Article Per Year (5 Year)
p-Index From 2021 - 2026
4.809
P-Index
This Author published in this journals
All Journal International Journal of Science and Applied Science: Conference Series Jurnal Komunikasi Jurnal ASPIKOM Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Mantik Communication Avant Garde Jurnal Ilmu Komunikasi AKRAB International Journal of Visual and Performing Arts Jurnal Pewarta Indonesia MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Ilmu Sosial dan Humaniora Jurnal Riset Pendidikan dan Pengajaran (JRPP) KOLONI Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Educational Management Research Journal of Mandalika Literature Dawuh: Islamic Communication Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Komunikasi Indonesia Jurnal Cendekia Ilmiah PESHUM
Jati, Rocky Prasetyo
Universitas Budi Luhur
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Veterinary Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
Dari Soft Selling ke Pemaknaan Khalayak: Analisis Resepsi Generasi Z terhadap Kolaborasi Jiniso x Aqeela Calista di TikTok Angel Nurhidayat; Rocky Prasetyo Jati
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.8254

Abstract

This study examines Generation Z audience perceptions of collaborative content between local fashion brand Jiniso and artist Aqeela Calista on the TikTok account @jiniso.entertainment. Brand-influencer collaboration on TikTok has become a dominant marketing strategy; however, understanding of how audiences actively construct meaning toward such content remains limited in the Indonesian digital marketing communication context. This study employs Stuart Hall's reception analysis as the primary analytical framework, with data gathered through netnography and in-depth interviews with five informants. Audience meaning-making was mapped across three decoding positions: dominant-hegemonic, negotiated, and oppositional. Findings reveal that the majority of audiences occupy the dominant-hegemonic decoding position (three of five informants), followed by the negotiated position (two informants), with no oppositional position identified. Message acceptance is shaped by three primary factors: (1) Aqeela's credibility as an endorser perceived as natural and relevant to the Gen Z target audience; (2) successful cultural meaning transfer from Aqeela to the Jiniso brand; and (3) a soft-selling strategy packaged as entertainment content. The content's impact generally halts at the awareness and interest stages, falling short of purchase conversion.
Tuli Mengaji Goes Digital Instagram as a Cooperative Communication and Social Marketing Strategies for Inclusive Islamic Philanthropy Ulva Lathifah; Rocky Prasetyo Jati
DAWUH : Islamic Communication Journal Vol. 7 No. 2 (2026): July
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i2.1998

Abstract

The digital transformation of Islamic philanthropy has created new opportunities for inclusive social engagement, yet the strategic use of social media platforms as channels integrating cooperative communication and social marketing remains underexplored, particularly regarding disability-inclusive programs. This study examines how LAZNAS PPPA Daarul Qur'an leverages Instagram as a cooperative communication and social marketing channel to communicate the "Tuli Mengaji" program, an inclusive Quranic education initiative designed for the Deaf community. Grounded in a Cooperative Communication framework (Jati, 2023), Integrated Marketing Communication (IMC), and the AIDA persuasion model, this qualitative case study analyzes message construction, content strategies, and audience responses generated through the official Instagram account @daarul_quran. Data were collected through non-participant observation of Instagram content, in-depth interviews with digital communication managers, and campaign documentation. Thematic analysis following Miles and Huberman's interactive model was employed to identify dominant communication patterns. Findings reveal that the organization employs emotionally resonant visual storytelling, participatory content co-creation, consistent faith-based messaging, and strategic calls-to-action aligned with both IMC and cooperative communication principles across Instagram's multiple content formats. The AIDA model is evident in how content progression moves audiences from initial attention toward donation behavior. The study contributes an initial conceptual model of inclusive digital social marketing for Islamic philanthropy institutions, embedding cooperative communication as a key mechanism of audience engagement and empowerment, offering theoretical and practical implications for nonprofit communication in the digital era.
Efektivitas Saluran Komunikasi Vertikal dan Horizontal Lembaga Filantropi Islam Ulva Lathifah; Rocky Prasetyo Jati
Jurnal Pewarta Indonesia Vol 7 No 2 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i2.221

