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Strategi Pengembangan Komoditas Ayam KUB di Desa Masingai II, Kabupaten Tabalong Fitriani, Syahayunur; Tri Budiarto; M. Iqbal Nurulhaq
Jurnal Resolusi Konflik, CSR dan Pemberdayaan (CARE) Vol. 8 No. 2 (2023): Inovasi Sosial dan Pemberdayaan Masyarakat
Publisher : Center for Alternative Dispute Resolution and Empowerment (CARE) IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ayam Kampung Unggulan Balitbangtan (KUB) merupakan salah satu jenis ayam bukan ras yang dapat diambil daging dan telurnya sebagai hasil produksi. Keunggulan dari indukan (parent stock) ayam KUB adalah sifat mengeram lebih pendek dengan daya tetas 84%, produksi telur tinggi yaitu ±180 butir per tahun. Bobot badan yang dihasilkan ayam KUB tersebut berkisar antara 800 – 1000 gr selama pemeliharaan 10 minggu, jika dibandingkan dengan bobot ayam kampung biasa, pertumbuhan ayam KUB agar mencapai bobot maksimal memerlukan waktu 16 – 20 minggu. Prospek agribisnis ayam KUB memiliki potensi yang cukup baik karena permintaan dan peluang pasar yang menjanjikan. Peternak ayam KUB Desa Masingai II merupakan masyarakat Desa Masingai II yang mendapat bantuan DOC ayam KUB dari Program CSR PT Adaro Indonesia. Berdasarkan hal tersebut peternak ayam KUB Desa Masingai II memiliki peluang untuk mengembangkan usaha pembesaran dan produksi DOC ayam KUB sehingga adapun tujuan dari kegiatan ini adalah untuk menganalisis strategi pengembangan ayam KUB di Desa Masingai II. Strategi pengembangan ayam KUB di Desa Masingai II diawali dengan meningkatkan pengetahuan peternak mengenai manajemen pemeliharaan ayam KUB, manajemen kesehatan ayam KUB, manajemen penetasan telur dan produksi DOC ayam KUB, praktik pembuatan pakan alternatif, dan praktik pembuatan mesin tetas otomatis sederhana. Selanjutnya peternak juga dibelaki dengan pelatihan literasi keuangan serta akses permodalan. Terakhir masyarakat diajak untu berdiskusi bersama untuk menentukan sistem usaha budidaya aym KUB yang akan mereka jalankan kedepannya yaitu sistem pemeliharaan di rumah masing-masing dengan tujuan akhir dipasarkan secara kelompok.
Akses Layanan Publik untuk Kawasan dan Transportasi Desa di Situgede Kota Bogor (ALPUKAT DESA) Ilham Januar Pratama; Dela Watic Suyatno; Nurcahyo Ramadhan; Salma Tri Ambarsari; Aprilia Viola Wulandari; Adinda Maharani Hidayat; Muhamad Mulya Azhar; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1501

Abstract

Situ Gede Sub-district in Bogor City has the potential to develop tourism, yet still faces challenges in promoting tourist destinations and in operating administrative systems that have not adopted digital technology. To address these issues, a mixed-method approach was used by combining qualitative and quantitative methods through interviews and questionnaires involving local residents and village officials. The results showed that the majority of respondents gave positive responses to digital innovation and expressed their willingness to use an online platform. As a result, a village website was developed to serve as a digital platform facilitating the management of population documents and tourism information. The website is designed to improve the effectiveness of public services and strengthen the promotion of the village’s potential. This digital solution serves as an innovative approach to deliver fast, accessible, and community-oriented public services by leveraging technology.
Pemberdayaan UMKM Cihil Food melalui Inovasi QR Code Maharani Dinda Zakiyah; Faizatul Ulya; Dany Boy Surbakti; Deden Satria Asih Supriyadi; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1502

