Garuda - Garba Rujukan Digital

Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Pembelian Pambudi, Firman Tulus; Ambarwati, Diana; Akbar, Taufik; Lestari, Veronika Nugraheni Sri; Nurmawati, Nurmawati; Sutariyono, Sutariyono
Commodities, Journal of Economic and Business Vol 5 No 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1014

This study discusses the influence of location, price, promotion and purchasing decisions at the Kharisma Agung supermarket. This study aims to determine the effect partially and simultaneously of, Price, Promotion on Purchasing Decisions at Kharisma Agung Supermarkets. To achieve this goal, the research method used is quantitative. The sampling technique used was proportionate stratified random sampling and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression. The independent variables in this study are Location, Price, Promotion of Purchase Decisions while Purchasing Decisions as the dependent variable. The research data was obtained through a questionnaire given to customers who made purchases at Kharisma Agung Supermarkets on August 1 - 10, 2020, who were> 20 years old and <55 years old. The results show that Location, Price, and Promotion partially and simultaneously affect the Purchase Decision at Kharisma Agung Supermarkets. In this regard, Kharisma Agung Trenggalek Supermarkets should improve the location again because it has been proven to be able to influence the Purchase Decision of Kharisma Agung Supermarkets, Prices are also well maintained by supermarkets and increase the material provided in the Promotion to support customers in determining Purchasing Decisions.

Penerapan Affiliate Marketing Terhadap Peningkatan Penjualan Zainuddin, Zulkifli; Sutariyono, Sutariyono
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 6 No. 1 (2025): January 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/t97fqc64

Pengaruh Affiliate Marketing Terhadap Peningkatan Penjualan, Penelitian ini ingin melihat Affiliate Marketing melalui strategi yang ada dapat membangun peningkatan penjualan. Obyek pada penelitian ini kepada masyarakat sebanyak 40 orang dengan jadwal panelitian di tanggal 20 Desember hingga 31 Desember 2025. Jenis penelitian yang digunakan dalam penelitian adalah penelitian deskriptif kuantitatif. Data yang diolah adalah hasil dari penyebaran kuesioner kepada pelanggan marketplace/e-commerce. Metode pengambilan sampel adalah purposive sampling dan teknik yang digunakan dalam pengambilan responden adalah pengambilan sampel secara acak. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear sederhana. Berdasarkan hasil analisis data dapat disimpulkan bahwa Affiliate Marketing berpengaruh positif dan signifikan terhadap Peningkatan Penjualan di marketplace/e-commerce transparansi dapat meningkatkan motivasi serta komitmen karyawan.

Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition: Branding Strategy of Local Screen Printing Plastic Bag MSMEs in Facing Global Market Competition Tohiroh, Tohiroh; Sutariyono, Sutariyono; Mulasih, Siti; Alfarisi, Sya’ban Maulana; Muharifah, Isnaini
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3761

The Micro, Small, and Medium Enterprises (MSMEs) industry in Indonesia plays an important role in the country's economy, especially in the creative and manufacturing industries. One of the products that is increasingly developing is local screen-printed plastic bags, but faces increasingly tight global market competition. The purpose of this study is to identify and analyze branding strategies implemented by local screen-printed plastic bag MSMEs in competing in the global market. This study uses a qualitative approach with a case study method on MSME actors engaged in the screen-printed plastic bag industry. The results of the study indicate that branding strategies are essential to increase the competitiveness of MSMEs in the global market. It is important for MSMEs to pay attention to global trends such as tourism and environmentally friendly technology to attract the attention of global consumers. This study also found that brand strengthening and consistent communication with consumers through digital platforms can be a significant competitive advantage. The implication of this study is that MSMEs need to be more adaptive to changes in the global market and take advantage of various opportunities to improve their position in the international market through innovative and planned branding strategies.

Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Pembelian Pambudi, Firman Tulus; Ambarwati, Diana; Akbar, Taufik; Lestari, Veronika Nugraheni Sri; Nurmawati, Nurmawati; Sutariyono, Sutariyono
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1014

This study discusses the influence of location, price, promotion and purchasing decisions at the Kharisma Agung supermarket. This study aims to determine the effect partially and simultaneously of, Price, Promotion on Purchasing Decisions at Kharisma Agung Supermarkets. To achieve this goal, the research method used is quantitative. The sampling technique used was proportionate stratified random sampling and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression. The independent variables in this study are Location, Price, Promotion of Purchase Decisions while Purchasing Decisions as the dependent variable. The research data was obtained through a questionnaire given to customers who made purchases at Kharisma Agung Supermarkets on August 1 - 10, 2020, who were> 20 years old and <55 years old. The results show that Location, Price, and Promotion partially and simultaneously affect the Purchase Decision at Kharisma Agung Supermarkets. In this regard, Kharisma Agung Trenggalek Supermarkets should improve the location again because it has been proven to be able to influence the Purchase Decision of Kharisma Agung Supermarkets, Prices are also well maintained by supermarkets and increase the material provided in the Promotion to support customers in determining Purchasing Decisions.

