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All Journal Journal of Research and Technology Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Jurnal SOLMA SENTRALISASI Tibuana : Journal of Applied Industrial Engineering Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) JISOS: Jurnal ilmu sosial Nusantara Community Empowerment Review Journal of Science and Social Development Nusantara Technology and Engineering Review Ulil Albab
Untung Usada
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Social Sciences Other

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Journal : SENTRALISASI

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Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Novie, Muhafidhah; Usada, Untung; Asitah, Nur
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

Abstract

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.
Optimization of Speed Innovation on the Influence of Customer Orientation on Market Performance Muhafidhah Novie; Untung Usada; Nur Asitah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1307

Abstract

The number of Small and Medium Enterprises (SMEs) is a business group that is an important part of national economic development. The number of SMEs continues to grow but is not matched by the increase in the marketing performance of these SMEs. This research was conducted to optimize speed innovation as a mediation between customer orientation and market performance. We used 172 samples based on 302 existing populations using stratified random sampling. The research method used in analyzing the relationship between the three variables is Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of data processing show that speed innovation can mediate customer orientation in improving the market performance. This study contributes to explaining the determinants of market performance for SMEs. The results of this study show that SMEs depend on customer orientation and innovation speed to improve market performance. Customer orientation is proven to improve market performance. Customer orientation has a positive effect on SMEs performance.
Co-Authors A.A. Ketut Agung Cahyawan W Aditya, Muhammad Zaki Afiyanto, Mohammad Reza aini, ella nur Anita T. Kurniawati Anita T. Kurniawati Ardhana Rahmayanti Ardiansyah, Muhammad Hilmidias Arie Widya Murni Asrori, Moh Syafaat Ayu Safitri Dian Fahriani Dian Fahriani Dian Fahriani Efendi, Ma'ruf Fathulloh, Muhammad Fatwa, Ibrahim Fauzia, Yunia Fawasyana Kusuma Istianto Fitriana, Riezca Nur H, Laily Haq, Adam Rifqi Arinal Hikam, Moch Irfanudin, Achmad Ali Irwansyah, Mochammad Teguh Khafid Khoirul Hanafi Kurniawan, Bagas Kurniawati, Anita T. Latif, Nashorudin Lestari, Heni Listin Fitrianah Luqman Hakim Luqman Hakim Machfudzil Asror Mas'ud, Muchamad Ali Maulana, Micola Miftach Mayangsari, Dhevita Mochammad Yusuf, Mochammad Mohammad Reza Afiyanto Mubarok, Muhammad Syahrul Muhafidhah Novie Muhafidzah Novie Nur Asitah Permadani, Panji Prakoso, Ardika Budi Prayoga, Renaldy Dimas Purwaningtyas, Esti Putra, Restu Frandana Putra, Ringga Bagaskara Putri, Safira Adelia Rahmadini, Annisa Lailatul Ramamustaria, Bagas Maulana Ruhaini Setiarno, Dandi Ari Setiawan, Mochammad Rendy Agus Setyaningsih, Eka Wahyu Setyawan, Rizky Kurnia Sugianti, Wiwik Wahyu Sulistiyowati, Dewi Sumiyarsono, Elmi Syah, Aly Mulid Tamimah, Miqoy Wahyu Eko Pujianto Wulandari, Lucia Putri Yunia Fauzia Zulfan Amrullah