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All Journal Jurnal Manajemen dan Organisasi Jurnal Manajerial Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vivabio : Jurnal Pengabdian Multidisiplin eProceedings of Management Community: Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen Dan Akuntansi Medan Jurnal Informatika Ekonomi Bisnis
Prasetyo Hartanto
Universitas Telkom
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Role of Perceived Value as a Mediating Variable in Purchasing Decisions on Shopee E-Commerce: A Study of Gen Z Nugroho, Irfan Adi; Hartanto, Prasetyo
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1364

Abstract

This study aims to analyze the role of perceived value as a mediating variable in the relationship between brand trust and online customer reviews on purchasing decisions in Shopee e-commerce among Generation Z. This study uses a positivist and deductive approach, with a quantitative method through a survey of Generation Z respondents who actively shop on Shopee. The data obtained were analyzed using the Structural Equation Modeling (SEM) method to test the relationship between the research variables, with individual analysis units, minimal research involvement, and a noncontrived research setting. The results showed that Brand Trust and Online Customer Reviews had a positive effect on Perceived Value and Purchasing Decisions, and Perceived Value was proven to mediate the relationship between the independent variables and purchasing decisions. These findings have implications for e-commerce players in improving consumer trust and shopping experience to encourage purchasing decisions.
One Gerumbul One Product, sebuah Program Unggulan Desa Binangun yang Tertatih-tatih Irwan Susanto; Satya Fajar G; Prasetyo Hartanto; Elliza Arvinoviana S.K; Sulthan Abiyyu W
JURPIKAT Vol 7 No 2 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i2.2983

Abstract

Desa Binangun sebuah desa di kabupaten Banyumas memiliki berbagai potensi lokal. Pemerintah desa dan masyarakat berinisiataif untuk melakukan improvisasi pembangunan berbasis potensi lokal yang dinamai program one gerumbul one product (OGOP). Program ini menjadi program unggulan desa yang diharpkan akan membawa kesejahteraan bagi masyarakat. Namun pada kenyataanya program OGOP tidak berjalan sesuai harapan. Tujuan penelitian berbasis pengabdian ini bertujuan untuk mengidentifikasi penyebab masalah dan merumusakan solusinya. Penelitian ini menggunakan metode kualitatif dengan pendekatan validasi triangulasi. Hasil identifikasi permasalahan menunjukkan terdapat empat masalah, yang kemudian disusun empat solusi untuk mengatasinya. Hasil analisa dan pembahasan menunjukkan bahwa penyelesaian masalah tidak bisa dilakukan secara parsial, membutuhkan penyelesaian terintegrasi.
Co-Authors A Andhika Adi Nugroho, Irfan Adiibah, Fathya Affriza Brilyan Relo Pambudi Agus Putra Ahmad Fahreza, Ahmad Amalia Shifa Aldila Andhika, A Andini, Siwi Putri Ardolof Toar, Yandri Chusnul Maulidina Hidayat Cindi, Ramitha Janira Damas Ario Wicaksono, Dading Elliza Arvinoviana S.K Fegi Nisrina, Safira Irwan Susanto Juniarto, Antonius Kumala Sari, Cempaka Laij, Fransisca Lawrence Adi Supriyono Maulid, Dhijar Mulidina Hidayat, Chusnul Nisrina, Safira Fegi Novita, Wanda Nugroho, Irfan Adi Pradana, Vittrah Puspo Dewi Dirgantari Putri Andini, Siwi Ramitha Janira Cindi Ramitha Janira Cindi Ratih Hurriyati Rezky Ramadhan B.K, Muh Putra Satya Fajar G Sulthan Abiyyu W Toar, Yandri Ardolof BL