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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Pengabdian Masyarakat Bhinneka Journal of Management, Entrepreneurship and Tourism AFADA: Jurnal Pengabdian Pada Masyarakat Alpatih: Jurnal Inovasi Pengabdian Masyarakat
Zain, Rohaeniyah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Nursing Public Health Social Sciences Other

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The Influence of Creativity, Price And Product Quality On Consumer Satisfaction in The Bamboo Weaving Craft Business in Loyok Village Nurlaili, Nurlaili; Fahrurrozi, Muh.; Zain, Rohaeniyah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 1 (2024): January 2024 Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i1.38

Abstract

This research aims to examine the effect of creativity (X1), price (X2) and product quality (X3) partially and simultaneously on consumer satisfaction in the Bamboo woven craft business in Loyok village. This study used a quantitative approach with 90 research subjects. The data collection techniques and instruments used are observation, questionnaires (questionnaires) and documentation. The data from this study were tested using classical assumption tests, multiple linear regression analysis, t tests (partial) and f tests (simultaneous), as for the analytical techniques used, namely quantitative descriptive. The results of this study showed that the creativity variable had a positive and significant effect as much as 0.038, price had a positive and significant effect as much as 0.000 and product quality had a positive and significant effect as much as 0.000. Thus, it can be stated that partially the independent variable affects consumer satisfaction in the bamboo weaving craft business in Loyok Village, because the significant value is < 0.05. The independent variable simultaneously had a positive and significant influence on the dependent variable with a significant value of 0.000, so it was proven that simultaneously the variables of creativity, price and product quality affected consumer satisfaction in the bamboo woven craft business in Loyok Village with a strong influence of 61% while 39% was influenced by other variables outside this study.
Pelatihan Recycle Sampah Organik Dan Anorganik Menjadi Produk Handycraft Dan Pupuk Sayur Rumahan Pada Ibu Rumah Tangga Di Desa Loyok Kecamatan Sikur Zain, Rohaeniyah; Susilawati, Susilawati; Muhammad, Farhana; Marudin; Sholihah, Isfi; Jailani, Huzain; Prio Utomo, Danang; Ali, Muhamad; Juaini, Muhamad
AFADA: Jurnal Pengabdian Pada Masyarakat Vol. 2 No. 2 (2024): AFADA: Jurnal Pengabdian Pada Masyarakat
Publisher : Fakultas Tarbiah Institut Agama Islam (IAI) Hamzanwadi Pancor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37216/afada.v2i2.1626

Abstract

Tujuan dari kegiatan ini terciptanya produk dan bertambahnya pengetahuan tentang barang Handycraft dan pupuk rumahan.Kegiatan ini berlangsung selama 3 bulan, Beberapa tahapan yang dilakukan diantaranya yang pertama sosialisasi kegiatan dan kordinasi dengan pihak Dinas Lingkungan Hidup Kabupaten Lombk Timur. Kedua Pelaksanaan kegiatan Pemanfaatan limbah anorganik pembuatan handycraft aneka pajangan. Ketiga Pelaksanan kegiatan Pemanfaatan limbah Dapur melalui Pembuatan Biopori dan Pupuk kompos.Keempat selanjutnya tetap dilakukan pemantauan selama 2 sampai 3 bulan. Peserta yang mengikuti kegiatan sangat antusias. Terlebuh lagi pada kegiatan pembuatan handicraft dilakukan dengan cara kompetisi antar kelompok peserta ibu ibu rumah tangga sehingga bisa mendapatkan hasil yang sangat memuaskan.
Strategies for Convection Industry toward Competitive Advantage: A SWOT Approach Susilawati, Susilawati; Pahrudin, Pahrudin; Zain, Rohaeniyah; Sholihah, Isfi; Agustina, Gina
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.29079

