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All Journal Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo SEIKO : Journal of Management & Business YUME : Journal of Management JEMMA | Journal of Economic, Management and Accounting Jurnal Riset Manajemen dan Akuntansi (JURIMA) Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Jurnal Social Society J-CEKI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Cicit Mahmut
Ekonomi Pembangunan, Universitas Andi Djemma, Palopo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Analysis of the Influence of Price, Product Quality, and Brand Image on Consumer Purchase Decisions at Matahari Departement Store in Palopo City Nurjannah, Nurjannah; Mahmut, Cici; Wanti, Wanti; Nadia, Nadia; Tahir, Muhammad Arul
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47397

Abstract

This study aims to analyze the influence of price, product quality, and brand image on consumer purchasing decisions at Matahari Department Store in Palopo City. As competition intensifies in the modern retail sector, especially in fashion, understanding the factors that drive consumer choices becomes increasingly vital. The research employed a quantitative method using multiple linear regression analysis to process data collected through observation, interviews, and questionnaires from 50 respondents. The findings reveal that price and brand image have a significant influence on consumer purchase decisions, while product quality does not have a statistically significant effect. This suggests that in this retail context, consumers place greater emphasis on perceived value and brand reputation rather than product quality, which is assumed to meet standard expectations. These results underscore the need for retail businesses to focus on competitive pricing and brand development strategies in order to enhance consumer engagement and purchasing behavior. The study provides valuable insights for marketing practitioners seeking to align business strategies with evolving consumer preferences in mid-sized urban markets.
Pengaruh Marketing Mix dan Kualitas Pelayanan terhadap Kepuasan Konsumen di Cafe Solata Kota Palopo Nurjannah, Nurjannah; Mahmut, Cici; Aulia, Nisma Tria; Fandy, Puput Febrianti; Aidil, Muh
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.813

Abstract

Urgensi dari penelitian ini adalah untuk memberikan pemahaman yang lebih mendalam mengenai faktor-faktor yang memengaruhi kepuasan konsumen, khususnya dalam konteks persaingan usaha kuliner yang semakin kompetitif di Kota Palopo. Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix dan kualitas pelayanan terhadap kepuasan konsumen di Café Solata Palopo. Secara khusus, penelitian ini mengevaluasi pengaruh marketing mix dan kualitas pelayanan secara simultan, serta pengaruh masing-masing variabel secara parsial terhadap tingkat kepuasan pelanggan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, dengan teknik pengumpulan data melalui kuesioner, wawancara terstruktur, dan observasi lapangan. Sampel penelitian terdiri dari 30 responden yang dipilih melalui teknik incidental sampling. Hasil analisis menunjukkan bahwa secara simultan, kombinasi variabel marketing mix (produk, harga, promosi, dan lokasi) dan kualitas pelayanan memberikan pengaruh yang signifikan terhadap kepuasan konsumen pada tingkat signifikansi 5 persen. Namun, ketika diuji secara parsial, variabel marketing mix tidak menunjukkan pengaruh yang signifikan, sedangkan variabel kualitas pelayanan memberikan pengaruh positif dan signifikan terhadap kepuasan konsumen. Temuan ini mengindikasikan bahwa kualitas pelayanan, yang mencakup aspek responsivitas, empati, dan keandalan tenaga kerja, memiliki pengaruh yang lebih kuat terhadap kepuasan pelanggan dibandingkan dengan elemen-elemen dalam strategi marketing mix. Oleh karena itu, disarankan agar pihak manajemen Café Solata lebih memfokuskan perhatian pada peningkatan kualitas pelayanan melalui pelatihan karyawan dan standarisasi prosedur layanan, serta melakukan evaluasi terhadap strategi marketing agar mampu mendukung peningkatan kepuasan dan loyalitas pelanggan secara berkelanjutan.
Pengaruh Desain Kemasan, Iklan Media Sosial dan Testimoni Konsumen terhadap Minat Beli Produk Cushion Glad2glow (Studi Kasus Mahasiswa Feb Angkatan 2022 Universitas Andi Djemma Palopo) Nurjannah, Nurjannah; Flanda, Becky; Mahmut, Cici; Amanda, Amanda; Maharani, Komang Wangi
Journal Social Society Vol. 5 No. 2 (2025): Juli - Desember 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.5.2.2025.814