Abstract

UMKM are one form of micro, small, and medium enterprises that are formed because of someone's personal desire. UMKM actors must strive to increase competitive advantage, UMKM must increase adaptation to currently developing technology, increase the ability to use social media and digital marketing, increase product innovation, and expand the market are some of the right steps that are worthy of being taken by UMKM actors. This is worthy of being implemented in order to increase the selling value of UMKM, especially in order to be able to compete with foreign products that are increasingly flooding the national market, considering that UMKM are an economic sector that is able to reduce unemployment (Sudaryanto. 2011). UMKM through digital marketing development can help the community increase income so that they can follow the development of entrepreneurship. The method in implementing UMKM empowerment activities is carried out using observation, surveys, questionnaires, and interviews. The results of this empowerment are that this activity was attended by UMKM Cihil Food which has 10 members, socialization of social media and digital marketing through the creation of a special website for UMKM Cihil Food which is combined with Barcode (QR) innovation. Based on this activity, it was found that in improving the welfare of UMKM, what must be done is to make maximum use of technology, improve the community economy, and improve human resources.
Analisis Kemajuan Berbagai UMKM dalam Pemasaran di Desa Tegalwaru, Kabupaten Bogor, Jawa Barat Arya Dwi Praja Usman; Syifa Khoirunnisa; Siti Fitriah; Muhamad Bagus Jatmiko; Bonar Tua Sihite; Nike Nurindah RSB; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1505

Abstract

Tegalwaru Village in Ciampea District, Bogor Regency, possesses substantial potential for sustainable Micro, Small, and Medium Enterprise (MSME) development, yet faces challenges in marketing and digital adoption. This study aims to analyze the progress of MSMEs in Tegalwaru, focusing on production, marketing strategies, and ecotourism integration to enhance economic growth. Using a qualitative descriptive approach, data was collected through in-depth interviews with MSME actors, field observations, and document analysis. Findings indicate that while MSMEs have advanced in product diversification and production capacity, their growth is hindered by limited digital marketing skills and inadequate access to capital. Conversely, the village’s rich natural and cultural resources present significant opportunities for ecotourism, which could synergize with MSMEs to boost local income sustainably. The study highlights the need for targeted interventions, including digital literacy training, improved financing access, and collaborative efforts among MSMEs, local government, and tourism stakeholders. By strengthening these aspects, Tegalwaru can achieve holistic MSME development, fostering economic resilience and community welfare. The research underscores the importance of integrating MSMEs with ecotourism as a strategy for inclusive and sustainable rural development.
Digitalisasi Informasi Budidaya Jambu Kristal: Inovasi Website untuk Peningkatan Pengetahuan Petani di Desa Cikarawang Dema Mariska; Ajeng Dwi Rahayu; Aura Nurkhalis; Rina Octavia Hasanah; Kenji Faiz Kusuma; Andi Razan Ramiro; Muhamad Mulya Azhar; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1506

Abstract

Crystal guava farmers in Cikarawang Village, Bogor Regency, face challenges in accessing information related to proper cultivation techniques, from seedling to harvest. The lack of access to valid and easy-to-understand sources of information causes farmers to have difficulty in dealing with various cultivation problems, such as pests, diseases, and effective fertilization. In response to these problems, an innovation was developed in the form of a digital agricultural website containing a complete summary of material on crystal guava cultivation. This website is designed to be easily accessible to farmers and functions as a practical and efficient one-way information media. In addition, this website is also equipped with an online community feature through a discussion group connected to expert mentors in the field of crystal guava cultivation. This feature allows farmers to share experiences, discuss, and obtain direct guidance from experts. This innovation is expected to improve farmers' knowledge, skills, and independence in managing crystal guava cultivation sustainably.
Pengenalan dan Adopsi Teknologi Website Pemasaran Produk Pertanian: Analisis Transformasi Digital pada Kelompok Wanita Tani Kebun Soka Berseri Anggia Kamila Maharani; Anisa Dwi Ariani; Ega Maulana; Muhammad Fadhlan Restu; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 2 (2025): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i2.1508