Abstract

This study aims to analyse business development strategies in increasing revenue in the convection industry of UP. Busana Butik. In an effort to compete in a dynamic market and face various challenges such as fluctuations in raw material prices, intense competition, and rapid changes in fashion trends, companies need to implement effective and efficient strategies. The research method used was qualitative with a descriptive approach carried out through observation, interviews and documentation to explain the research object directly. The steps in this study were carried out systematically through the SWOT analysis method to identify the strengths, weaknesses, opportunities, and threats faced by the company. Data was collected through interviews with the person in charge, head of production division and employees, as well as direct observation in the field. Based on internal and external analysis confirmed through SWOT analysis, UP Butik Fashion is in quadrant I, which indicates an aggressive position where the company can use its opportunities and strengths to attract more customers and increase revenue to maintain this aggressive position. UP. Butik Fashion can improve the quality of its products to produce durable and high-quality goods, expand promotional strategies to reach a wider audience, follow rapidly increasing demand, improve operational efficiency and reduce production costs through cooperation with the supply chain, continue to conduct market research and follow the latest trends, and provide job opportunities for experts in the field of convection. Thus, these strategies are expected to help UP. Butik Fashion achieve more significant growth in the convection industry
Meningkatkan kapasitas olahan makanan dan minuman dengan pembuatan sertifikat halal dan advokasi administrasi bisnis Susilawati, Susilawati; Zain, Rohaeniyah; Jailani, Huzain; Prio Utomo, Danang; Ali, Muhamad; Sholihah, Isfi; Muhammad, Farhana
ALPATIH: Jurnal Inovasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Desember
Publisher : Alpatih Harapan Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70115/alpatih.v1i2.109

Abstract

Kegiatan ini bertujuan untuk mengoptimalisasi BisnisSsturt Up agar bisa meningkatkan kapasitas olahan makanan dan minuman. Kegiatan ini berlangsung selama 1 tahun secara bertahap dikarenakan ada mentoring yang dilakukan juga sebelum pembuatan NIB dan sertifikat halal. Halal menjadi hukum wajib bagi umat Islam terutama dalam hal konsumsi makanan sehari-hari. Jaminan halal suatu produk makanan dewasa ini menjadi isu yang tidak dapat diabaikan bagi sebagian besar daerah di Indonesia. Kegiatan pengabdian ini dilakukan melalui metode pelatihan dan pendampingan  sampai terbit sertifikat halalnya. Dari 113 Pelaku usaha 15 Peraku usaha sudah terbit sertifikat halalnya dari MUI. Hal yang harus diperhatikan adalah komitmen dari pelaku usaha dalam meningkatkan kapasitas olahan makanan dan minuman
Inovasi Olahan Buah Pala Menjadi Produk Wellcome Drink Sebagai Strategi Pemberdayaan Ekonomi Dan Pengembangan Potensi Lokal Desa Tetebatu Tahun 2025 Zain, Rohaeniyah; Hidayati, Nurhikmah; Sapurta, Maesa; Saori, Sofian; Jannah, Pathil; Iswandari, Nisa; Adawiyah, Nadiatul; Maryuni, Reniya; Abdullah, Fauzi; Novitasari, Novitasari; Utami, Lira Sestina; Maoizati, Ziana
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.196

Abstract

Pengembangan usaha mikro, kecil, dan menengah (UMKM) merupakan strategi penting dalam mendorong pertumbuhan ekonomi lokal, khususnya melalui pemanfaatan potensi sumber daya alam daerah. Buah pala (Myristica fragrans) sebagai salah satu komoditas unggulan di berbagai wilayah Indonesia memiliki nilai ekonomi dan kesehatan yang tinggi, namun belum dimanfaatkan secara optimal. Kegiatan ini bertujuan untuk mengeksplorasi potensi buah pala sebagai bahan dasar inovasi produk welcome drink oleh pelaku UMKM, guna meningkatkan nilai tambah dan daya saing produk lokal. Metode kegiatan yang dilakukan meliputi observasi lapangan, wawancara dengan pelaku UMKM dan perangkat desa, sosialisasi potensi olahan buah pala, pelatihan pembuatan produk welcome drink, serta uji coba produk kepada masyarakat dan wisatawan. Kegiatan juga melibatkan partisipasi aktif kelompok sadar wisata (Pokdarwis) dan Karang Taruna sebagai mitra dalam promosi dan pengembangan produk. Hasil dari kegiatan ini menunjukkan bahwa pengolahan buah pala menjadi produk welcome drink tidak hanya memberikan manfaat kesehatan bagi konsumen, tetapi juga membuka peluang pengembangan produk kreatif berbasis potensi lokal. Inovasi ini mampu memperkuat identitas daerah serta mendorong pertumbuhan ekonomi masyarakat melalui pemberdayaan UMKM.
Analisis Pengaruh Gaya Hidup Hedonis Terhadap Perilaku Konsumtif Dalam Perspektif Ekonomi Islam Pada Masyarakat Desa Jero Gunung Kecamatan Sakra Barat Kabupaten Lombok Timur Sholihah, Isfi; Riswanto, Agus; Zain, Rohaeniyah; Safitri, Yuliana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.24949

