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Journal : Journal of Research and Technology

ANALISIS PENGARUH KUALITAS PELAYANAN AKADEMIK TERHADAP LOYALITAS MAHASISWA UNUSIDA DENGAN PENDEKATAN PARTIAL LEAST SQUARE (PLS) Usada, Untung; Hakim, Luqman; Kurniawati, Anita T.
Journal of Research and Technology Vol 2, No 2 (2016)
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.453 KB) | DOI: 10.5281/zenodo.2581973

Abstract

University does not only provide graduates in quantity but also concern about the quality and high discipline,capable of being dinamisator, innovator, motivator and agent of change and to thread high quality of human resources for the various types and levels of expertise. University should care to students’ service quality. University of Nahdlatul Ulama Sidoarjo is a new university in Sidoarjo. This University insists to improve the service quality. Service improvement is expected to affect the students’ satisfaction and trust. So it will be impected on students’ loyalty. The purpose of this study is to identify the impact of satisfaction level of service quality and trust which are expected to affect the students’ loyalty. The method used in this study is Partial Least Square (PLS), Smart PLS 2.0. The analysis results of existing models shows that service quality has an important role in keeping the students’ loyalty. For students, excellent service will give satisfaction and trust so the loyalty can be risen.
STRATEGI GREEN PRODUCT GUNA MENINGKATKAN KINERJA USAHA KECIL MENENGAH BERBASIS RAMAH LINGKUNGAN Usada, Untung; Murni, Arie Widya
Journal of Research and Technology Vol. 6 No. 1 (2020): JRT Volume 6 No 1 Jun 2020
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.236 KB) | DOI: 10.55732/jrt.v6i1.138

Abstract

Small and Medium Enterprises (SME) product innovation in order to support the concept of green products must be able to convince consumers. Product innovations which have been made that are not in accordance with the tastes of consumers, so the goods are less attractive to consumers. SMEs have difficulties in adjusting products that are environmentally friendly and acceptable to consumers. The high cost in innovating also results in SMEs who hesitate to modify the product. This study aimed to determine, describe, and analyze the effect of green products on the performance of SMEs in Sidoarjo. The first stage was to map green product criterias that affect the performance of environmentally-based SMEs, then analyse the effect of green products on the performance of environmentally-based SMEs. The method used in determining this effect was Partial Least Square (PLS). From the results of data processing, there were factors that influence the performance of environmentally friendly SMEs, namely the green product factor. Then a critical success factor analysis was carried out on the green product factor to determine the strategies that must be taken by environmentally friendly SMEs. The results of the analysis obtained strategy recommendations in improving the performance of SMEs were the strategy of selecting raw materials, choosing energy sources, using the amount of raw materials, and choosing product packaging materials. The strategy was in the context of developing environmentally friendly SMEs so they can improve SME competitiveness.
ANALISIS PENGARUH KUALITAS PELAYANAN AKADEMIK TERHADAP LOYALITAS MAHASISWA UNUSIDA DENGAN PENDEKATAN PARTIAL LEAST SQUARE (PLS) Untung Usada; Luqman Hakim; Anita T. Kurniawati
Journal of Research and Technology Vol. 2 No. 2 (2016): JRT Volume 2 No 2 Des 2016
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.453 KB) | DOI: 10.55732/jrt.v2i2.215

Abstract

University does not only provide graduates in quantity but also concern about the quality and high discipline,capable of being dinamisator, innovator, motivator and agent of change and to thread high quality of human resources for the various types and levels of expertise. University should care to students’ service quality. University of Nahdlatul Ulama Sidoarjo is a new university in Sidoarjo. This University insists to improve the service quality. Service improvement is expected to affect the students’ satisfaction and trust. So it will be impected on students’ loyalty. The purpose of this study is to identifythe impact of satisfaction level of service quality and trust which are expected to affect the students’ loyalty. The method used in this study is Partial Least Square (PLS), SmartPLS 2.0. The analysis results of existing models shows that service quality has an important role in keeping the students’ loyalty. For students, excellent service will give satisfaction and trust so the loyalty can be risen. Keywords: Service quality, Customer loyalty, Partial Least Square (PLS).
STRATEGI GREEN PRODUCT GUNA MENINGKATKAN KINERJA USAHA KECIL MENENGAH BERBASIS RAMAH LINGKUNGAN Usada, Untung; Murni, Arie Widya
Journal of Research and Technology Vol. 6 No. 1 (2020): JRT Volume 6 No 1 Jun 2020
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v6i1.138

Abstract

Small and Medium Enterprises (SME) product innovation in order to support the concept of green products must be able to convince consumers. Product innovations which have been made that are not in accordance with the tastes of consumers, so the goods are less attractive to consumers. SMEs have difficulties in adjusting products that are environmentally friendly and acceptable to consumers. The high cost in innovating also results in SMEs who hesitate to modify the product. This study aimed to determine, describe, and analyze the effect of green products on the performance of SMEs in Sidoarjo. The first stage was to map green product criterias that affect the performance of environmentally-based SMEs, then analyse the effect of green products on the performance of environmentally-based SMEs. The method used in determining this effect was Partial Least Square (PLS). From the results of data processing, there were factors that influence the performance of environmentally friendly SMEs, namely the green product factor. Then a critical success factor analysis was carried out on the green product factor to determine the strategies that must be taken by environmentally friendly SMEs. The results of the analysis obtained strategy recommendations in improving the performance of SMEs were the strategy of selecting raw materials, choosing energy sources, using the amount of raw materials, and choosing product packaging materials. The strategy was in the context of developing environmentally friendly SMEs so they can improve SME competitiveness.