Abstract

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.
Peningkatan Pengetahuan Petani Madu tentang Pemasaran Digital melalui Pengembangan Website E-Commerce KTH Sadar Tani Muda Desa Bojongmurni Pesalmen Butarbutar; Noviana Yuliawati; Arina Destyana; Bima Yeremia Hutahaean; Muhammad Sidiq Haryadi Sutisna; Ribka Wahyuni Simarmata; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Juli: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.808

Abstract

Digital marketing has become a crucial solution for honey farmers to boost sales and expand their market reach. This community service activity aims to enhance the knowledge of honey farmers in the KTH Sadar Tani Muda group regarding the use of e-commerce websites for honey product marketing. The methods employed include training, mentoring, and the development of a simple e-commerce platform-based website. The results indicate a significant improvement in farmers' understanding of digital marketing benefits, e-commerce features, and independent product content management. Additionally, the developed website has enhanced the online visibility of honey products. The impact of this initiative extends beyond increased sales, opening broader marketing opportunities. This activity is expected to serve as a model for other farmer groups in adopting digital technology for business development
Implementasi dan Strategi Pengembangan Digital Marketing pada UMKM di Desa Sinarsari, Kecamatan Dramaga, Kabupaten Bogor Bunga Fariza Hamid; Fairuz Syifa Hidayat; Nurshadrina Alifah Sajidah; Taufik Hidayat; Agief Julio Pratama; M. Iqbal Nurulhaq; Tri Budiarto; Widya Hasian Situmeang; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 3 No. 3 (2025): Juli: Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v3i3.809

Abstract

Digital marketing plays a crucial role in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. This study aims to analyze the extent of digital marketing implementation by MSMEs in Sinarsari Village and to design strategies for improving entrepreneurs' capabilities in optimizing digital marketing. The research uses a mixed-method approach, combining both qualitative and quantitative methods. The findings reveal that most MSMEs have utilized digital platforms such as social media, messaging apps, and online marketplaces to promote their products. The implementation of digital marketing has proven effective in increasing product visibility, expanding market reach, boosting sales, and improving income. However, several challenges remain, including limited technological knowledge and a lack of understanding of effective branding. Therefore, training programs and mentoring are necessary to help MSME actors optimize their digital marketing strategies. With a more strategic and effective application of digital marketing, MSMEs can grow sustainably and strengthen their position in both the local and national economy.
Manajemen Terpadu Budidaya Kale dalam Rumah Kaca untuk Meningkatkan Kualitas, Produktivitas, dan Nilai Ekonomi Hanaa Hafizhah; Muhamad Fadhilah Yahya; Lulu Dwi Ghania; Syifa Maharani; Neila Maulidya; Dwi Kartika Andini; Nisrina Nasila Anbarwati; Haidar Dhiya Razzan; Agief Julio Pratama; M. Iqbal Nurulhaq; Ririh Sekar Mardisiwi; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 4 No. 2 (2026): Juni: Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v4i2.6204

Abstract

Postharvest handling of leafy vegetables, such as kale (Brassica oleracea var. acephala), is crucial for maintaining product quality and market value. This study aims to review the application of sorting and grading processes in improving the quality of horticultural products. The method used is a literature review of scientific journals and relevant references related to postharvest handling of vegetables. The findings indicate that sorting functions to separate damaged and unmarketable products based on physical condition, while grading classifies products into quality categories based on size, shape, and visual appearance. These processes contribute to reducing postharvest losses, improving product uniformity, and increasing market value. Furthermore, proper sorting and grading support quality control and enhance efficiency in distribution and marketing systems. Therefore, sorting and grading are essential components of postharvest management to ensure product quality and market competitiveness.
Inovasi Budidaya Sawi Hidroponik Berbasis Otomasi Greenhouse untuk Meningkatkan Produktivitas dan Efisiensi Tesyahtul Senni Khairiyah; Nazwa Mirandes; Ellisa Umami; Desta Fauziah Setiawan; Adinda Aulia Dinasta; Hafiz Reyhan; Sayyida Shalikha Asy Syamsi; Nishtu Nur Holisah; Requelme Citra Purnama; Agief Julio Pratama; M. Iqbal Nurulhaq; Ririh Sekar Mardisiwi; Ratih Kemala Dewi; Restu Puji Mumpuni; Edi Wiraguna
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 4 No. 2 (2026): Juni: Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v4i2.6205

