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Journal : Community Empowerment

Creating digital promotional material for Coban Waru Waterfall Sufiyanto Sufiyanto; Bagas Alfiansyah; Sari Yuniarti; Laksni Sedyowati; Djoko Andrijono
Community Empowerment Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8126

Abstract

The PKKM policy implemented during the Covid-19 pandemic had an effect on the decrease in tourism. Due to these losses, Coban Waru Waterfall's natural tourism management had to deal with abandoned tourist attractions. After the pandemic, there is a need to reintroduce and attract visitors to the Coban Waru waterfall natural tourist attraction. Through digital promotion, this activity aims to raise public awareness of Coban Waru waterfall natural tourism. The method consists of the use of digital media promotion and training in content creation. As a result of this activity, a profile video and a leaflet titled "Promotion of Coban Waru Waterfall Nature Tourism" were posted on the social media platforms YouTube and Instagram. Through digital marketing, it is possible to bring new tourist attractions to the public's attention.
Revitalization of thematic villages through red ginger cultivation in Mulyorejo Village, Malang City Sufiyanto Sufiyanto; Sari Yuniarti; Pindo Tutuko; Sunarjo Sunarjo; Djoko Andrijono; Ahmad Rivaldi; Erika Elice; Antalita Kirana Putri
Community Empowerment Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11301

Abstract

The Covid-19 pandemic has significantly impacted society, causing an economic crisis. The thematic village program is a community empowerment effort based on the unique potential characteristics of local communities. This community service program aims to strengthen the concept of thematic villages through the revitalization of the Ginger Red Thematic Village in RW 07, located in Mulyorejo Village, Sukun District, Malang City. The methods applied include outreach, assistance, and improvement of urban farming facilities for red ginger cultivation. The results of this community service program show that the revitalization of the Red Ginger Thematic Village has succeeded in increasing the function of the greenhouse, supporting the urban farming program, and increasing the number of successfully cultivated red ginger plants by the local community. This program represents a significant step in supporting economic recovery and community empowerment amidst the crisis caused by the Covid-19 pandemic.