Peningkatan Kesejahteraan Masyarakat Melalui Budidaya Jangkrik Di Kota Tangerang Selatan Sutariyono, Sutariyono; Saksana, Joned Ceilendra; Amalia, Fisy; Aisha, Neila; Adiguna, Patria; Nurrahman, Syafran; Herawati, Tuti; Tohiroh, Tohiroh; Saefullah, A
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/k6k9qn20

This activity aims to assess the benefits of cricket farming for improving community welfare in South Tangerang City. In economic and agroecological contexts, cricket farming offers an environmentally friendly solution for producing alternative food and feed. The method used in this study combines material presentations on cricket farming, direct observation, and practical discussions at the farming site. The program involves 30 farmers, workers, and local community members. The activity took place on Saturday, May 25, 2024, focusing on cricket farming management, including cage preparation, cricket maintenance until harvest, marketing, and financial management of the business. The results show that using technology in cricket farming not only increases productivity but also supports sustainability by reducing waste and optimizing resource use. Additionally, crickets have great potential as an alternative protein source that can support global food security. This study provides important insights into cricket farming, from cage preparation and maintenance to harvesting, marketing the products, and managing the business finances. The findings indicate that a more efficient and sustainable production system can enhance community welfare

Edukasi Keuangan dan Pemasaran untuk Peternak Jangkrik: Kunci Kesuksesan UMKM Hakim, Melati Puspita; Syaputra, Riawan; Herawati, Tuti; Sutariyono, Sutariyono; Saefullah, Aep; Adiguna, Patria; Aisha, Neila
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/t36msx35

This community service activity aims to enhance the knowledge of cricket farmers in financial recording and marketing strategies to help their businesses grow effectively. Conducted on May 25, 2024, this event took place at a cricket farming UMKM (Micro, Small, and Medium Enterprises) located on Jln. Benda Permai II, Pd Benda, Pamulang District, South Tangerang. The activity is a collaboration between Sekolah Tinggi Ilmu Ekonomi Ganesha (STIE GANESHA) and local farmers. The program ran from 08:00 to 12:00 WIB and aimed to apply knowledge and research findings to improve community welfare. The participating lecturers conducted research covering digital marketing, financial analysis, and human resource development. The results of this research are expected to improve production efficiency, marketing, and financial management of UMKM. The main problems faced by the farmers include limited access to bank loans and a lack of strategies to increase sales. Through this program, STIE Ganesha is committed to supporting and developing the potential of local UMKM, while also contributing positively to the welfare of the South Tangerang community.The results of this activity showed an increase in financial and marketing literacy among cricket farming UMKM owners. Jhandriansyah, a dim sum entrepreneur and cricket farmer, expressed his gratitude for the guidance provided, stating that the collaboration with STIE Ganesha greatly helped his business grow

Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Adiguna, Patria; Sutariyono, Sutariyono; Aisha, Neila; Herawati, Tuti; Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Hakim, Melati Puspita; Syaputra, Riawan; Sitohang, Ronny Marthin
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy

Pelatihan pemutakhiran akun Sinta dan akun Bima bagi dosen tetap STIE Ganesha, Jakarta Candra, Hendra; Fadli, Ahmad; Saefullah, Aep; Pardian, Ramadani; Ramayanti, Putri Noor; Saputri, Haria; Sutariyono, Sutariyono; Asmana, Yandi; Kusnaedi, Ujang
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.22858

AbstrakPada lingkungan akademisi khususnya dosen pasti sudah sangat familiar dengan yang namanya website SINTA dan website BIMA. Adapun tujuan dari kegiatan ini adalah untuk filtering dosen-dosen yang belum memiliki akun SINTA dan BIMA di lingkungan STIE GANESHA kemudian dilakukan pemutakhiran dengan cara updating, upgrading dan syncronzing pada akun-akun tersebut. Metode yang digunakan pada kegiatan PKM ini adalah metode ceramah dan praktek langsung. Adapun hasil dari kegiatan PKM ini adalah seluruh dosen telah di buatkan akun BIMA yang nantinya dapat digunakan ketika ingin mengajukan proposal dana hibah penelitian dari KEMENBUDRISTEK, sedangkan untuk akun SINTA, jumlah dosen yang telah memiliki akun adalah sebanyak 34 Dosen dan setelah terselenggarakan kegiatan ini jumlahnya menjadi 44 Dosen yang berarti bertambah 10 Dosen dan juga seluruh dosen yang hadir diberikan workshop tentang bagaimana cara input dan sinkronisasi karya tulis yang telah mereka terbitkan di jurnal nasional maupun internasional kedalam akun SINTA mereka dengan tujuan untuk mendapatkan score SINTA.Kata kunci: pelatihan; akun sinta; akun bima; STIE Ganesha AbstractIn the academic environment, especially lecturers, they must be very familiar with the name SINTA website and BIMA website. The purpose of this activity is to filter lecturers who do not yet have SINTA and BIMA accounts within STIE GANESHA with the steps updating, upgrading and syncronzing these accounts. The methods used in this PKM activity are lecture methods and direct practice. The result of this PKM activity is that all lecturers are created a BIMA account which can later be used when they want to submit a research grant proposal from the Ministry of Culture and Technology, while for the SINTA account, the number of lecturers who already have an account is 34 lecturers and after this activity is held the number becomes 44 lecturers which means an increase of 10 lecturers and also all lecturers who attend are given workshops on how to input and synchronization of papers they have published in national and international journals into their SINTA accounts with the aim of obtaining SINTA scores. Keywords: training; sinta account; bima account; STIE Ganesha