Abstract

Consumption is the most basic human need. This is clearly  proven  in  the  people  of  Jero  Gunung  Village  where irrational and excessive consumption behaviour has been operating due to a hedonic lifestyle pattern. In fact, in Islamic economics, needs must be oriented towards rational and positive needs in accordance with the Islamic law. This research aims to determine the influence of a hedonic lifestyle on consumer behaviour from an Islamic economic perspective in the people of Jero Gunung Village. This type of research was quantitative correlational. The population of this research was the people of Jero Gunung Village who are indicated to have consumptive behaviour. The total research sample was 42 people using Simple Random Sampling techniques. The data analysis technique used in this research was simple regression analysis. The results of the research hypothesis test show that T count  >  T  table  with  scores  3.202  >  2.021.  Therefore,  the hypothesis which states "There was a significant influence between hedonic lifestyle and consumer behavior in the people of Jero Gunung Village" was accepted. The coefficient of determination or R2 shows a value of 0.204, which means that the hedonic lifestyle variable has an influence of 20.4% on the consumptive behaviour variable.   In   general,   the   hedonic   lifestyle   and   consumptive behaviour of the people of Jero Gunung Village are in the moderate category
Strategi Bertahan Pedagang Kue Basah dalam Upaya Menghadapi Persaingan Online Shop Di Desa Sikur Kabupaten Lombok Timur Susilawati, Susilawati; Zain, Rohaeniyah; Muhammad, Farhana; Sholihah, Isfi; Hidayatul Aini, Siska
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25640

Abstract

The aims of this research were; 1) To find out where a cake merchant is in the midst of an online shop and 2) To find out what strategy the village wet cake merchants used in tackling the online shop competition. The study involves qualitative methods. The subject of research is the 10 people selling dump cake in the Village of Sikur. The data in this study is obtained through three methods, namel observation, interviews, and documentation. The data from this study was analyzed by reducing data, presenting data and drawing conclusions. The results of this study indicate that; 1) The state of the wet cake traders in the Sikur Village has a few decreased buyers caused by the presence of a new trade that is trading through online shop. The presence of this new trades system makes competition among traders stronger and plus also the progress of society that makes conventional trade begins to be abandoned. As a result of revenue most of the the wet cake traders in the Sikur Village decreased. 2) Most of the wet cake merchants in the Village of Sikur have a special defense strategy. The strategy used is product quality improvement strategies and promotional strategies.
Strategi Promosi Pariwisata Berbasis Ekonomi Kreatif Dalam Meningkatkan Daya Tarik Wisatawan (Studi Kasus Destinasi Wisata Pantai Rambang) Susilawati, Susilawati; Zain, Rohaeniyah; Utomo, Danang Prio; Marselina, Selni
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.30312

Abstract

This research aims to ; find out creative economy-based tourism promotion strategies in increasing the tourist attraction of the Rambang Beach destination and the second objective is to find out the impact on the attraction or number of Rambang Beach tourists. The research method used in this research is qualitative descriptive research. Data sources were collected through primary data and secondary data. The subject of this research was carried out using snowball sampling. Using the snowball sampling technique, 33 village secretaries, tourism managers and the community were selected as informants.The research results also show that using alternative strategies along with creative economy-based tourism promotion strategies can increase the tourist attraction of Rambang Beach. To increase tourism there must be tourism that can attract visitors to come to the tourist spot. This tourism is by adding facilities with infrastructure that shows in the Rambang Beach tourist spot. So, from the village government's resources, they must have a strategy to increase tourist visitors who visit places on Rambang Beach.
Co-Authors Abdullah, Fauzi Adawiyah, Nadiatul Agustina, Gina Danang Prio Utomo Farhana Muhammad Hidayati, Nurhikmah Hidayatul Aini, Siska Huzain Jailani Iswandari, Nisa Jannah, Pathil Maoizati, Ziana Marselina, Selni Marudin Maryuni, Reniya Muh. Fahrurrozi Muhamad Ali Muhamad Juaini Novitasari Novitasari Nurlaili Nurlaili Pahrudin, Pahrudin Riswanto, Agus Safitri, Yuliana Saori, Sofian Sapurta, Maesa Sholihah, Isfi Susilawati, Susilawati Utami, Lira Sestina