Abstract

Hydroponic cultivation of mustard greens (Brassica juncea L.) in greenhouses is an effective alternative for overcoming land limitations, particularly in urban areas. Hydroponic systems enable plants to obtain nutrients optimally through the application of the Nutrient Film Technique (NFT) and Deep Flow Technique (DFT), thereby promoting more efficient plant growth. In addition, the success of hydroponic mustard cultivation is influenced by environmental control, including temperatures ranging from 15–35°C and relative humidity levels of 70–90%. Plant nutrient requirements are supplied through an AB Mix nutrient solution with a pH range of 5.5–6.5 and an electrical conductivity (EC) value of 1.5–3.0 mS/cm. This review aims to analyze various factors affecting the growth of hydroponic mustard greens, including nutrient management, environmental conditions, and biological pest and disease control using beneficial agents such as Trichoderma and Bacillus. Furthermore, this study discusses several technical and economic challenges that may influence cultivation success. The findings indicate that hydroponic systems can significantly improve crop productivity and yield quality, reduce the use of chemical pesticides, and support the implementation of sustainable and environmentally friendly urban agriculture in Indonesia.
Co-Authors Aannisa Suhaila Adiba Azzahra Adinda Aulia Dinasta Adinda Maharani Hidayat Adinda Regita Wardani Agief Julio Pratama Ahmad Fauzi Inu Kertopati Ajeng Dwi Rahayu Andi Razan Ramiro Anggia Kamila Maharani Anindya Putri Inayaah Anisa Dwi Ariani Annisa Rezki Amanda Aprilia Viola Wulandari Arina Destyana Arya Dwi Praja Usman Aura Nurkhalis Bima Yeremia Hutahaean Bonar Tua Sihite Bunga Fariza Hamid Cindona Aura Ramadhan Danis Syah Nabil Dany Boy Surbakti Davina Marsha Fadina Deden Satria Asih Supriyadi Dela Watic Suyatno Dema Mariska Desta Fauziah Setiawan Dewi Ismul Latif Dewi, Ratih Kemala Dwi Kartika Andini Edi Wiraguna Ega Maulana Ellisa Umami Fairuz Syifa Hidayat Faizatul Ulya Fitriani, Syahayunur Frida Mutia Sari Hafiz Reyhan Haidar Dhiya Razzan Hanaa Hafizhah Ihza Fadlan Izzuddin Ilham Januar Pratama Iva Iryana Kaban Kenji Faiz Kusuma Lulu Dwi Ghania Maharani Dinda Zakiyah Mardisiwi, Ririh Sekar Muhamad Bagus Jatmiko Muhamad Fadhilah Yahya Muhamad Mulya Azhar Muhammad Fadhlan Restu Muhammad Farrel Raya Syamsuddin Muhammad Raihan Yahya Muhammad Sidiq Haryadi Sutisna Mumpuni, Restu Puji Nabila Intan Fadiyah Najla Natasha Nisrina Ridwan Nasywa Nurayudya Irawan Navez Azzam Martana Nazwa Mirandes Neila Maulidya Nike Nurindah RSB Nishtu Nur Holisah Nisrina Aprilda Conita Nisrina Hamidah Nisrina Nasila Anbarwati Noerisma Addawiyah Alqadri Noviana Yuliawati Nurcahyo Ramadhan Nurshadrina Alifah Sajidah Pesalmen Butarbutar Putri Salwa Zanjambila Rabbani Gadhah Kun Atha Requelme Citra Purnama Ribka Wahyuni Simarmata Rina Octavia Hasanah Salma Tri Ambarsari Sayyida Shalikha Asy Syamsi Siti Fitriah Syifa Khoirunnisa Syifa Maharani Taufik Hidayat Tesyahtul Senni Khairiyah Tiara Levana Tri Budiarto Widya Hasian Situmeang Zaskia Citra Izati