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All Journal GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Penelitian dan Pengukuran Psikologi: JPPP Psychological Research on Urban Society Jendela Akademika: Jurnal Pengabdian kepada Masyarakat eJEBA
Widyastuti, Liza Yudhita
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Neuroscience Social Sciences

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PERAN GENDER SEBAGAI VARIABEL MODERATOR DALAM HUBUNGAN SELF-CONTROL DAN IMPULSIVE BUYING PADA PENGGUNA SHOPEE PAYLATER Izzah, Khalid Ahmad; Widyastuti, Liza Yudhita; Putri, Fildzah Radyah
ANALISIS Vol. 16 No. 01 (2026): ANALISIS VOLUME 16 NO. 01 TAHUN 2026
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v16i01.7780

Abstract

This study aims to analyze the relationship between self-control and impulsive purchasing behavior, with gender as a moderating variable. The sample consisted of 200 respondents selected through purposive sampling technique. Data analysis employed Moderation Regression technique using PROCESS Macro. Based on the analysis results, the self-control variable demonstrated a positive and significant influence on impulsive purchasing behavior (? = 2.1253; t = 4.8621; p < 0.001), indicating that the higher the level of self-control, the higher the value of impulsive purchasing behavior. The gender variable also exerted a significant influence (? = 40.7205; t = 3.6577; p < 0.001), suggesting that there are differences in influence based on gender. Furthermore, the interaction between self-control and gender (SC × M) showed a significant influence with a negative coefficient (? = -1.2243; t = -4.9562; p < 0.001). These findings indicate that gender moderates the relationship between self-control and impulsive purchasing behavior, wherein the influence of self-control tends to weaken in certain gender categories. This research provides theoretical contributions to understanding the dynamics of impulsive purchasing behavior and practical implications for marketers in developing more effective strategies based on consumer gender differences.
PERSEPSI KEMUDAHAN DAN PERILAKU PEMBELIAN IMPULSIF PADA LAYANAN BUY NOW PAY LATER: PERAN MEDIASI MOTIVASI BELANJA HEDONIS DAN PERAN MODERATOR KONTROL DIRI: (PERCEIVED EASE OF USE AND IMPULSIVE BUYING IN BUY NOW PAY LATER SERVICE: THE MEDIATING ROLE OF HEDONIC SHOPPING MOTIVATION AND THE MODERATING ROLE OF SELF-CONTROL) Widyastuti, Liza Yudhita; Azzahra, Yulia Chaerani; Izzah, Khalid Ahmad; Rein, Sasikirana; Rustyawati, Reny; Putri, Fildzah Rudyah
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 13 No. 1 (2026): e-JEBA Volume 13 Number 1 Year 2026
Publisher : e-Journal Ekonomi Bisnis dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-jeba.v13i1.60027

Abstract

This study is the first research which empirically examine the psychological mechanism of impulsive buying among Buy Now Pay Later (BNPL) users, specifically Shopee PayLater. The mechanism consists the influence of perceived ease of use of Shopee PayLater on impulsive buying, mediated by hedonic shopping motivation and moderated by self-control. Data from 301 Shopee PayLater users were analyzed using Hayes PROCESS Macro in SPSS. This study indicate that perceived ease of use significantly predicts hedonic shopping motivation. Although its direct contribution is small (R2 = 0.029), the indirect effect on impulsive buying is sufficient to stimulate the affective aspect (hedonic shopping motivation) that drives impulsive buying in the BNPL ecosystem. Notably, this mediated effect remained significant even among individuals with high self-control (indirect effect = 0.171; 95% CI = 0.024–0.373). Thus, while self-control moderates and weakens the relationship between hedonic shopping motivation and impulsive buying, its effect is limited. Researcher suggest additional variables which are capable to suppress impulsivity and to foster healthier and more responsible consumption behavior. These findings contribute to create digital financial literacy education and propose ethical design BNPL service.
Co-Authors Aegista, Roza Alifia Alifa Syamantha Putri Amanda, Sari Anugerah, Muhammad Davin Arista, Puspita Dian Azzahra, Yulia Chaerani Deswita, Fellicia Natalie Erik Erik Erik, Erik Fajar Rakhman, Gumgum Gumelar Gumgum Gumelar Fajar Rakhman Herdiyan Maulana Hermeilia Megawati Izzah, Khalid Ahmad Putri, Cahya Nisrina Kamila Putri, Fildzah Radyah Putri, Fildzah Rudyah Putri, Suci Amelia Rein, Sasikirana Reny Rustyawati Ria, Rozala Rosalinda, Irma Simajuntak, Dewi Fransiska Simanjuntak, Dewi Fransiska Sugianto, Willy Wijaya, Redo Tridinata Yudhaningrum, Lupi yulius Fransisco Angkawijaya, yulius Fransisco