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Journal : Dinasti International Journal of Digital Business Management

HAPPINESS AT WORK AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN KRAKATAU STEEL Agustina, Granit; Permanar, Tatiek Ekawati; Nurhayati, Sri Endah; Ahman, Eeng; Febrian, Feby
Dinasti International Journal of Digital Business Management Vol. 1 No. 6 (2020): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.573

Abstract

Every company must be able to invite its employees to provide a model of employee happiness at work and appropriate organizational citizenship behavior in accordance with the needs of the company which can make a person's organizational citizenship behavior better. This study aims to determine the model of employee happiness at work and organizational citizenship behavior of an employee in a company. This research is a descriptive and verification research using simple linear regression analysis, where the respondent population is all employees of 30 people with a sample size of 30 people using SPSS 24 software. The method used in this research is saturated sampling technique using the entire population as a sample. Collecting data using a direct survey method using a questionnaire. The results of respondents' responses that have been distributed and from the test results then employee happiness at work have a positive and significant effect on organizational citizenship behavior. To improve the organizational citizenship behavior of employees, the authors suggest that there be further research by other researchers on the issues of factors that influence organizational citizenship behavior besides happiness such as empathy at work, organizational conditions and the role of organizational management, supervisory ability and the quality of work itself.
DIVERSITY OF INNOVATION TO ENHANCE CUSTOMER LOYALTY IN BATIK SLAMET HADIPRIYANTO BANYUMAS Febrian, Feby; Zaelani Adnan, Ahmad; Setiadi Wibawa, Lutfi; Suprianto Ahmadi, Rudi; Agustina, Granit
Dinasti International Journal of Digital Business Management Vol. 1 No. 6 (2020): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i6.574

Abstract

The research objective was to evaluate the relationship between innovation and customer loyalty as a determining factor in the sustainability of the marketing of batik cloth products. Design / methodology / approach - using descriptive and verification methods. The design uses consumer report data from the objective test results of 100 consumers from 3000 populations. The responses measured include innovation and loyalty. Measured data diversity and analysis was performed using simple regression to estimate customer loyalty. Findings – diversity of innovation are important factors affecting consumer loyalty of batik cloth. Research limitations/implications - understanding the patterns that lead to product innovation diversity. Practical implications – diversity of innovation with loyalty. This diversity is a way to understand and explain antecedent innovation to increase consumer loyalty to batik cloth. Originality/value development innovation diversity to increase consumer loyalty. The conclusion shows that this variable has a significant effect, namely 68.6% of the innovation variable from the loyalty, while 31.4% is explained by other variables not included in this study.