Abstract

Penelitian ini memiliki urgensi yang tinggi karena persaingan pasar yang semakin kompetitif menuntut perusahaan untuk memahami faktor-faktor yang memengaruhi minat beli konsumen secara lebih mendalam. Tujuan penelitian ini adalah yaitu untuk mengetahui pengaruh desain kemasan, iklan media sosial dan testimoni konsumen terhadap minat beli produk Cushion Glad2Glow pada Mahasiswa. Penelitian ini dilakukan pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2022 Universitas Andi Djemma Kota Palopo. Waktu penelitian ini dilaksanakan dari bulan April sampai Juni 2025. Teknik pengumpulan data dalam penelitian ini adalah kuesioner, observasi, dan wawancara. Adapun jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif. Sumber data ada dua yaitu data primer dan data sekunder.  Dalam penelitian ini yang akan dijadikan populasi adalah seluruh mahasiswa Fakultas Ekonomi dan Bisnis angkatan 2022 Universitas Andi Djemma Palopo yang menggunakan produk Cushion Glad2Glow. Sampel yang digunakan dalam penelitian ini adalah mahasiswa yang menggunakan Cushion Glad2Glow yang ditetapkan dalam penelitian ini sebanyak 30 sampel. Penelitian ini menggunakan sampling incidental. Studi ini menggunakan analisis deskriptif, uji validitas dan reliabilitas, dan analisis regresi linear berganda, yang mencakup uji F, uji t, dan koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa variabel Desain Kemasan berpengaruh negatif namun signifikan terhadap Minat Beli produk Cushion Glad2Glow. Hasil penelitian juga menunjukkan bahwa secara simultan variabel Desain Kemasan, Iklan Media Sosial, dan Testimoni Konsumen berpengaruh signifikan terhadap Minat Beli produk Cushion Glad2Glow. Dengan demikian, hipotesis secara simultan diterima.
Pengaruh Motif Rasional dan Motif Emosional terhadap Keputusan Pembelian Produk Fashion Muslim : (Studi Kasus Hijab Paris pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Andi Djemma Palopo) Wandri M; Nurul Ilmi; Salma Sitammu; Nurjannah Nurjannah; Cici Mahmut
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4672

Abstract

This study aims to analyze the influence of rational and emotional motives on purchasing decisions of the Muslim fashion product hijab paris among students of the Faculty of Economics and Business at Universitas Andi Djemma Palopo. The research employed a quantitative approach with data collected through questionnaires distributed to 30 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that both rational and emotional motives significantly influence purchasing decisions for hijab paris, with emotional motives being the most dominant variable. These findings suggest that hijab marketing strategies should take into account the emotional aspects of consumers, particularly among younger generations.
The Influence of Promotion, Price, and Brand Image on Purchase Decisions at Anna Online Shop Cosmetics Store Palopo Nurjannah*, Nurjannah; Mahmut, Cici; M. Nur, Fratiwi; Merlin, Merlin; Rohani, Nana
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31935

Abstract

Promotion, pricing, and brand image synergistically influence purchasing decisions by capturing consumer attention, offering competitive value, and building trust and loyalty toward the brand. This study aims to analyze the influence of promotion, pricing, and brand image on purchasing decisions at Anna Cosmetics Online Shop in Palopo. The research was conducted on customers who shop at Anna Cosmetics Online Shop in Palopo, with a sample size of 30 people. The method used is non-probability sampling, specifically the saturated sampling technique, where all customers of Anna Cosmetics Online Shop in Palopo were used as samples in this study. Data were collected through interviews and observations using a questionnaire as the data collection tool, with a 5-point Likert scale to measure two main indicators. Data analysis was performed using multiple linear regression techniques. The analysis results show a significance value of 0.000, which is less than 0.05, indicating that the independent variables collectively have a significant influence on the dependent variable. The coefficient of determination (R Square) of 0.630 indicates that 63% of the variation in purchasing decisions (variable Y) can be explained by the promotion (X1), pricing (X2), and brand image (X3) variables, while the remaining 37% is influenced by other variables outside this study.
Influence of Product Quality, Service Quality, and Price on Purchase Decision at Lesehan Jembol Restaurant in Palopo City Sakinah*, Andi Waru Virgincia; Gita, Gita; Handini, Handini; Mahmut, Cici; Supri, Baharman
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31828

