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PROMOSI PRODUK DI MEDSOS MELALUI BEKAL DESAIN MARKETING ONLINE Nurmalya Kardina, Rizki; Wijayanti, Lono; Abidatun Mu’awanah, Nurul; Chaiyun Nafiah, Ilmi; As’ad Awalludin, Muhammad; Eka Pratama, Ahmad Yudha
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): AGUSTUS-NOVEMBER 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i2.2215

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Along with the development of digital technology, social media has become an effective platform for promoting products and services. This KKN aims to empower the community in Tanjungan village to be able to utilize the potential of social media in marketing local products. By providing online marketing design training, it is hoped that people can increase the selling value of their products and open up wider market opportunities. It is hoped that this activity can contribute to increasing sales and growth of UMKM in the region.
The Influence of Work Motivation and Workload on Employee Performance: Literature Review Exabiaggi, Rizal Dhani; Awalludin, Muhammad As’ad; Ramdani, Alif Dimas; Hasin, Farid Bima; Putra, Riyan Sisiawan
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.50

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In a company, employees are one of the most important elements in achieving company goals. An employee's performance is certainly influenced by several factors that a manager needs to know. Managers must know the strengths and weaknesses of each manager in order to maximize potential and minimize employee deficiencies. Motivation is one of the things that influences human behavior. Motivation is also called a driver, desire, supporter or need, a need that can make someone enthusiastic and motivated to reduce. This research aims to find out whether there is an influence of motivation and workload on employee performance.
The Role of Social Media Marketing Activity in Influencing User Engagement and Brand Loyalty: Brand Ownership through Parasocial Relationships Awalludin, Anjas; Kurniawati
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1337

Abstract

The purpose of this study was to identify parasocial activity and social media marketing activities, user engagement, and brand loyalty, with a primary focus on understanding the extent to which parasocial activity and user engagement affect social media marketing activities and brand loyalty in a given context. The research method involves collecting data through a six-month online survey, participating respondents who are users of the product or service to be studied. Regression analysis was used to measure the relationship between variables such as Parasocial Relationship, Social Media Marketing Activity, User Engagement, and Brand Loyalty, at a significance level of 0.05. The results of the analysis showed that there was a positive and significant relationship between parasocial activities and social media marketing activities, and user engagement was positively and significantly related to parasocial activities. However, no significant relationship was found between parasocial activity or user engagement and brand loyalty, suggesting that other factors may also influence the development of brand loyalty. This research provides useful insights for marketing strategies and brand interactions with consumers in the age of social media, emphasizing the importance of understanding how parasocial activity and user engagement can affect certain aspects of brand and consumer relationships.
Evaluasi E-Readiness dalam Lembaga Keuangan Syariah: Systematic Literature Review Awalludin, Taufiq; Farida Rohmah
Sahmiyya: Jurnal Ekonomi dan Bisnis Vol 4, No 1 Mei 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

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Abstract

 Penelitian ini membahas kesiapan teknologi dalam implementasi fintech syariah yang semakin berkembang sebagai bagian dari industri keuangan Islam. Fokus utama penelitian ini adalah faktor-faktor yang mempengaruhi adopsi fintech syariah, termasuk infrastruktur teknologi, regulasi dan kepatuhan, literasi digital, serta keamanan dan kepercayaan masyarakat. Studi ini dilakukan dengan pendekatan kajian literatur sistematis untuk mengidentifikasi tantangan serta peluang dalam implementasi fintech syariah. Metodologi penelitian yang digunakan adalah analisis deskriptif dan komparatif terhadap data sekunder yang diperoleh dari berbagai sumber akademik dan laporan industri terkait. Kajian ini menggunakan metode PRISMA untuk memastikan akurasi seleksi literatur yang relevan. Hasil penelitian menunjukkan bahwa kesiapan teknologi fintech syariah masih bervariasi di berbagai negara, dengan infrastruktur digital yang lebih maju dan regulasi yang jelas berkontribusi terhadap tingkat adopsi yang lebih tinggi. Tantangan seperti rendahnya literasi digital dan kekhawatiran terkait keamanan data masih menjadi hambatan utama bagi UMKM dalam memanfaatkan fintech syariah secara optimal. Penelitian ini menekankan perlunya kolaborasi antara pemerintah, lembaga keuangan, dan masyarakat dalam membangun ekosistem keuangan digital yang inklusif dan berkelanjutan. Rekomendasi utama mencakup penguatan regulasi, peningkatan literasi digital, serta peningkatan transparansi dan keamanan layanan fintech syariah agar lebih dapat diterima oleh masyarakat luas.
TOLANGO VILLAGE 1994-2011 Rauf, Awalludin; Mohamad, Sutrisno; Manay, Helman
Satmata: Journal of Historical Education Studies Vol. 2 No. 3 (2025): January: Satmata: Journal of Historical Education Studies
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/satmata.v2i3.350