Abstract

Komunikasi internal yang optimal merupakan faktor esensial dalam mempertahankan kinerja organisasi, khususnya di sektor sosial keagamaan. Melalui pendekatan kualitatif deskriptif, pengumpulan data dilakukan dengan wawancara mendalam, observasi langsung, serta analisis dokumen pada salah satu lembaga filantropi Islam yang memiliki reputasi nasional Laznas PPPA Daarul Qur’an. Tujuan kajian ini adalah untuk mengevaluasi efektivitas saluran komunikasi vertikal dan horizontal dalam konteks lembaga filantropi Islam. Hasil kajian mengungkapkan bahwa komunikasi vertikal—antara pimpinan dan bawahan—bersifat formal dan mengikuti struktur organisasi, namun sering kali belum mampu merespons perubahan yang terjadi di lapangan secara cepat. Sebaliknya, komunikasi horizontal antarpegawai atau antarbagian menunjukkan karakteristik yang lebih fleksibel dan adaptif, meskipun berisiko memunculkan tumpang tindih informasi jika tidak ditata dengan sistem koordinasi yang baik. Temuan tersebut menekankan pentingnya pengembangan sistem komunikasi dua arah yang efektif, serta integrasi teknologi informasi guna memperlancar arus komunikasi dalam organisasi.
Staying Relevant: Radio’s Shift Toward Gen Z’s Listening Habits Jati, Rocky Prasetyo
JURNAL KOMUNIKASI INDONESIA
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital transformation of media has reshaped audio consumption and challenged traditional radio to stay relevant, particularly among Generation Z, the digital-native cohort. This article examines how community and hyperlocal radio stations are adapting to shifting media dynamics by combining conventional broadcasting with digital innovations. The study employs qualitative methods. As Gen Z prefers flexible, personalized, and on-demand content, radio stations are repositioning broadcasters as multi-platform content creators and online community managers. Adaptation strategies include integrating radio with visually oriented social media platforms, offering curated playlists, and adopting participatory models such as digital tipping (saweran). Radio stations are also starting to utilize data analytics to enhance content personalization and audience relevance. The article argues that radio’s sustainability in the digital era depends not only on technological adaptation but also on its ability to maintain cultural resonance, emotional connection, and active engagement. By applying theoretical frameworks of Uses and Gratifications, Cultural Participation, and Cultural Memory, this study shows how radio can evolve into a hybrid media platform that blends spontaneity, personalization, and community-based interaction. Ultimately, this positions radio as both an innovative and culturally embedded medium capable of sustaining its relevance in the evolving media landscape of the digital generation. Keywords: digital media consumption, digital native, generation Z, radio broadcasts, media transformation
Membaca Reog Ponorogo di Media Sosial: Analisis Resepsi Generasi Z terhadap Konten Instagram @Reyogchestra Iqbal Aria Bima; Rocky Prasetyo Jati
KOLONI Vol. 5 No. 2 (2026): JUNI 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v5i2.1017

Abstract

This article analyzes Generation Z’s reception of Reog Ponorogo content on the Instagram account @Reyogchestra using Stuart Hall’s encoding/decoding model. The study adopts a qualitative approach within a constructivist paradigm. Data were collected through in-depth interviews with ten Generation Z informants aged 18–24, consisting of five followers and five non-followers of @Reyogchestra. The informants were exposed to three content stimuli: a video of a Reog performance in Taiwan, a large-scale national Reog performance video, and an infographic on various cultural traditions in Ponorogo. The data were analyzed using Braun and Clarke’s thematic analysis and Stuart Hall’s reception analysis to identify dominant-hegemonic, negotiated, and oppositional reading positions. The findings indicate that most informants occupy a dominant-hegemonic position in interpreting Reog as a proud, distinctive, and digitally relevant cultural identity. Negotiated readings mainly emerge in relation to the depth of educational information and the quality of content presentation, while oppositional readings are selective and limited to technical aspects of content production rather than rejection of Reog’s cultural values. The study reveals that Generation Z’s reception of digital cultural content is shaped by cultural nationalism framing, visual production quality, content format, and repeated exposure through the following mechanism. This article argues that the effectiveness of cultural communication on social media is determined not only by message content, but also by the aesthetic quality and strategic presentation of the message.
Co-Authors Achmad Jamil Afrina Sari Ahmad Toni Ahmad Toni, Ahmad Angel Nurhidayat Artyasto Jatisidi Awwalin, Cahya Aulia Azzaki, Mahmud Wahdi Desti Kornelia Crista Desy Anggraeni Dita, Apro Doddy Wihardi Iqbal Aria Bima Januke, Marisa Kasaya, Cindy Zafira Kristanty, Shinta Kutanto, Haronas Lokananta, Arbi Cristional Marellyda, Khairunissa Hany Maulidita, Nayla Mira Herlina Muhammad Zildan Al Farizi Nawiroh Vera Pinontoan, Nexen Alexandre Ramadhona, Cantika Faiza Rini Lestari Rizkya Annissa Farhani Sabila, Anisa Sina Setiawan, Fathur Rahman Awanissa SRI RAHAYU Ulva Lathifah Umaimah, Umaimah Wihardi, Doddy