candra; Wiyono, Luluk Cahyo; Saputra, Geri Barnas
Journal of Business Management Vol. 1 No. 1 (2023): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i1.1

Abstract

Penelitian ini menganalisis strategi yang dilakukan dalam implementasi alat CRM untuk manajemen pemasaran hubungan di perusahaan yang menyediakan layanan konsultasi. Untuk metodologi penelitian digunakan pendekatan kualitatif, metode eksplorasi dan analisis data berdasarkan paradigma penelitian interpretatif dengan studi kasus. Data dari setiap fase implementasi dikumpulkan dan dirinci untuk menyusun strategi implementasi untuk menganalisisnya secara individual. Diamati bahwa CRM adalah alat yang ampuh untuk membantu organisasi menghasilkan hubungan yang langgeng dengan pelanggan mereka dan meningkatkan profitabilitas perusahaan melalui retensi pelanggan dan pembelian kembali. Selain itu, diidentifikasi bahwa proses implementasi perlu diselaraskan dengan budaya organisasi, memiliki peran dan atribusi yang didefinisikan pada fase awal.
Rancangan Strategi dan Management Control System pada Perusahaan Manufaktur di Indonesia Hidayat, Taufik; Mayasari, Financia; Subagiyo, Amar; Cahyaningrum, Descha Giatri; Mahanani, Retno Sari; Wiyono, Luluk Cahyo
Journal of Business Management Vol. 1 No. 3 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i3.14

Abstract

Penelitian ini mengkaji hubungan antara strategi dan penggunaan Management Control System (MCS). Karya ini menggunakan Structural Equation Modeling (SEM) sebagai alat analisis multivariat. Aplikasi AMOS Software 16 digunakan sebagai alat tambahan untuk menyelesaikan masalah dalam pemodelan SEM. Sampel untuk penelitian ini adalah manajemen menengah ke atas dari organisasi manufaktur. Temuan penelitian menunjukkan bahwa ada hubungan yang menguntungkan antara pendekatan yang diinginkan dan sistem kontrol interaktif. Ada hubungan yang menguntungkan antara strategi yang ditargetkan dan sistem kontrol diagnostik. Strategi yang muncul dan memiliki asosiasi yang baik. Strategi yang muncul dan sistem kontrol diagnostik menunjukkan bahwa tidak ada dampak. Temuan ini kompatibel dengan teori kontingensi. MCS dipengaruhi oleh pengaturan di mana MCS berfungsi, dan perlu diubah dengan tuntutan dan kondisi organisasi.
Framework for Rural Development through an Modern Agribusiness System Based on Local Commodities: A Pilot Study in Suci Village, Jember Regency, East Java, Indonesia Widyatami, Linda Ekadewi; Wiyono, Luluk Cahyo; Widianta, Moh. Munih Dian; Lestari, Datik; Firmansyah, Akbar Maulana
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.183

Abstract

The development of agribusiness based on village level flagship commodities cannot be carried out in a partial or fragmented manner. It requires an integrated agribusiness system approach that encompasses the entire value chain from upstream to downstream. The objective of this study is to identify the potential of village flagship commodities within an integrated agribusiness system and to develop an Agribusiness Modernization System (AMS) through a case study conducted in Suci Village, Panti Subdistrict, Jember Regency, East Java. Agribusiness modernization has been shown to facilitate the introduction of appropriate technologies, enhance value-chain efficiency for agricultural products, and strengthen the capacities of farmers and local enterprises. Flagship commodities can be determined not merely by historical quantitative advantages but by competitive potential validated through four empirical domains: (1) biophysical contextuality verification, (2) sensory quality validation, (3) market valuation assessment, and (4) institutional readiness analysis. This study demonstrates that integrating the pillars of socio-economic governance with biophysical potential yields a comprehensive approach to rural development. The Place-Based Commodity Selection Framework provides a definitive answer to the fundamental question of commodity selection by moving beyond descriptive–historical methods toward a prescriptive–strategic paradigm. The four-domain analysis convincingly identifies coffee as the flagship commodity of Suci Village, with validation supported by convergent evidence on biophysical suitability, sensory quality potential, significant economic value opportunities, and institutional preparedness. Thus, this study makes a practical contribution to the development of sustainable and competitive rural agribusiness.
Co-Authors Ahmad, Arisona Andriyani, Fitriya Datik Lestari Descha Giatri Cahyaningrum Dian Kartika Sari, Dian Kartika Hariyadi, Candra Hartanto, Sugeng Kinanti, Lintang Anis Bena Maulana Firmansyah, Akbar Mayasari, Financia Nahrudi, Nahrudi Premasanam, Galih Dwi Retno Sari Mahanani Saputra, Geri Barnas Satya, Malinda Capri Nurul Subagiyo, Amar Sugiartono, Endro Taufik Hidayat Widianta, Moh. Munih Dian Widyatami, Linda Ekadewi