Abstract

This study aims to determine; First, the beginning of the formation of Tolango Village in 1994. Second, the development of Tolango Village from 1994-2011, both in the economic sector, education, and the development of village infrastructure in the period from 1994 to 2011. The method used in this study is Historical research with four stages of research, the first heuristic (collection of sources), source criticism (verification of sources) which in its scope is external and internal criticism, interpretation (interpretation), and the last is Historiography (writing history). The results of this study can be concluded that the formation of Tolango Village, namely in 1994, the formation of Tolango Village due to several factors. First, access distance, area, and a sense of competition between communities in different hamlets. The development of Tolango Village has begun to be felt by the people of Tolango Village. Second, significant developments can be seen from several aspects, such as in the economic sector, the use of agricultural land by the people of Tolango Village which has an impact on increasing the economy of the people of Tolango Village. Then in the field of education, namely the availability of fairly complete educational facilities. Furthermore, in the development of infrastructure, the availability of adequate infrastructure will certainly improve the welfare of the community.
Partisipasi Politik Masyarakat dalam Pemilihan Kepala Daerah (PILKADA) Konawe Utara Tahun 2020 Asdar Maknung, Muh.; Awalludin Ma’ruf, Andi
Parabela: Jurnal Ilmu Pemerintahan & Politik Lokal Vol 2 No 1 (2022): Maret
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Kendari

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Abstract

Tujuan penelitian ini yaitu, untuk melihat bagaimana partisipasi politik masyarakatdalam pilkada bupati di Desa basule kec. Lasolo kab. Konawe utara dan untuk melihatafaktor-faktor yang mempengaruhi partisipasi politik masyarakat dalam pilkada bupatidi Desa basule kec. Lasolo kab. Konawe utara.Metode yang digunakan dalam penelitianini adalah kualitatif dengan bentuk deskriptif, subjek dalam penelitian ini adalah KepalaDesa, Tokoh Masyarakat, dan Tokoh Pemuda. Teknik dalam pengumpulan data ini yaituobservasi, wawancara, dokumentasi. Hasil dari penelitian ini dapat disimpulkan bahwawujud partisipasi politik masyarakat dapat dipakai sebagai ukuran untuk menilaistabilitas sistem politik kepuasan dan ketidakpuasan warga negara yang merujukkepada tinggi rendahnya partisipasi politik masyarakat dalam pemilihan umum kepaladaerah masyarakat secara aktif menggunakan hak suara nya dalam melaksanakanpemilihan umum kepala daerah dan ikut serta dalam kegiatan politik. Faktor yangmempengaruhi partisipasi politik masyarakat dalam pemilihan umum kepala daerahialah faktor kesadaran dan kepercayaan masyarakat kepada pemerintah yangmenyangkut tentang pengetahuan masyarakat tentang politik. Upaya partisipasi politikmasyarakat dalam pemilihan umum kepala daerah dalam melakukan kegiatansosialisasi, pemerintah desa sudah sangat maksimal dalam dalam menyebarkanpelaksanaan kegiatan pemilu kepada masyarakat.
Peradaban Islam Mughal di India Suci Sulistiawati; Sri Wahyuni; Musyafa Ali Syawalludin; Muhammad Rifal Nurfalah; Ahmad Maftuh Sujana
Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat Vol. 2 No. 3 (2025): Juli : Akhlak : Jurnal Pendidikan Agama Islam dan Filsafat
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/akhlak.v2i3.854