Abstract

Product quality, service quality, and price are key factors that significantly influence customer purchase decisions. This study aims to examine the impact of product quality, service quality, and price on purchasing decisions at Lesehan Jembol Restaurant in Palopo City, including an in-depth analysis of how each factor, specifically product quality and service quality, affects these decisions. The research employs several data collection techniques, including interviews, questionnaires, and observations. The types of data collected include qualitative data (in the form of words) and quantitative data (in the form of numbers). Primary data is obtained directly through interviews with respondents, while secondary data is sourced from books, documents, the internet, and print media. Data analysis is conducted using descriptive methods, validity tests, and reliability tests of the questionnaire with the aid of statistical tools. The findings indicate that product quality, service quality, and price significantly affect purchase decisions at Lesehan Jembol Restaurant in Palopo City, thereby confirming the first hypothesis. Specifically, product quality has a significant impact on purchase decisions, supporting the second hypothesis. Service quality also significantly influences purchase decisions, thus confirming the third hypothesis. Additionally, price has a significant effect on purchase decisions, supporting the fourth hypothesis.
Analysis of Marketing Strategies in Increasing Sales at Lilis Grosir in Palopo City Esse*, Esse; Addriani, Fika; Nurjannah, Nurjannah; Mahmut, Cici
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31840

Abstract

In an increasingly competitive business world, marketing strategies play a crucial role in determining a company's success or failure. This research aims to analyze marketing strategies to increase sales at Lilis Grosir in Palopo City. Data for this study was obtained through two methods: Field Research and Library Research. The collected data includes quantitative data, such as sales figures and costs, and qualitative data obtained from interviews. The data sources include primary data, directly obtained from the company, and secondary data, sourced from related documents and books. The data analysis process involves three stages: data collection, which classifies internal and external data; analysis using the SWOT Matrix; and decision-making based on the analysis results. Based on internal and external analysis, Lilis Grosir's main strategy is a growth strategy, where the company can develop its retailers and stores by enhancing resource capabilities and utilizing better promotions. This strategy is appropriate for increasing sales. According to the SWOT Matrix, growth through the store's internal and external factors can benefit the store's advancement. Lilis Grosir's marketing strategy should increase promotional activities by utilizing social media to share beauty tips, ensuring the message reaches a wider audience and, consequently, increasing sales.
INFLUENCE EXPORTS, EXCHANGE RATES AND WORLD GROWTH AGAINST EXPORTS AND ECONOMIC GROWTH IN INDONESIA Wadi, Indri Indra; R, Wulan Ramadhani; Mahmut, Cici; Syahdi, Muh Zadli
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1996