Innovative Strategies to Enhance Cricket Farming Productivity through the Use of Environmental Monitoring Technology in Pamulang, South Tangerang City Sutariyono, Sutariyono; Tohiroh, Tohiroh; Putra, Alifi Restu; Jannah, Dita Miftakhul; Alfarisi, Sya'ban Maulana
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4293

Cricket farming in Indonesia, particularly in Pamulang, South Tangerang City, has seen significant growth. However, productivity is often hampered by a lack of effective environmental monitoring, particularly regarding temperature, humidity, and lighting. This research aims to develop an innovative strategy to increase cricket farming productivity through the application of digital environmental monitoring technology. This tool is used to read environmental conditions in real time, allowing farmers to intervene or maintain optimal environmental conditions for cricket growth and development. The method in this research is a qualitative method with case studies, while data collection is done by surveys, interviews, direct observation, and analysis of data recorded from environmental monitoring tools consisting of temperature, humidity, room lighting, and focus group discussions (FGD). The results of the study show that environmental monitoring was carried out at 3 points, namely the middle, east and west of the cage, as well as three measurement times, namely morning, noon, and evening with a sampling of 30 measurements, found non-ideal conditions, namely air temperature ranging from 29.70°C - 34.10°C and lighting ranging from 25.1 Lux - 217 Lux, while humidity is still in the ideal category ranging from 60% - 70%, but with environmental monitoring the conditions can be immediately addressed and become ideal. From these results, it can increase cricket productivity by 15%, this is also supported by the results of interviews with cricket farmers. The impact of this research can contribute to cricket farmers, especially in Pamulang and Indonesia in general in increasing cricket productivity by using environmental monitoring tools, while for researchers it can be more innovative and technology-based integrated in subsequent research.

Penerapan Budaya 5R Ringkas Rapi Resik Rawat Rajin Dalam Meningkatkan Produktivitas Karyawan Produksi Pabrik 1 Fitting PT XYZ Sutariyono, Sutariyono
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7666

Tujuan penelitian ini adalah untuk mengetahui pentingnya penerapan budaya 5R dalam meningkatkan produktivitas karyawan Hal tersebut mendorong PT XYZ Fitting perusahaan yang bergerak dibidang industri plumbing fitting dan sanitary yang menerapkan manajemen Japan dalam berproduksinya senantiasa untuk meningkatkan produktivitasnya agar dapat bersaing dan menjadi leader dibidangnya dengan membangun konsep produksi manufacturing Penuntasan Kontrol Visual Visual Management dengan Kegiatan 5R Ringkas Rapi Resik Rawat Rajin Profit dan K3 yang tuntas dengan Konstruksi Brand Memperoleh Kepercayaan Pelanggan Metode penelitian yang digunakan oleh peneliti adalah metode deskriptif dengan pendekatan kualitatif teknik pengumpulan menggunakan teknik observasi dan teknik wawancara kepada Supervisor Foreman dan Ketua 5R khusus di pabrik 1 Tujuan penelitian ini adalah untuk mengetahui pentingnya penerapan budaya 5R dalam meningkatkan produktivitas karyawan Hasil penelitian memperlihatkan bahwa penerapan budaya 5R yang baik terbukti dapat meningkatkan produktivitas Hal ini disebabkan karena aktifitas orang lebih efektif dan sia sia kerja dapat diminimalisir The aim of this research is to determine the importance of implementing 5R in increasing productivity This encourages PT Xyz Fitting Companies engaged in the Plumbing Fitting and Sanitary Industry that apply Japan management in their production always to increase their productivity in order to compete and become a leader in its field by building the concept of manufacturing production of visual control visual management with the activity 5R concise neat resik Care Diligence Profit and K3 which is complete with Brand Construction Gaining Customer Trust The research method used by researchers is a descriptive method with a qualitative approach collection techniques using observation techniques and interview techniques with Supervisors Foreman and the Chair of 5R specifically at factory 1 The research results show that implementing a good 5R culture has been proven to increase productivity This is because people s activities are more effective and waste of work can be minimized

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