Abstract

The transformation of Islamic art is a long process that occurs through the interaction of various cultures. The Mughal dynasty in India became one of the most influential centers of Islamic art development, where Persian, Indian and Islamic cultures were combined in various art forms. This influence then spread to Southeast Asia, including Indonesia, through trade and the spread of Islam. The purpose of this article is to find out the history of the establishment and development of the Mughal Dynasty. In addition, it is also to know the progress of civilization and thought until the decline during the Mughal Dynasty. The Islamic civilization of the classical-middle period was a great civilization. At that time there was no other civilization that could match its greatness. The glory of Islam was felt in various regions, one of which was India. In India, Islam was once victorious as evidenced by the many Islamic dynasties that were established there, such as the Mamluk Dynasty (1206-1290), Khalji Dynasty (1206-1320 AD), Tugluq Dynasty (1320-1413 AD), and several other dynasties. However, the most prominent dynasty in India was the Mughal Dynasty. The Mughals were an Islamic dynasty that ruled India from the 16th century to the 19th century. It was one of the three major dynasties (Mughals, Ottoman Turks and Safavids) that emerged during the medieval period. The Mughal Dynasty had a major role in the development of Islam in India, ranging from politics, economics, arts and culture, religion, to the field of knowledge. The results showed that the success of the Mughal Dynasty in building the peak of Islamic civilization in India amidst the dominance of Hinduism was the result of an inclusive and tolerant policy of religious pluralism.
TRANSLATING AND ANALYZING TRANSLATION METHODS, APPROACHES, AND TECHNIQUES IN STORIES “AL-ASADU WAL FA’RU” Padilillah, Rahma; Janah, Nuryatul; Awalludin, Muhammad
Jurnal Al-Hibru Vol. 2 No. 2 (2025): Al-Hibru: Jurnal Ilmu Bahasa Arab dan Pembelajarannya
Publisher : Yayasan Haiah Nusratul Islam, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59548/hbr.v2i2.394

Abstract

This journal discusses the process of translating a classic Arabic fable story entitled Al-Asadu Wal Fa’ru (The Lion and the Mouse) into Indonesian. This story is a type of narrative fiction that contains moral values with animal characters that represent human nature and behavior. This study aims to identify and analyze the methods, approaches, processes, and techniques used in translating the text. The focus of the analysis is directed at the entire content of the story to understand how moral messages and narrative structures in the source language can be effectively transferred into the target language without losing meaning and cultural nuances. The results of the study show that the translation method applied in this text is a communicative method, which attempts to convey messages clearly and easily understood by the target reader. The most dominant technique used is the common equivalence technique, which prioritizes the use of equivalent words or expressions that are often used in Indonesian. In terms of ideological approach, this translation tends to use a domestication approach, namely adjusting elements of foreign culture so that they feel familiar and acceptable to local readers. Thus, it is hoped that this research can provide a useful contribution in the application of translation theories, especially in translating classical Arabic literary narrative texts, as well as increasing understanding in developing translator competence in the fields of Arabic literature and language.
An Analysis of Halal Regulation and Its Implications for MSMEs: A Systematic Literature Review Awalludin, Taufiq; Tamamudin, Tamamudin; Sadali, Ayatullah
Neraca Vol. 21 No. 1 (2025): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v21i1.2099

