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All Journal Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Law, Poliitic and Humanities Jurnal Ilmu Multidisplin Indonesian Management and Accounting Research Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Pelayanan Masyarakat
Juliater Simarmata
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pemilihan Angkutan Sewa Khusus Online untuk Peningkatan Kualitas Pelayanan di Bandara Internasional Soekarno-Hatta Deni, Deni Agus Kurniawan; Juliater Simarmata; Reni Dian Octaviani; Jermanto Setia Kurniawan
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.6255

Abstract

Kebutuhan pelanggan terhadap angkutan sewa khusus online di Bandara Internasional Soekarno-Hatta (CGK) terus meningkat dari tahun ke tahun. Kondisi ini menuntut pengelola bandara untuk menyediakan layanan transportasi yang terstandarisasi dan mampu memberikan diferensiasi guna membentuk persepsi positif dari pengguna jasa. Penelitian ini bertujuan untuk mengidentifikasi kriteria layanan angkutan sewa khusus online yang wajib dimiliki oleh setiap brand operator yang bekerja sama dengan pengelola bandara. Metode penelitian dilakukan dalam dua tahap. Tahap pertama menggunakan Importance Performance Analysis (IPA) untuk menilai tingkat kepentingan dan kinerja pelayanan berdasarkan persepsi penumpang. Tahap kedua menggunakan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) untuk menentukan prioritas pemilihan brand operator berdasarkan preferensi pengguna. Hasil analisis IPA menunjukkan empat atribut layanan berada pada Kuadran I (prioritas utama), yaitu durasi waktu penjemputan sesuai aplikasi, pemasangan stiker informasi pengaduan dan larangan merokok, adanya promosi atau tambahan layanan gratis, serta ruang tunggu calon penumpang sebelum dijemput. Sementara hasil TOPSIS menunjukkan Bluebird sebagai brand dengan preferensi tertinggi, diikuti Grabcar, Maxim, dan Gocar. Integrasi kedua metode menghasilkan enam usulan perbaikan yang dapat dijadikan standar layanan oleh PT Angkasa Pura Indonesia guna meningkatkan kualitas transportasi angkutan sewa khusus online di Bandara CGK secara menyeluruh.
The Effect of Facilities and Service Quality on Passenger Loyalty Through Passenger Satisfaction Using MRT (MASS Rapid Transit) Transportation Services Herawati, Evi; Euis Saribanon; Cecep Pahrudin; Juliater Simarmata; Reni Dian Octaviani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.6988

Abstract

Public transportation plays a vital role in urban mobility, especially in major cities like Jakarta. One of the modes of transportation expected to reduce congestion is the Mass Rapid Transit (MRT). Since its operation, MRT Jakarta has become a preferred alternative due to its speed and punctuality. This study aims to analyze the influence of facilities and service quality on usage loyalty through passenger satisfaction as a mediating variable. By understanding the relationship among these variables, this research seeks to provide strategic recommendations for MRT Jakarta management to improve service quality and retain user loyalty. The research method used is descriptive with a quantitative approach. The population of this study comprises all MRT users in Jakarta, totaling 33,496,540 (MRT, 2024). Based on Slovin's formula, a sample of 400 respondents was determined. Data were collected using both secondary data (journals, previous research, MRT data) and primary data through questionnaires. The analysis method employed is Structural Equation Modeling (SEM), a statistical technique used to build and test causal relationship models. The results indicate that both facilities and service quality have significant direct and indirect effects on usage loyalty, with passenger satisfaction serving as a crucial mediating factor.
Pemberdayaan UMKM Keripik Melalui Pelatihan Digital Marketing di Desa Kasomalang Kulon, Kecamatan Kasomalang, Kabupaten Subang Irwan Chairuddin; Juliater Simarmata; Olfebri Olfebri; Aang Gunawan; Amrulloh Ibnu Kholdun
Jurnal Pelayanan Masyarakat Vol. 3 No. 2 (2026): Juni: JPM :Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v3i2.3296

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting community economic growth; however, they still face various challenges in digital marketing. The problems encountered by chip-producing MSMEs in Kasomalang Kulon Village, Kasomalang District, Subang Regency include limited understanding of digital marketing, underutilization of social media as a promotional tool, insufficient skills in creating digital marketing content, the absence of a well-planned branding strategy, and limited market reach. This Community Service Program (PkM) aimed to improve the digital literacy of MSME owners, enhance their ability to use social media for business promotion, develop their digital content creation skills, expand market reach, and increase business competitiveness. The program was conducted offline through socialization, training sessions, interactive discussions, and hands-on practice on April 17, 2026, at Kasomalang Kulon Tourism Village, Subang Regency. The results indicated an improvement in participants’ understanding of digital marketing concepts, the effective use of social media for product promotion, techniques for creating attractive product photos and videos, and the importance of branding in business development. In addition, participants gained insights into digital marketing strategies that can be utilized to expand the market reach of their chip products. The program had a positive impact on strengthening the capacity of MSME owners to develop more competitive businesses, adapt to technological advancements, and pursue sustainable market expansion.
Co-Authors Aang Gunawan Aden Muhamad Faisal Amrulloh Ibnu Kholdun Ardha Wulanigara Ardon Marbun Aziz Fahmi Harahap Bani Dwi Kusvendar Banjarnahor, Astri Rumondang Boy Fajar Prasetiyo Cahyo Sandyono Candra Ananda Cecep Pahrudin, Cecep Cin Asmoro Danus Winarko Deni, Deni Agus Kurniawan Devi Marlita Dicky Kurniawan Erman Noor Esti Liana Euis Saribanon, Euis Farchan Hudayah Herawati, Evi Hery Mustika Irwan Chairuddin Jermanto Setia Kurniawan L. Denny Siahaan Mohammad Alif Widodo Muhammad Faisal Nessy. E. V. Simarmata Nursery Alfaridi S Nasution Olfebri Pasha, Mahardhika Primadi Candra Susanto R. Indra Crisna Seputra R.Iskandar Ali Reni Dian Octaviani Sarinah Sihombing Sarwono Hadi Saputro Setyo Harry Naval Pradiba Sri Handayani suryawan, ryan firdiansyah Taufik Taufik Tengku Riza Zarzani N