Article Per Year (5 Year)
p-Index From 2021 - 2026
1.704
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH M-PROGRESS Jurnal Informasi dan Teknologi Jurnal Bisnis dan Manajemen West Science (JUMPER) Jurnal Inovatif : Inovasi Teknologi Informasi dan Informatika
Arijanti, Susi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : (JUMPER)

 1 
The Effect Of Business Strategy, Digital Transformation, And Competitive Advantage On Firm Performance Mayndarto, Eko Cahyo; Arijanti, Susi; Susilowati, Eko Meiningsih; Sampe, Ferdiandus
Journal Management & Economics Review (JUMPER) Vol. 2 No. 10 (2025): June
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v2i10.669

Abstract

This study investigates the effects of business strategy, digital transformation, and competitive advantage on firm performance among medium and large enterprises operating in Indonesia across various sectors. Using a purposive sample of 200 firms, data were collected from top- and mid-level managers and analyzed through multiple linear regression and mediation analysis. The results indicate that business strategy and digital transformation both have significant positive impacts on firm performance, with competitive advantage serving as the strongest predictor. Moreover, competitive advantage partially mediates the relationship between business strategy, digital transformation, and firm performance, highlighting its critical role in translating strategic and technological efforts into superior outcomes. These findings contribute to strategic management literature by integrating traditional and digital perspectives, offering practical insights for managers aiming to improve organizational performance in the context of rapid technological change and market competition. Limitations and directions for future research are also discussed.
The Influence of Entrepreneurial Orientation, Innovation Capability, and Risk-Taking on Business Performance Subroto, Agus Andi; Arijanti, Susi; Panjaitan, Ingrid; Purba, Ika Rosenta
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10 (2026): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10.979

Abstract

This study examines the influence of entrepreneurial orientation, innovation capability, and risk-taking on business performance among small and medium enterprises (SMEs). Grounded in the Resource-Based View and dynamic capabilities theory, the research investigates how strategic orientation and organizational capabilities contribute to firm performance in competitive and uncertain business environments. A quantitative explanatory approach was employed using survey data collected from 210 SME owners and managers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess both measurement and structural models. The findings reveal that entrepreneurial orientation, innovation capability, and risk-taking each have a positive and significant effect on business performance. Among these variables, innovation capability emerged as the strongest predictor, indicating that the ability to develop and implement new ideas, technologies, and processes plays a crucial role in enhancing firm outcomes. Entrepreneurial orientation significantly contributes by fostering proactive and innovative strategic behavior, while risk-taking supports performance through calculated engagement in uncertain opportunities. Collectively, the three variables explain a substantial proportion of variance in business performance, demonstrating the importance of integrating entrepreneurial mindset, innovation processes, and strategic risk behavior. The study provides theoretical contributions by offering an integrated framework of strategic drivers of performance and practical implications for SME managers seeking sustainable competitive advantage.
The Impact of Creativity, Market Orientation, and Competitive Strategy on Startup Performance Arijanti, Susi; Immanuel, Tukkot Hamonangan; Laksmi, Noorhani Dyani; Tahir, Muh Zulkifli
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1033

Abstract

This study aims to examine the impact of creativity, market orientation, and competitive strategy on startup performance. In an increasingly dynamic and competitive business environment, startups are required to leverage internal capabilities and external market insights to achieve sustainable growth. This research adopts a quantitative approach using a cross-sectional survey design, with data collected from 187 startup founders and managers in Indonesia through structured questionnaires. The data were analyzed using multiple linear regression analysis to test the proposed hypotheses. The results indicate that creativity, market orientation, and competitive strategy each have a positive and significant effect on startup performance. Among these variables, creativity emerges as the most influential factor, highlighting the importance of innovation and idea generation in enhancing business outcomes. Furthermore, the findings reveal that the three variables simultaneously contribute significantly to startup performance, suggesting that an integrated approach is essential for achieving optimal results. This study provides both theoretical and practical contributions by emphasizing the need for startups to align creative capabilities with market understanding and strategic positioning. The findings offer valuable insights for entrepreneurs and managers in developing effective strategies to improve performance and ensure long-term sustainability.
Co-Authors Akbar, Zulfikri Ambarwati, Retnoning Arief Yanto Rukmana Banned, Meikol Dendy K. Pramudito Diawati, Prety Donny Dharmawan Eka Putra, Johni Eko Meiningsih Susilowati Fermica Iskandar, Merissa Haribowo, Rio Immanuel, Tukkot Hamonangan Jayanto, Imam Kraugusteeliana Kraugusteeliana KUSNADY, DIDING Laksmi, Noorhani Dyani Maulina, Evaf Mayndarto, Eko Cahyo Oetomo, Dedy Setyo Panjaitan, Ingrid PURBA, IKA ROSENTA rmbarwati, retnoning Sampe, Ferdiandus Setiadi, Bekti Sintesa, Nika Subroto, Agus Andi Tahir, Muh Zulkifli Tri Susilowati Widyastuti, Dewi Dyah Yupiter Mendrofa