Abstract

ABSTRACTUpgrade growth economy make up reject measuring ability a country for welfare its people. Export is one of indicator for increase growth Indonesian economy. Study This aim for analyze influence exports, exchange rates and world growth to growth economy in Indonesia. Secondary data used in study This ie time series during brackets time 26 years final. Deep data study this is obtained from various source via the World Bank website, Bank Indonesia, and the Central Statistics Agency. Study This use analysis regression multiple with growth economy as variable dependent, whereas exchange rate, world growth and exports, as variable independent. Research result showing variable exports and World Growth do not influential ceremoniously significant to growth Indonesian economy. temporary variable exchange rate influential negative and significant to growth Indonesian economy.Keywords; exchange rate, world growth, exports, growth economy.ABSTRAKPeningkatan pertumbuhan ekonomi menjadi tolak ukur kemampuan suatu negara dalam menyejahterakan rakyatnya. Ekspor merupakan salah satu indikator untuk meningkatkan pertumbuhan ekonomi Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh ekspor, nilai tukar dan pertumbuhan dunia terhadap pertumbuhan ekonomi Indonesia. Data sekunder yang digunakan dalam penelitian ini berupa data runtun waktu selama kurung waktu 26 tahun terakhir. Data sekunder dalam penelitian ini diperoleh dari berbagai sumber melalui website Bank Dunia, Bank Indonesia, dan Badan Pusat Statistik. Penelitian ini menggunakan analisis regresi berganda dengan pertumbuhan ekonomi sebagai variabel dependen, sedangkan nilai tukar, pertumbuhan dunia dan ekspor sebagai variabel independen. Hasil penelitian menunjukkan variabel ekspor dan pertumbuhan dunia tidak berpengaruh secara serempak dan signifikan terhadap pertumbuhan ekonomi Indonesia, sedangkan variabel nilai tukar berpengaruh negatif dan signifikan terhadap pertumbuhan ekonomi Indonesia.Kata kunci; nilai tukar, pertumbuhan dunia, ekspor, pertumbuhan ekonomi.
The Effectiveness of Business Model Canvas (BMC) to Increase the Competitiveness of MSMEs in the Culinary Sector in Palopo City Baso, Nurfatima Azzahra; Mahmut, Cici; Harla, Muh. Chaezar Fachreza
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3331

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector contribute significantly to local economic growth in Palopo City. However, many MSME actors face challenges in sustaining their businesses due to the lack of systematic business strategies. This study aims to analyze the effectiveness of implementing the Business Model Canvas (BMC) in improving the performance of culinary MSMEs in Palopo. The research employed a quantitative approach by distributing questionnaires to 80 culinary MSME respondents, complemented by in-depth interviews to enrich the qualitative data. Data analysis was conducted using the Structural Equation Modeling (SEM) method to examine the influence of the nine BMC elements on competitiveness and business sustainability. The results indicate that Value Proposition, Customer Relationship, and Key Activities have a significant impact on revenue growth and customer loyalty. Meanwhile, Channels and Revenue Streams play an important role in expanding market access and enhancing profitability. These findings confirm that BMC is an effective strategic framework for strengthening the competitiveness of culinary MSMEs in Palopo and can serve as a reference for local governments and supporting institutions in formulating sustainable MSME development programs
Co-Authors Addriani, Fika aidil, Muh Amanda Amanda Amrullah, Nursinah Andi Besse Zalika Hanum Anwar, Anas Iswanto Aulia, Nisma Tria Baharman Supri, Baharman Baso, Nurfatima Azzahra Charisma Ekawaty, Amri Amri, Esse*, Esse Faizal, Alfath Fandy, Puput Febrianti Fatmawati Fatmawati Flanda, Becky Gerson, Nugrah Ria Gita, Gita Handini, Handini Harla, Muh. Chaezar Fachreza Inayanti Fatwa Irgi , Irgi Isnaini , Muh.Faisal Jesika , Jesika Leni Leni M. Nur, Fratiwi Maharani, Komang Wangi Merlin Merlin, Merlin Muhammad Syukri Nadia Nadia Nadila Nadila Nagita, Nagita Nur Fitri Nurfadilla, Andi Nurhuda Nurhuda Nurjannah Nurjannah , Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah*, Nurjannah Nursinah Amrullah Nurul Ilmi Paembong, Lois Randa R, Wulan Ramadhani Ramadhan, Muh. Hilal Rohani, Nana Sakinah*, Andi Waru Virgincia Salma Sitammu Sasmita, Indra Silvana, Silvana Sri Chessy Takundun Syahdi, Muh Zadli Tahir, Muhammad Arul Tisya, Erin Grace Wadi, Indri Indra Wana M. Ngaji Wandri M Wanti Wanti