Abstract

This study aims to analyze halal regulations and their implications for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through a systematic literature review approach. The halal regulations, established by Law Number 33 of 2014 concerning Halal Product Assurance, mandate businesses to comply with halal certification standards, directly impacting the dynamics of MSME operations. Using the PRISMA 2020-based systematic literature review method, this study identified and synthesized 40 selected scholarly articles from major databases such as Scopus, Google Scholar, and ScienceDirect. The analysis reveals that the implementation of halal regulations offers significant opportunities for MSMEs to enhance competitiveness, market access, and consumer trust, particularly in the rapidly growing domestic and global halal markets. However, notable challenges were also identified, including limited access to information, relatively high certification costs, and insufficient technical assistance from relevant institutions. These implications call for collaborative strategies between the government, certification bodies, and MSMEs to create an inclusive and sustainable halal ecosystem. This study contributes original insights to the literature by offering a critical synthesis of the dynamics surrounding halal regulation and evidence-based policy recommendations to strengthen the MSME sector. It is expected that this research will serve as a vital reference for policymakers, academics, and practitioners in optimizing the potential of the national halal sector.   REFERENSI Ab Talib, M. S., & Hamid, A. B. A. (2014). Halal logistics and the impact on supply chain management: A conceptual framework. 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The application of Halal in supply chain management: in-depth interviews. Journal of Islamic Marketing, 2(2), 186–195. https://doi.org/10.1108/17590831111139893 Tieman, M., Vorst, J.G.A.J., & Ghazali, M.C. (2012). Principles in halal supply chain management. Journal of Islamic Marketing, 3(3), 217–243. https://doi.org/10.1108/17590831211259727 Tieman, M. (2011). The application of halal in supply chain management: In-depth interviews. Journal of Islamic Marketing, 2(2), 186–195. https://doi.org/10.1108/17590831111139893 Tieman, M., van der Vorst, J. G. A. J., & Ghazali, M. C. (2012). Principles in halal supply chain management. Journal of Islamic Marketing, 3(3), 217–243. https://doi.org/10.1108/17590831211259727 Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207–222. https://doi.org/10.1111/1467-8551.00375 Winarno, F. G., & Purwanti, T. 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Pengaruh Komunikasi Pemasaran dan Citra Merek Terhadap Keputusan Pedagang Menjadi Nasabah Produk Tabungan di Lembaga Keuangan Syariah Awalludin, Fikry; Santika, Ganjar; Munandar, Eris
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1175

Abstract

Permasalahan rendahnya pengguna lembaga keuangan syariah disebabkan oleh beberapa faktor diantaranya komunikasi pemasaran dari perusahaan dan citra merek perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran dan citra merek terhadap keputusan pedagang menjadi nasabah produk tabungan secara parsial dan simultan. Jenis Penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Sumber data yang digunakan dalam penelitian ini adalah data primer berupa pengumpulan kuisioner kepada 100 UPTD Pasar Resik Kota Tasikmalaya. Teknik pengumpulan data dilakukan dengan studi kepustakaan dan lapangan yang diawali dengan observasi, wawancara kemudian kuisioner. Analisis data yang digunakan adalah analisis regresi linier berganda dengan terlebih dahulu dilakukan pengujian instrumen penelitian berupa uji validitas, uji reliabilitas dan pengujian asumsi klasik yaitu uji normalitas, uji multikolineritas, uji heteroskedastisitas, uji linieritas, dan uji hipotesis yaitu uji T, uji F lalu koefisien determinasi menggunakan program IBM SPSS 25. Berdasarkan hasil penelitian diperoleh kesimpulan: (1) Terdapat pengaruh positif dan signifikan komunikasi pemasaran terhadap keputusan pedagang menjadi nasabah produk tabungan; (2) Terdapat pengaruh positif signifikan citra merek terhadap keputusan pedagang menjadi nasabah produk tabungan; (3) Terdapat pengaruh positif dan signifikan komunikasi pemasaran, citra merek secara bersama-sama terhadap keputusan pedagang menjadi nasabah produk tabungan.